StockBrokers.com is committed to the highest ethical standards and reviews services independently. Learn how we make money.
Home‣Compare Stock Brokers
Written by StockBrokers.com
August 06, 2024
Is Fidelity better than Ally Invest? After testing 18 of the best online brokers, our analysis finds that Fidelity (98.7%) is better than Ally Invest (83.8%). Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.
Select Brokers
↓×
- check_box_outline_blankcheck_boxAlly Invest
- check_box_outline_blankcheck_boxCharles Schwab
- check_box_outline_blankcheck_boxCiti Self Invest
- check_box_outline_blankcheck_boxE*TRADE
- check_box_outline_blankcheck_boxeToro
- check_box_outline_blankcheck_boxFidelity
- check_box_outline_blankcheck_boxFirstrade
- check_box_outline_blankcheck_boxInteractive Brokers
- check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
- check_box_outline_blankcheck_boxMerrill Edge
- check_box_outline_blankcheck_boxPublic.com
- check_box_outline_blankcheck_boxRobinhood
- check_box_outline_blankcheck_boxSoFi Invest
- check_box_outline_blankcheck_boxtastytrade
- check_box_outline_blankcheck_boxTD Ameritrade
- check_box_outline_blankcheck_boxTradeStation
- check_box_outline_blankcheck_boxTradier
- check_box_outline_blankcheck_boxVanguard
- check_box_outline_blankcheck_boxWebull
×
×
Sponsored
navigate_beforenavigate_next
Overall Rating | Fidelity | Ally Invest | |
---|---|---|---|
Overall | |||
Commissions & Fees | |||
Investment Options | |||
Platforms & Tools | |||
Mobile Trading Apps | |||
Research | |||
Customer Service | |||
Education | |||
Ease Of Use | |||
Winner | check_circle | ||
Review | Fidelity Review | Ally Invest Review |
Broker Screenshots | Fidelity | Ally Invest | |
---|---|---|---|
Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Fidelity | Ally Invest | |
---|---|---|---|
Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC)info | $0.00 | $4.95 | |
Mutual Fund Trade Fee | Varies info | $0.00 | |
Options (Per Contract) | $0.65 | $0.50 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $32.95 | $20 |
Margin Rates | Fidelity | Ally Invest | |
---|---|---|---|
Margin Rate Under $25,000 | 13.575% | 13% | |
Margin Rate $25,000 to $49,999.99 | 13.075% | 12.75% | |
Margin Rate $50,000 to $99,999.99 | 12.125% | 12% | |
Margin Rate $100,000 to $249,999.99 | 12.075% | 10.75% | |
Margin Rate $250,000 to $499,999.99 | 11.825% | 9.75% | |
Margin Rate $500,000 to $999,999.99 | 9.5% | 9.25% | |
Margin Rate Above $1,000,000 | 9.25% | 8.5% |
Account Fees | Fidelity | Ally Invest | |
---|---|---|---|
IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial)info | $0.00 | $50.00 | |
Account Transfer Out (Full)info | $0.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Fidelity | Ally Invest | |
---|---|---|---|
Stock Tradinginfo | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Sharesinfo | Yes | No | |
OTC Stocksinfo | Yes | Yes | |
Options Tradinginfo | Yes | Yes | |
Complex Options Max Legsinfo | 4 | 4 | |
Futures Tradinginfo | No | No | |
Forex Tradinginfo | No | No | |
Crypto Tradinginfo | Yes | No | |
Crypto Trading - Total Coinsinfo | 2 | 0 | |
Mutual Funds (No Load)info | 5843 | 13000 | |
Mutual Funds (Total)info | 10000 | 14000 | |
Bonds (US Treasury)info | Yes | Yes | |
Bonds (Corporate)info | Yes | Yes | |
Bonds (Municipal)info | Yes | Yes | |
Traditional IRAsinfo | Yes | Yes | |
Roth IRAsinfo | Yes | Yes | |
Advisor Servicesinfo | Yes | Yes | |
International Countries (Stocks)info | 25 | 0 |
Order Types | Fidelity | Ally Invest | |
---|---|---|---|
Order Type - Marketinfo | Yes | Yes | |
Order Type - Limitinfo | Yes | Yes | |
Order Type - After Hoursinfo | Yes | Yes | |
Order Type - Stopinfo | Yes | Yes | |
