Pet care
It turns out that pet groomers and behavioural experts aren't very popular among Dutch households with a dog, cat or rabbit.
Rising prices
Rising prices: on average, Dutch people with a pet spend 44 euros a month on pet food. This amount is similar to that of the spring season, when the average spend was 42 euros per month. On average, people with horses or ponies spend the most on their pets, followed by those with poultry or dogs.
The average spending on pet supplies is slightly lower, at 15 euros per month. This amount has remained unchanged compared to the previous measurement. Once again, owners of horses or ponies appear to spend the most on average on pet supplies.
Influence of rising prices
Asked about the impact of rising prices on pet spending, three quarters of the Dutch people with a pet said it had no impact (74%). However, this means that a quarter of the Dutch people do notice the effects of rising prices, an increase compared to the previous measurement (22%)
Ten percent of the people say they don't cut back on pet food, but rather on personal expenses to afford the same food. Nine percent buy the same food elsewhere where it's more affordable, similar to the previous measurement.
Especially people with low income say that rising prices affect their spending on pets.At a price increase of 10 percent, half of them notice the impact (53%). This share remains the same at a 20 percent price rise, but increases at a 30 percent rise (62%)
Among people with a modal income, almost four out of ten say that they would notice consequences in case of a price rise, regardless of its amount. Among high-income earners, this is about a quarter.
Dutch people don't show significant concern regarding a price increase
However, it's notable that almost no Dutch people have considered getting rid of their pet as a result of rising prices (97%). Even if prices were to rise by 10 percent, almost six in ten say that this wouldn't affect their pet spending. They would still buy the same products at a higher price. Approximately 27 percent would explore the possibility of obtaining the same food at a lower cost from elsewhere, whereas 12 percent would economise on personal expenses.
In the case of a price increase of 20 percent or 30 percent, almost half of the respondents say that this wouldn't affect their expenses (49% and 48% respectively). Roughly three out of ten respondents would check if they could obtain the same food at a lower cost from elsewhere in both scenarios of increase, while 12 to 15 percent would switch to a more affordable brand of pet food.
