Financial Literacy For Gen Z: Why It Matters And How To Improve It (2024)

In This Article

Key Takeaways

  • Prevalence of Financial Illiteracy: Only 50% or less of young adults aged 18-27 are considered financially literate, as revealed by a survey from the Global Financial Literacy Excellence Center.
  • Understanding Financial Concepts: Financial literacy involves grasping and utilizing concepts such as budgeting, saving, investing, and managing credit effectively.
  • Lack of Basic Financial Knowledge: A survey conducted by the Financial Industry Regulatory Authority (FINRA) found that merely 24% of Gen Z respondents could correctly answer four out of five basic financial literacy questions.
  • Consequences of Financial Illiteracy: The lack of financial knowledge leads to significant issues such as accumulating debt, experiencing financial instability, and encountering obstacles in career progression.
  • Gen Z’s Unique Financial Perspective: As digital natives, Gen Z views money as a means to connect with others and share experiences, rather than solely for earning and spending.
  • Investment Interest Unclear: While Gen Z is technologically adept and comfortable with online research, their interest in investing remains uncertain

Recent studies have highlighted a concerning trend regarding financial literacy among young adults aged 18-27. Notably, a collaborative study by the TIAA Institute and the Global Financial Literacy Excellence Center (GFLEC) has found that only 43% of Gen Z respondents correctly answered questions related to financial literacy, indicating a significant gap in financial understanding within this demographic.

Further, research by Bank of America has revealed that almost half of Gen Z (47%) is burdened with some form of debt, be it credit card debt or student loans. This underscores the immediate negative impacts of inadequate financial knowledge on young people’s lives.

The findings from these studies underscore a critical issue: a significant portion of young people lack the essential financial knowledge needed to make informed financial decisions. Financial literacy, encompassing the understanding and application of key financial concepts such as budgeting, saving, investing, and credit management, is foundational for personal and financial well-being. The low proficiency in financial literacy among Gen Z, as evidenced by only 24% of respondents being able to answer basic financial questions correctly in the FINRA survey, points to an urgent need for comprehensive financial education efforts aimed at young people.

To effectively address the financial literacy gap among Generation Z, a multi-pronged approach is necessary. This includes integrating financial education into school curriculums, leveraging digital platforms to make financial learning more accessible and engaging for digital natives, and providing resources that are tailored to the unique perspectives and needs of Gen Z. By doing so, we can equip young individuals with the knowledge and skills they need to navigate their financial futures successfully, ensuring they can make sound financial decisions, avoid debt, and achieve financial stability.

Financial Literacy For Gen Z: Why It Matters And How To Improve It (1)

Financial literacyis the ability to understand and use financial concepts, including topics like budgeting, saving, investing, and credit. According to aFinancial Industry Regulatory Authority(FINRA) survey, only 24% of Gen Z respondents could correctly answer four out of five financial literacy questions. This lack of financial knowledge can have severe consequences down the road, which is why it’s so essential for young people to learn about personal finance as early as possible.

Who is Gen Z?

Gen Z is the demographic cohort after the Millennial generation. There are no precise dates when Gen Z starts or ends; demographers and researchers typically use the mid-1990s, preferably 1997, to mid-2000s as starting birth years. This puts the age range for Gen Zers at about 18-24 years old in 2020.

What sets Gen Z apart from other generations is that they are the first true digital natives. They grew up with technology and the internet, which has shaped their behaviors and views in several ways. For example, Gen Zers are more likely to be independent, entrepreneurial, and open-minded than older generations.

The Consequences of Financial Illiteracy

One of the most significant consequences of financial illiteracy is debt. Managing debt is imperative. Without a firm understanding of how money works, it’s easy to get in over your head with credit card debt, student loans, and other types of debt. If not, this can lead to years of financial struggles and even bankruptcy. Gen Z needs to be taught about credit scores, interest rates, and responsible spending to avoid falling into the same traps that so many of their elders have. Proper debt management is essential from the beginning.

Financial Literacy For Gen Z: Why It Matters And How To Improve It (2)

Another consequence of financial illiteracy is a general lack of financial stability. Those who are financially literate are more likely to make sound financial decisions that result in long-term stability. This includes investing in a retirement account or buying property instead of renting. On the other hand, financially illiterate people are more likely to make poor choices that can lead to a cycle of debt and insecurity. It’s never too early to start saving for retirement, and financial literacy can give Gen Z the tools they need to make savvy decisions about their money.

Finally, financial illiteracy can hurt one’s career. Those who understand personal finance are more likely to be able to negotiate their salary and benefits package effectively. They’re also less likely to make costly mistakes that could jeopardize their job security. Some jobs also evaluate your application by using information from your credit reports. By contrast, financially illiterate people may find it harder to get ahead in their careers due to their lack of knowledge about money management.