Order Type - Trailing Stopinfo | Yes | No | |
Order Type - OCOinfo | Yes | No | |
Order Type - OTOinfo | Yes | No | |
Order Type - Broker Assistedinfo | Yes | Yes |
Beginners | Fidelity | Ally Invest | |
---|---|---|---|
Education (Stocks)info | Yes | Yes | |
Education (ETFs)info | Yes | Yes | |
Education (Options)info | Yes | Yes | |
Education (Mutual Funds)info | Yes | Yes | |
Education (Bonds)info | Yes | Yes | |
Education (Retirement)info | Yes | Yes | |
Retirement Calculatorinfo | Yes | No | |
Investor Dictionaryinfo | Yes | Yes | |
Paper Tradinginfo | No | No | |
Videosinfo | Yes | No | |
Webinarsinfo | Yes | No | |
Webinars (Archived)info | Yes | Yes | |
Progress Trackinginfo | Yes | No | |
Interactive Learning - Quizzesinfo | Yes | No |
Stock Trading Apps | Fidelity | Ally Invest | |
---|---|---|---|
iPhone Appinfo | Yes | Yes | |
Android Appinfo | Yes | Yes | |
Apple Watch Appinfo | Yes | No | |
Trading - Stocksinfo | Yes | Yes | |
Trading - After-Hoursinfo | Yes | Yes | |
Trading - Simple Optionsinfo | Yes | Yes | |
Trading - Complex Optionsinfo | Yes | Yes | |
Order Ticket RT Quotesinfo | Yes | Yes | |
Order Ticket SRT Quotesinfo | Yes | No |
Stock App Features | Fidelity | Ally Invest | |
---|---|---|---|
Market Movers (Top Gainers)info | Yes | Yes | |
Stream Live TVinfo | Yes | No | |
Videos on Demandinfo | Yes | No | |
Stock Alertsinfo | Yes | No | |
Option Chains Viewableinfo | Yes | Yes | |
Watch List (Real-time)info | Yes | Yes | |
Watch List (Streaming)info | Yes | No | |
Watch Lists - Create & Manageinfo | Yes | Yes | |
Watch Lists - Column Customizationinfo | Yes | No |
Stock App Charting | Fidelity | Ally Invest | |
---|---|---|---|
Charting - After-Hoursinfo | Yes | No | |
Charting - Can Turn Horizontallyinfo | Yes | No | |
Charting - Multiple Time Framesinfo | Yes | Yes | |
Charting - Technical Studiesinfo | 129 | 0 | |
Charting - Study Customizationsinfo | Yes | No | |
Charting - Stock Comparisonsinfo | Yes | No |
Trading Platforms | Fidelity | Ally Invest | |
---|---|---|---|
Active Trading Platforminfo | Active Trader Pro | N/A | |
Desktop Trading Platforminfo | Yes | No | |
Desktop Platform (Mac)info | Yes | No | |
Web Trading Platforminfo | Yes | Yes | |
Paper Tradinginfo | No | No | |
Trade Journalinfo | Yes | No | |
Watch Lists - Total Fieldsinfo | 92 | 10 |
Stock Chart Features | Fidelity | Ally Invest | |
---|---|---|---|
Charting - Adjust Trades on Chartinfo | Yes | No | |
Charting - Indicators / Studiesinfo | 129 | 120 | |
Charting - Drawing Toolsinfo | 38 | 36 | |
Charting - Notesinfo | Yes | Yes | |
Charting - Index Overlaysinfo | Yes | Yes | |
Charting - Historical Tradesinfo | Yes | No | |
Charting - Corporate Eventsinfo | Yes | No | |
Charting - Custom Date Rangeinfo | Yes | No | |
Charting - Custom Time Barsinfo | Yes | No | |
Charting - Automated Analysisinfo | Yes | Yes | |
Charting - Save Profilesinfo | Yes | Yes | |
Trade Ideas - Technical Analysisinfo | Yes | Yes | |
Charting - Study Customizationsinfo | 5 | 8 | |
Charting - Custom Studiesinfo | No | No |
Day Trading | Fidelity | Ally Invest | |
---|---|---|---|
Streaming Time & Salesinfo | Yes | No | |
Streaming TVinfo | Yes | No | |
Direct Market Routing - Stocksinfo | Yes | No | |
Ladder Tradinginfo | No | No | |
Trade Hot Keysinfo | Yes | No | |
Level 2 Quotes - Stocksinfo | Yes | No | |
Trade Ideas - Backtestinginfo | Yes | No | |
Trade Ideas - Backtesting Advinfo | No | No | |
Short Locatorinfo | Yes | No | |
Order Liquidity Rebatesinfo | No | No |
Research Overview | Fidelity | Ally Invest | |
---|---|---|---|
Research - Stocksinfo | Yes | Yes | |
Research - ETFsinfo | Yes | Yes | |
Research - Mutual Fundsinfo | Yes | Yes | |
Research - Pink Sheets / OTCBBinfo | Yes | Yes | |
