Free vs Premium WordPress Themes (Pros and Cons for Site Owners) (2024)

Many WordPress beginners struggle to decide between starting with a free theme or investing in a paid one right away.

The thing is that your theme does more than just make your WordPress website look good. It affects how your site works, too.

Here at WPBeginner, we’ve guided millions of users in building their websites, and we understand how crucial this decision is. That’s why we’re here to help you pick the right theme for your website.

In this article, we will explain the difference between free and premium WordPress themes and explore the pros and cons of each. This way, you can make the best choice for your website.

What Is the Difference Between Free vs Paid WordPress Themes?

The main difference between free and premium WordPress themes is the cost. Free themes, as the name suggests, come at no cost, while premium themes require payment.

However, the difference isn’t always clear-cut.

Some free themes follow a freemium model, offering basic features for free but charging for additional premium features. These might include extra sidebar areas or options to add an animated background to your WordPress site.

Beyond costs, the differences between free and premium WordPress themes can vary widely. We’ve seen premium-like free themes with great website design quality, and we’ve run into paid themes with poor support.

It’s important to remember that each theme, whether free or premium, is unique. The quality, features, and support can differ greatly, even within the same category.

This is why it’s important to carefully evaluate each theme individually when choosing a WordPress theme for your website.

To help you make an informed decision, let’s take a closer look at the pros and cons of both free and premium WordPress themes in the next sections. You can use the quick links below to navigate through the tutorial:

Pros of Free WordPress Themes

1. Free of Charge

The most obvious advantage of free WordPress themes is that they cost nothing.

This is a huge benefit for beginners, small businesses, or anyone working with a limited budget. You can set up an attractive and functional website without spending any money on design.

This allows you to allocate your resources to other aspects of your WordPress website or business.

2. Easy Installation

Free themes from WordPress.org are incredibly simple to install. You can browse and add them directly from your WordPress dashboard with just a few clicks.

This ease of use is perfect for those new to WordPress or anyone who wants to get their site up and running quickly. There’s no need to download files or use FTP, making the process accessible even for non-technical users.

For more details, you can see our guide on how to install a WordPress theme.

3. Familiar Customization Interface

Most free themes use the standard WordPress theme customizer or full-site editor for making changes. This means you won’t have to learn a new, potentially complex third-party editing interface.

Working in a familiar environment makes it much easier for beginners or people who prefer simplicity to adjust their site’s appearance and layout.

4. Quality Assurance

When you choose free themes from WordPress.org, you’re getting a certain level of quality assurance.

These themes go through an official review process before being added to the WordPress theme directory. This screening helps ensure that the themes meet basic quality and security standards, giving you more confidence in your choice.

5. Opportunity for Trial and Testing

Free themes provide an excellent opportunity to experiment with different designs and functionalities. You can try out various options without any financial commitment.

This is particularly useful if you’re unsure about what you want in a theme or if you’re new to WordPress. You can test multiple themes to find the best fit for your website before considering an investment in a premium theme.

Cons of Free WordPress Themes

1. Limited Support

One of the main drawbacks of free WordPress themes is the lack of dedicated support. If you encounter issues, then you’re often left to figure things out on your own.

While some theme developers offer help through WordPress.org forums or documentation, the response time and level of assistance can be inconsistent. This can be frustrating, especially for beginners who might need more guidance in customizing their site.

2. Fewer Features

Free themes typically come with limited features compared to their premium counterparts. While you might get options to customize colors and fonts, you may find yourself restricted when it comes to layout choices or advanced functionality.

For example, the free version of the popular Astra theme offers basic customization, but the pro version includes features like advanced headers, custom layouts, and more design options. This limitation can hurt your ability to create a truly unique website.

3. Infrequent or Inconsistent Updates

Updates for free themes may be less frequent or consistent than for premium ones. This can leave your site vulnerable to security issues and compatibility problems with the latest WordPress version or popular plugins.

Outdated themes can also miss out on new features and improvements, potentially affecting your site’s performance and user experience.

4. Developer Branding

Many free themes include the theme developer’s branding in the footer or other areas of your site. While this might not be a big issue for some, it can detract from your site’s professional appearance.

Often, the only way to remove this branding is by upgrading to the pro version of the theme.

5. Lack of Uniqueness

Because free themes are widely used, there’s a risk that your WordPress blog or site might look similar to many others. This can make it challenging to establish a unique brand identity and stand out from the crowd.

If you’re looking to create a distinctive online presence, then the limited customization options of free themes might not be sufficient.

When Should You Use a Free Theme Over a Premium Theme?

If you’re just starting out with your first website or blog, then a free theme is a great way to get your feet wet without any financial commitment. It allows you to learn the basics of WordPress and website management before investing in a premium option.

A free theme can often provide all the functionality you need for personal blogs or hobby websites that don’t require complex features. A simple free theme might be enough if your site’s primary purpose is to share content rather than sell products.