How does Gen Z view money?

Gen Z has a unique view of money, as they are the first generation to grow up with widespread access to the internet and all its benefits. For Gen Z, money is not just about earning and spending; it’s also about connecting with others and sharing experiences. Z sees money as a way to make life more enjoyable. They are more likely than any other generation to use their money to buy experiences rather than things. This may be because Gen Z grew up during the Great Recession, which taught them that material possessions could be taken away at any time. As a result, Gen Z is much more interested in cultivating meaningful relationships and experiences than in accumulating stuff.

Financial Literacy For Gen Z: Why It Matters And How To Improve It (3)

Gen Z is socially connected, thanks to platforms like Facebook, TikTok, and Instagram. They use social media to share their thoughts on money and connect with others with similar views. This helps Gen Z feel like they’re part of a community regarding financial matters, making them more likely to take financial advice from their peers than from older generations.

Does Gen Z care about investing?

While it’s still unclear whether or not Generation Z is interested in investing, we know a few things. For one, Gen Z is very tech-savvy and comfortable using the internet to research investment options. They’re also comfortable with risk, as shown by their willingness to invest in things like Bitcoin and other cryptocurrencies. However, it’s important to note that Gen Z is still young and may not be ready to invest in traditional stocks and bonds. They may be more interested in investing in alternative options like real estate or peer-to-peer lending. It’s up to financial educators to help Generation Z understand the risks and rewards of different investment options so they can make informed decisions about their money.

As the older generations can attest, getting started with wealth management and the stock market early can make it much easier down the road.

How much of Gen Z is in debt?

A recent study found that almost half of Gen Z is in debt, including student loan and credit card debt. While much of this debt is manageable, a few Gen Zers are struggling to keep up with their payments.

The Global Financial Literacy Excellence Center provides further insight into the financial behaviors and challenges of Gen Z. In 2021, 25% of Gen Z agreed that debt and debt payments prevent them from adequately addressing other financial priorities. Additionally, 21% of Gen Z find it difficult to make ends meet in a typical month, and 19% reported they certainly could not come up with $2,000 if an unexpected need arose in the next month. These statistics underscore the importance of financial literacy and the need for Gen Z to access resources to help them manage their finances more effectively.

Financial Literacy For Gen Z: Why It Matters And How To Improve It (4)

This is a severe issue, as debt can harm one’s life in many ways. It can make it challenging to buy a house or car or even to get a job. It can also lead to stress and anxiety, leading to health problems.

The good news is that financial knowledge can help Generation Zers manage their debt and stay out of trouble. Financial educators need to better teach Gen Z about the dangers of debt and how to avoid it. They must also teach them how to create a budget and use credit responsibly.

With the proper education, Generation Z has the potential to be one of the most financially literate generations ever. They need someone to show them the way.

How Can We Improve Financial Literacy Among Young Adults?

Improving financial literacy among young adults starts with education. Many schools do not offer personal finance courses, which leaves young people woefully unprepared when they enter the real world. Fortunately, in recent years, high schools have added personal finance curricula in many states. There are several ways to fill this gap, including online courses, podcasts, books, and even games. In addition to formal education, parents and guardians can teach younger generations about money matters.

Financial Literacy For Gen Z: Why It Matters And How To Improve It (5)

Of course, knowledge is only part of the equation. Young adults also need to be taught how to put their financial literacy into practice. This means learning about budgeting, goal setting, and investing. Once again, several resources are available to help with this, including online calculators and budgeting tools. The most important thing is that Gen Z has access to the resources they need to make informed decisions about their finances.

How can I increase my engagement with Gen Z?

If you want to increase your engagement with Gen Z, you can do a few things. First, make sure that your content is accessible and relatable. This means using language that Gen Zers will understand and avoiding financial jargon. Second, use social media to reach out to Gen Zers where they’re already spending their time. And finally, consider partnering with influencers or organizations that Gen Zers trust. By taking these steps, you can ensure that your message is heard loudly and clearly by Gen Zers.

Gen Z is the future, and they will be a force to reckon with regarding finances. It’s up to us to make sure they’re prepared for the challenges ahead. With the proper education and support, Gen Z can become a generation of financially literate adults. And that’s good news for all of us.

Financial Literacy For Gen Z: Why It Matters And How To Improve It (6)

Creating a Gen Z Financial Literacy Program

Generation Z covers a broad range of demographic gaps – from those just starting to attend college to those just over 10. Individuals of any age need different levels of advice, but establishing an early and preferably early high school relationship can improve Gen Z’s ability to make savvy decisions. Generation Z’s young people need financial literacy to manage their finances effectively.