Research - Bondsinfo | Yes | Yes | |
Screener - Stocksinfo | Yes | Yes | |
Screener - ETFsinfo | Yes | Yes | |
Screener - Mutual Fundsinfo | Yes | No | |
Screener - Bondsinfo | Yes | Yes | |
Misc - Portfolio Allocationinfo | Yes | Yes |
Stock Research | Fidelity | Ally Invest | |
---|---|---|---|
Stock Research - PDF Reportsinfo | 11 | 0 | |
Stock Research - Earningsinfo | Yes | No | |
Stock Research - Insidersinfo | Yes | Yes | |
Stock Research - Socialinfo | Yes | Yes | |
Stock Research - Newsinfo | Yes | Yes | |
Stock Research - ESGinfo | Yes | No | |
Stock Research - SEC Filingsinfo | Yes | No |
ETF Research | Fidelity | Ally Invest | |
---|---|---|---|
ETFs - Strategy Overviewinfo | Yes | Yes | |
ETF Fund Facts - Inception Dateinfo | Yes | No | |
ETF Fund Facts - Expense Ratioinfo | Yes | Yes | |
ETF Fund Facts - Net Assetsinfo | Yes | Yes | |
ETF Fund Facts - Total Holdingsinfo | Yes | No | |
ETFs - Top 10 Holdingsinfo | Yes | Yes | |
ETFs - Sector Exposureinfo | Yes | No | |
ETFs - Risk Analysisinfo | Yes | No | |
ETFs - Ratingsinfo | Yes | Yes | |
ETFs - Morningstar StyleMapinfo | Yes | No | |
ETFs - PDF Reportsinfo | Yes | No |
Mutual Fund Research | Fidelity | Ally Invest | |
---|---|---|---|
Mutual Funds - Strategy Overviewinfo | Yes | Yes | |
Mutual Funds - Performance Chartinfo | Yes | Yes | |
Mutual Funds - Performance Analysisinfo | Yes | No | |
Mutual Funds - Prospectusinfo | Yes | No | |
Mutual Funds - 3rd Party Ratingsinfo | Yes | Yes | |
Mutual Funds - Fees Breakdowninfo | Yes | No | |
Mutual Funds - Top 10 Holdingsinfo | Yes | Yes | |
Mutual Funds - Asset Allocationinfo | Yes | No | |
Mutual Funds - Sector Allocationinfo | Yes | Yes | |
Mutual Funds - Country Allocationinfo | Yes | No | |
Mutual Funds - StyleMapinfo | Yes | No |
Options Trading | Fidelity | Ally Invest | |
---|---|---|---|
Option Chains - Basic Viewinfo | Yes | Yes | |
Option Chains - Strategy Viewinfo | Yes | Yes | |
Option Chains - Streaminginfo | Yes | Yes | |
Option Chains - Total Columnsinfo | 26 | 8 | |
Option Chains - Greeksinfo | 5 | 5 | |
Option Chains - Quick Analysisinfo | Yes | Yes | |
Option Analysis - P&L Chartsinfo | Yes | No | |
Option Probability Analysisinfo | Yes | Yes | |
Option Probability Analysis Advinfo | Yes | No | |
Option Positions - Greeksinfo | Yes | Yes | |
Option Positions - Greeks Streaminginfo | Yes | No | |
Option Positions - Adv Analysisinfo | Yes | No | |
Option Positions - Rollinginfo | Yes | No | |
Option Positions - Groupinginfo | Yes | Yes |
Banking | Fidelity | Ally Invest | |
---|---|---|---|
Bank (Member FDIC)info | No | Yes | |
Checking Accountsinfo | No | Yes | |
Savings Accountsinfo | No | Yes | |
Credit Cardsinfo | Yes | Yes | |
Debit Cardsinfo | Yes | Yes | |
Mortgage Loansinfo | No | Yes |
Customer Service | Fidelity | Ally Invest | |
---|---|---|---|
Phone Support (Prospect Customers)info | Yes | Yes | |
Phone Support (Current Customers)info | Yes | Yes | |
Email Supportinfo | Yes | Yes | |
Live Chat (Prospect Customers)info | Yes | No | |
Live Chat (Current Customers)info | Yes | Yes | |
24/7 Supportinfo | Yes | Yes |
Overall | Fidelity | Ally Invest | |
---|---|---|---|
Overall | |||
Commissions & Fees | |||
Investment Options | |||
Platforms & Tools | |||
Mobile Trading Apps | |||
Research | |||
Education | |||
Ease Of Use | |||
Winner | check_circle | ||
Review | Fidelity Review | Ally Invest Review |
arrow_upward
Fidelity vs Ally Invest Comparison
Comparing brokers side by side is no easy task. We spend hundreds of hours each year testing the platforms, mobile apps, trading tools and general ease of use among online brokerages, as well as comparing commissions and fees, to find the best online broker.