Free themes are also ideal for temporary projects or websites with a short lifespan.

For instance, if you’re creating a site for a one-time event or as a temporary landing page, investing in a premium theme may not be necessary.

Pros of Premium WordPress Themes

1. Dedicated Support

One of the biggest advantages of premium WordPress themes is the dedicated support they offer. Unlike free themes, where you might be limited to forums or documentation, premium themes often provide direct WordPress support through live chat or email.

This means you can get quick, personalized help when you encounter issues or need guidance with customization. This level of support can be invaluable for beginners or those working on important projects.

2. Extensive Features and Customization

Premium themes typically come with a wider range of features and customization options. You’ll often find multiple layout choices, pre-built templates, and unlimited color schemes.

Many also include shortcodes for easy content creation and advanced functionality like custom post types.

This flexibility allows you to create a truly unique website that matches your vision without needing extensive coding knowledge.

3. Drag-and-Drop Builders

A lot of premium themes come with built-in drag-and-drop page builders. For example, if you use a Thrive Theme, then you will get to use the Thrive Theme Builder to modify the theme further.

These tools make customization even more flexible and user-friendly. While the ease of use can vary between themes, these builders generally allow you to create complex layouts and designs without touching code.

This feature can save you time and give you more control over your site’s appearance.

4. Regular Updates

Premium themes usually receive more frequent updates than their free counterparts. This is crucial for maintaining your site’s security and ensuring compatibility with the latest WordPress version and popular WordPress plugins.

Regular updates also often bring new features and improvements, keeping your site fresh and functional.

5. Unique Design

Because premium themes are less commonly used compared to free options, choosing one can help your website stand out.

This uniqueness can make your site look more professional and tailored to your brand. It’s an important consideration if you’re looking to establish a distinct online presence.

6. Enhanced Security and SEO

Premium themes from reputable sources are often built with WordPress security and SEO in mind. The code is typically cleaner and more optimized, which can contribute to better search engine rankings and less vulnerability to security threats.

This attention to detail in the theme’s foundation can give your site a solid start in terms of performance and visibility.

7. No Footer Credits

Unlike many free themes, premium themes don’t include credit links in the footer.

This might seem like a small detail, but it can significantly improve your site’s professional appearance. It allows your brand to take center stage without any distracting or potentially confusing links to theme developers.

Cons of Premium WordPress Themes

1. Expensive

The most obvious drawback of premium WordPress themes is their price tag. They can range from $15 to hundreds or even thousands of dollars.

While many offer a one-time payment, support is often limited to the first six months.

On the other hand, some themes, like Hestia and Divi, use a subscription model with ongoing support. This cost can be a significant barrier, especially for beginners or people on a tight budget.

2. Manual Installation

Unlike free themes that you can install directly from your WordPress dashboard, premium themes require manual installation.

You’ll need to download the theme files and then upload them to your WordPress site. Some may even tell you to download an extra plugin for the setup.

While not overly complicated, this process adds a few extra steps to setting up your site.

3. Potential for Bloat

Many premium themes come packed with features, which can be both a blessing and a curse. While having a lot of options is great, you may find yourself with many features you don’t need.

This excess can lead to bloat, potentially slowing down your website and making it less efficient. That’s why it’s important to choose a theme that aligns with your specific needs rather than one that offers every feature there is.

4. Difficulty in Switching

If you’ve heavily customized a premium theme, then switching to a different theme later can be challenging. You might lose many of your customizations and settings when you change themes.

This can make changing WordPress themes a time-consuming and potentially frustrating process, especially if you’ve invested significant effort in customizing your current theme.

5. Quality Isn’t Guaranteed

While premium themes often offer higher quality, this isn’t always the case. Not all premium themes are created equal. If not properly vetted, they may still have issues with code quality, performance, or compatibility.

What’s more, the level of customization can vary widely between different premium themes. It’s important to thoroughly research and read reviews before making a purchase to ensure you are getting a high-quality product that meets your needs.

6. Steep Learning Curve

Some premium themes, particularly those with extensive customization options or built-in page builders, can have a steep learning curve. While these features offer great flexibility, they can also be overwhelming for beginners.

You might find yourself spending considerable time learning how to use all the theme’s features effectively.

When Is Buying a Premium WordPress Theme Necessary?

If you’re creating a business website, then a premium theme is often the better choice. The best WordPress themes for business offer a more professional look and advanced features that can help showcase your products or services effectively.

Premium themes also often come with specialized features that cater to specific industries or website types.

For instance, if you are looking for the best WordPress themes for an IT company, then you might need features like project portfolios, team member profiles, or integrations with business tools.

If you are planning to sell products online, then a premium eCommerce theme can be useful. These themes often come with built-in support for popular eCommerce plugins, optimized product pages, and checkout processes that can enhance your customers’ shopping experience.