Conclusion

Financial literacy is essential for young adults, yet many lack even the most basic knowledge in this area. Education is key to improving financial literacy among Gen Z, but it’s also crucial that they have access to practical resources to help them put their knowledge into action. With proper education and support, Gen Z can avoid the pitfalls of debt and learn how to build a bright future for themselves financially.

Financial Literacy For Gen Z: Why It Matters And How To Improve It (2024)

FAQs

Financial Literacy For Gen Z: Why It Matters And How To Improve It? ›

Financial literacy is essential for young adults, yet many lack even the most basic knowledge in this area. Education is key to improving financial literacy among Gen Z, but it's also crucial that they have access to practical resources to help them put their knowledge into action.

What are the financial priorities of Gen Z? ›

A Forbes Advisor survey of more than 1,000 millennials and Gen Zers in January 2023 pointed to these top five topics: investing in stocks and bonds (57%), personal budgeting (51%), passive income (49%), reducing debt (40%) and building or improving credit (37%).

Is Gen Z financially savvy? ›

In a rapidly evolving economic landscape, Gen-Z is proving to be more financially literate than often portrayed. Contrary to popular belief, Gen-Z is not only cautious about their spending but also strategic in their financial decisions.

How is Gen Z stepping into financial independence? ›

About a quarter of Gen Zers in our survey hold cryptocurrencies and stocks, and one in 10 own NFTs. Though Gen Z feels the most confident about consuming and saving, nearly one-third feel they have just a beginner's knowledge of financial management basics like paying taxes and borrowing/managing debt.

How does Gen Z view money? ›

While older generations believed that they would have ample opportunity to earn wealth, most Gen Z grew up with an understanding that the economy won't always be in their favor. Therefore, they are much more careful with their money and spend a lot more time researching their purchases.

What are the biggest financial concerns for Gen Z? ›

In addition to soaring food and housing expenses, millennials and Gen Z face other financial challenges their parents did not as young adults. Not only are their wages lower than their parents' earnings when they were in their 20s and 30s, but they are also carrying larger student loan balances.

What are the financial barriers of Gen Z? ›

According to our research, the top three main causes of debt for Gen Z are credit card debt (48%), followed by buy now pay later (18%) and personal payday loans (10%).

What are the top 3 categories that Gen Z spends its money on? ›

According to the 2023 Consumer Culture Report by 5WPR, Gen Z will “splurge” in three areas: electronics, health and wellness, and clothing and fashion.

Where does Gen Z get their financial advice? ›

Between girl math, loud budgeting and cash stuffing, the trendiest financial advice is increasingly born on TikTok. That has helped financial TikTok, also known as FinTok, take off. Now it's one of the most popular sources for financial information, tips and advice, particularly among Generation Z.

Are Gen Z pragmatic and financially minded? ›

They are generally more pragmatic, with both complicated idealism and worries for the future. Gen Zers dream of personal career fulfillment but expect economic struggles. They have less positive life outlooks, with lower levels of emotional and social well-being than older generations.

Why is financial literacy important for Gen Z? ›

Financial literacy plays a vital role in shaping Gen Z's future. By equipping them with the necessary knowledge and skills to make informed financial decisions, we can empower them to build a strong foundation for their financial well-being.

What is the money mentality of Gen Z? ›

Shifting Spending Patterns & Priorities

Gen Z is the smartest, most financially-aware generation we've seen. They've grown up in a commercialized digital arena and have no illusions about transactional dynamics. This generation expects more – they expect real VALUE for their engagement.

What does Gen Z struggle with the most? ›

Gen Z Struggles With Mental Health

According to McKinsey, over half (55%) of Gen Zers report having either been diagnosed or receiving treatment for a mental health condition, compared to 31% of people aged 55 to 64, who have had decades longer to seek and get treatment.

What are the financial goals of Gen Z? ›

Grow savings

The most popular financial goal for millennials and Gen Zers in 2024 is to grow their savings, with nearly 60% of respondents placing this at the top of their resolutions list.

What is the main source of income for Gen Z? ›

A recent Bankrate study shows that over half of Gen Z and millennials are generating supplemental income through side hustles, marking an increase between 2022 and 2023.

Why is Gen Z obsessed with money? ›

One thing that might be contributing to the problem is both generations reported "money dysmorphia." Money dysmorphia is described as feeling insecure about your financial standing, no matter the reality of your situation, and it ran rampant in Gen Z and millennial respondents, with 43 and 41 percent of each generation ...

What are Gen Z priorities? ›

Expect Work Life Fulfillment

Work is an important part of life which provides a sense of contribution, but there is plenty to value outside of work as well. Gen Z is clear on their values in these areas, based on EduBirdie, Family and relationships are top priorities for 62%

What are your top 3 financial priorities? ›

Key short-term goals include setting a budget, reducing debt, and starting an emergency fund. Medium-term goals should include key insurance policies, while long-term goals need to be focused on retirement.

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