Though many U.S. brokers offer basic trading features, such as an app, charting tools, stock research and educational content, the depth of those features can vary widely. Let's compare Fidelity vs Ally Invest.
Is Fidelity or Ally Invest better for beginners?
In stock trading, the more you know, the better you’ll do. Taking advantage of resources like articles, webinars, videos and interactive elements is a great way to shorten the learning curve. In our analysis, we examine the availability of several different types of educational materials.
For 2024, our review finds that Fidelity offers more comprehensive new investor education for beginning investors than Ally Invest. Fidelity offers investors access to Videos, Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while Ally Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement). Neither have Paper Trading.
What about Fidelity vs Ally Invest pricing?
Fidelity and Ally Invest charge the same amount for regular stock trades, $0.00. Option contracts are pricier at Fidelity, costing $0.65 per contract versus $0.50 per contract at Ally Invest. Fidelity and Ally Invest both charge (Not offered) per option contract. For a deeper dive, see our best brokers for free stock trading or options trading guides.
Does Fidelity or Ally Invest offer a wider range of investment options?
Looking at a full range of investment options, including order types and international trading, our research has found that Fidelity offers a more comprehensive offering than Ally Invest. Fidelity ranks #3 out of 18 brokers for our Investment Options category, while Ally Invest ranks #8.
Fidelity offers investors access to Stock Trading, Fractional Shares, Options Trading, OTC Stocks, Mutual Funds and Advisor Services, while Ally Invest offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds and Advisor Services. Neither have Futures Trading and Forex Trading. Looking at Mutual Funds, Fidelity trails Ally Invest in its offering of no transaction fee (NTF) mutual funds, with Ally Invest offering 3900 and Fidelity offering 3401.
Do Fidelity and Ally Invest offer cryptocurrency?
In our analysis of top U.S. brokerages, we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum. Though crypto has risen steadily in popularity, availability still varies from broker to broker. Our review finds that Fidelity offers crypto trading, while Ally Invest does not.
Which trading platform is better: Fidelity or Ally Invest?
To compare the day trading platforms of Fidelity and Ally Invest, we focused on trading tools and functionality across both web and desktop-based platforms. Popular day trading platform tools include streaming real-time quotes, stock alerts, trading hotkeys, direct market routing, streaming time and sales, customizable watch lists, backtesting, and fully functional charting packages, among many others. For day trading, Fidelity offers a better experience.
Does Fidelity or Ally Invest offer a better stock trading app?
After testing 25 features across the stock trading apps of Fidelity and Ally Invest, we found Fidelity to be better overall. The best stock market apps are easy to use, have excellent design, and deliver a fully featured online trading experience. Fidelity ranks #3 out of 18 brokers, while Ally Invest ranks #13.
Fidelity Trading App Gallery
Ally Invest Trading App Gallery
Which broker is better for researching stocks?
For research, Fidelity offers superior market research than Ally Invest. Fidelity ranks #5 and Ally Invest ranks #7.
Over the years, we've found that the best brokers provide rich market commentary, a variety of third-party research reports, and thorough quote screens that are not just easy to navigate, but that also include a comprehensive selection of fundamental data. Robust stock, ETFs, and mutual fund screeners are also must-haves for trade idea generation.