For business-critical websites where downtime can mean lost revenue, the dedicated support that comes with premium themes is important. If you encounter issues, then you can get prompt, professional help to resolve them quickly.

Premium themes from reputable developers are also often more secure and regularly updated. This added layer of security can be crucial for businesses handling sensitive information.

If you have a small business and want to save money on WordPress themes, then we recommend checking out managed WordPress hosting providers that include premium themes in their packages.

WP Engine is a great example of this, as they offer access to StudioPress themes at no extra cost with their hosting plans. This can be a great way to get a high-quality, professional theme for your business website while also benefiting from top-notch hosting services.

What to Consider Before Choosing a WordPress Theme

Whether you want to choose a free or premium WordPress theme, there are several important factors to consider before making your decision:

• Purpose: Think about your website’s purpose and the features you need. Does the theme support the functionality required for your site? For example, if you’re building an online store, then the theme must be compatible with eCommerce plugins.
• Design: Look for a theme that aligns with your brand’s aesthetic and offers the level of customization you need. Consider how much you can modify the layout, colors, and fonts to match your vision.
• Responsiveness: This means the theme should look good and function well on mobile, tablet, and desktop devices.
• Loading speed: A fast-loading website is super important for the user experience and SEO. Choose a theme that’s optimized for speed and doesn’t come with unnecessary bloat.
• Browser compatibility: Ensure the theme works well across all major browsers to provide a consistent experience for all your visitors.
• Support: Consider the level of support offered. Even if you choose a free theme, check if it has good documentation or an active support forum.
• Updates: Look for themes that are regularly updated. This ensures compatibility with the latest WordPress version and helps maintain your site’s security.
• Reputation: Check user reviews and ratings, especially for premium themes. This can give you insights into potential issues or strengths of the theme.
• Budget: While free themes can be great, consider if investing in a premium theme might save you time and offer better features in the long run.
• Theme source: Always look for themes from reputable sources like the WordPress.org theme directory or WPBeginner Solution Center to ensure security and quality.

Bonus Tip: Create Your Own Custom WordPress Theme

Instead of settling for a premium theme that may not fully meet your needs, why not create a custom WordPress theme?

A custom WordPress theme allows you to have complete control over your site’s design and functionality, ensuring it perfectly aligns with your brand and specific requirements.

One user-friendly way to create a custom theme is with SeedProd, a powerful drag-and-drop theme builder. With SeedProd, you can either start from an existing template or use a blank canvas to build your theme.

The platform offers over 350 theme and landing page templates, making it easy to create a unique WordPress theme without starting from zero.

SeedProd’s easy-to-use interface allows you to customize every aspect of your theme, from layouts and colors to fonts and functionality. This means you can create a website that truly stands out and meets your exact specifications.

For more details on SeedProd and its features, you can check out our comprehensive SeedProd review. If you are ready to dive in, our step-by-step guide on how to create a custom WordPress theme will walk you through the process.

Alternatively, if you want a professional touch, then consider using our WPBeginner Pro Services. We offer completely custom WordPress website design tailored to your needs.

With this service, you’ll get a unique design that no one else has, a dedicated project manager to bring your ideas to life, and multiple revisions to ensure the theme matches your vision.

Plus, we provide comprehensive SEO services to boost organic traffic and site speed optimization for a blazing-fast user experience.

You can book a free consultation call with our team to discuss what works best for your project.

Free and Paid WordPress Themes: FAQs

Now that we’ve covered the pros and cons of free and premium WordPress themes, let’s look at some frequently asked questions to help you make an informed decision.

Are free or premium themes better for a WordPress website?

There’s no one-size-fits-all answer. Free themes can be great for beginners or simple websites, while premium themes often offer more features and support, making them suitable for business sites or more complex projects. You should choose based on your specific needs and budget.

Do all WordPress themes have premium versions?

No, not all WordPress themes have premium versions. Many themes are either completely free or exclusively premium. Some free themes do offer paid upgrades with additional features, but this isn’t universal.

Can you use free WordPress themes with premium plugins?

Yes, you can use free WordPress themes with premium plugins. WordPress themes and plugins are designed to work independently. That being said, it’s a good idea to check for plugin compatibility issues before picking a theme.

Should I buy a WordPress theme or just use the default theme?

It depends on your needs. The default WordPress theme is a good starting point and works well for basic websites. However, buying a theme or customizing the default one might be better if you need specific features or want a unique design.

Where can I find good free WordPress themes?

You can find reliable free themes in the official WordPress.org theme directory. For vetted recommendations, check out the WPBeginner Solution Center. These sources ensure that you are getting themes that meet WordPress standards for quality and security.

We hope this article has helped you learn the pros and cons of free and premium WordPress themes. You may also want to check out our guide on how to edit a WordPress website and our expert picks of the best drag-and-drop page builders for WordPress.

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