How do Fidelity and Ally Invest compare in terms of minimum deposit required?
Fidelity requires a minimum deposit of $0.00, while Ally Invest requires a minimum deposit of $0.00. From our testing, we found that SoFi is the only broker that requires a minimum deposit.
Which broker offers better margin rates for accounts under $25,000?
Fidelity charges 13.575% for accounts under $25,000 while Ally Invest charges a margin rate of 13%. The industry average of the 18 brokers we track is 9%.
Does Fidelity offer fractional shares? Does Ally Invest?
While Fidelity offers fractional shares, Ally Invest does not. Our research has found that 54% of brokers offer fractional shares investing. Fractional shares allow traders to buy a part of a whole share of stock. For example, if Amazon is trading at $1,000, you could buy half a share for $500.
Can you trade penny stocks with Fidelity or Ally Invest?
Both Fidelity and Ally Invest allow you to trade penny stocks. Fidelity charges $0.00 per trade while Ally Invest charges $4.95. Penny stocks are companies whose shares trade for under $5 and are listed over the counter (OTC). For brokers that do offer penny stock trades, the average commission is $3.
Does either broker offer banking?
Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Debit Cards and Credit Cards are offered by Fidelity, while Ally Invest offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans.
Which broker offers stronger customer service?
StockBrokers.com partners with customer experience research group Confero to conduct phone tests from locations across the United States to thoroughly evaluate the quality and speed of brokerage customer service. (Read more about How We Test.) Here are the results of our current testing.
Fidelity was rated 1st out of 13 brokers, with an overall score of 9.31 out of 10.
Ally Invest was rated 4th out of 13 brokers, with an overall score of 8.69 out of 10.
Is Fidelity good?
Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.
In the 2024 StockBrokers.com Annual Awards, Fidelity was rated No. 1 Broker Overall and No. 1 for Innovation, Phone Support, Beginners, Commissions & Fees, IRA Accounts, Penny Stock Trading, Customer Service, and Education. It also placed among Best in Class for Commissions & Fees, Research, Platforms & Tools, Mobile Trading Apps, Investment Options, Education, Ease of Use, Day Trading, and High Net Worth Investors.
Is Ally Invest good?
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
In the 2024 StockBrokers.com Annual Awards, Ally Invest ranked among Best in Class for Bank Brokerage and Customer Service.
Fidelity vs Ally Invest Winner
Overall winner: Fidelity
Popular trading guides
- Best Paper Trading Platforms of 2024
- Best Stock Trading Apps of 2024
- Best Brokers for Penny Stock Trading of 2024
- Best Day Trading Platforms of 2024
- Best Stock Trading Platforms for Beginners of 2024
- Best Futures Trading Platforms of 2024
- Best Stock Brokers for 2024
More trading guides
Best Paper Trading Platforms of 2024 Best Brokers for Order Execution of 2024 Best IRA Accounts of 2024 Best International Brokers for Stock Trading in 2024 Best Day Trading Platforms of 2024 Best Futures Trading Platforms of 2024 Best Stock Trading Platforms for Beginners of 2024 Best Online Brokerages in Canada 2024 Best Share Trading Platforms in Australia for 2024 Best Bank Brokerages of 2024 Best Brokerage Firms for High Net Worth Individuals of 2024 Best Brokers for Free Stock Trading of 2024 Best Stock Brokers for 2024 Best US Forex Brokers of 2024 Best Brokers for Penny Stock Trading of 2024 Best Forex Brokers in the UK for 2024 Best Crypto Trading Platforms of 2024
Popular stock broker reviews
Interactive Brokers Review E*TRADE Review Ally Invest Review Merrill Edge Review Charles Schwab Review Vanguard Review Webull Review Firstrade Review Public.com Review J.P. Morgan Self-Directed Investing Review tastytrade Review SoFi Invest Review TradeStation Review eToro Review Robinhood Review Tradier Review Fidelity Review
More Comparisons
Fidelity vs tastytrade Fidelity vs Ally Invest Fidelity vs TD Ameritrade Fidelity vs Public.com Fidelity vs Merrill Edge Fidelity vs Robinhood Ally Invest vs Charles Schwab Ally Invest vs Public.com Ally Invest vs Interactive Brokers Ally Invest vs TD Ameritrade Ally Invest vs Vanguard Ally Invest vs Merrill Edge
Show all