Do You Know The #1 Sales Rule? (2024)

When you are winning deals, it’s easy to slip into a euphoric mindset and completely forget about the process that got you there in the first place.

Out of all the sales rules, there is one in particular that should never be broken. Being loyal to this one single rule can mean the difference between sales success and sales disaster.

What is the number one sales rule?

Drum roll please!

The number one sales rule to follow is to never end your day without taking at least one proactive step to put prospective business in the top of your sales funnel.

That means making one call, asking for one referral, sending a letter, an email, or going to a networking event.

It doesn’t matter what the activity is, it’s just important that you are acting proactively and putting yourself in front of probable prospects.

I suggest that you commit to completing your business development activities first thing in the morning to make sure they get completed.

While making sales calls first thing in the morning may not be thebesttime of day to make a call (studies show that calling between 4PM – 6PM yield the greatest results), too many salespeople procrastinate throughout the day andend up never making a single call.

It doesn’t matter what season it is or how healthy your sales currently are…make time to prospect daily!

Sadly, I witness many salespeople and companies have an incredibly profitable month or quarter only to be followed up with a terrible sales period. Its very predictable.

Why?

Because during the busy sales periods, sellers forget to prospect.

They see consistency in their sales and start to party (figuratively and literally), as a result, they lose focus on their future because they’re too busy enjoying the present.

When you are winning deals it’s easy to slip into a euphoric mindset and completely forget about the process that got you there in the first place.

Don’t let this happen to you!

Yes – rules can be adjusted, bent and sometimes broken.

But, always stay loyal to the rule of daily prospecting and your sales will remain in good shape!

How often do you focus on your prospecting?

Do You Know The #1 Sales Rule? (2024)

FAQs

What is the number one rule of sales? ›

The number one sales rule to follow is to never end your day without taking at least one proactive step to put prospective business in the top of your sales funnel. That means making one call, asking for one referral, sending a letter, an email, or going to a networking event.

What is the first rule of selling? ›

The first rule of selling is making sure you've got the right attitude. That means being able to agree with your customer- even if you really don't. "I'm with you" will take you to a lot of places in selling..

What is the basic rule of sales? ›

It's not about you, your products or services; it's all about them, so find a way to serve the customer. Follow the Golden Rule principle when selling. “Sell to other people the way you would like to be sold to”. Never talk poorly about a competitor to a prospective customer.

What are the golden rules of sales? ›

Here are seven golden rules that will help you achieve all that.
  • Get commitment. "Business is business" and being direct will save you and your customers a lot of precious time. ...
  • Don't shy away from working on objections. ...
  • "ABC – Always Be Closing" ...
  • Betting odds. ...
  • Draw your MAP. ...
  • Make more friends. ...
  • Create urgency.

What are the 4 rules of selling? ›

Four golden rules for making the sale easy
  • Understand the process and its impact on the customer experience. ...
  • Don't tell the customer one thing and then deliver something else. ...
  • Understand your customer and adapt your sales/service to match. ...
  • Don't rely on the product alone.

What is the good sales rule? ›

In simple cases, the Goodsall rule can help anticipate the anatomy of a fistula-in-ano. This rule states that fistulas with an external opening anterior to a plane passing transversely through the center of the anus will follow a straight radial course to the dentate line.

What is the 3 3 3 rule in sales? ›

The 3-3-3 rule is a guideline that suggests breaking down your marketing message into three parts, each lasting 𝐭𝐡𝐫𝐞𝐞 𝐬𝐞𝐜𝐨𝐧𝐝𝐬, 𝐭𝐡𝐫𝐞𝐞 𝐦𝐢𝐧𝐮𝐭𝐞𝐬, 𝐚𝐧𝐝 𝟑𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬, respectively. This rule acknowledges the short attention spans of today's consumers and aims to deliver concise, impactful content across various timeframes.

What is the 80 20 rule in sales? ›

You may think of the 80-20 rule as simple cause and effect: 80% of outcomes (outputs) come from 20% of causes (inputs). The rule is often used to point out that 80% of a company's revenue is generated by 20% of its customers.

What is the number 1 golden rule? ›

1. Common Observations and Tradition. “Do unto others as you would have them do unto you.” This seems the most familiar version of the golden rule, highlighting its helpful and proactive gold standard.

What are the 7 laws of sales? ›

If you're serious about selling, then you need to be aware of the 7 Irrefutable Laws of Sales. These laws are: the Law of Preparation, the Law of Energy, the Law of State, the Law of Mindset, the Law of Empathy, the Law of Authority, and the Law of Listening.

What are the 3 basic golden rules? ›

1) Debit what comes in - credit what goes out. 2) Credit the giver and Debit the Receiver. 3) Credit all income and debit all expenses.

What is the number one sales technique? ›

There are many types of sales techniques you can use, but here are 20 of the most effective:
  • Method 1: The elevator pitch technique. ...
  • Method 2: The Problem/Solution technique. ...
  • Method 3: The Before & After technique. ...
  • Method 4: The testimonial technique. ...
  • Method 5: The authority technique. ...
  • Method 6: The social proof technique.
Oct 31, 2023

What is the 70 30 rule in sales? ›

Expect your sales team to spend 30% of their time on inbound. Inbound will likely account for 70% of your business. Then 70% of your sales time should be spent on outbound to acquire the last 30% of your business. You don't want to spend too much time on outbound and leave inbound prospects waiting for a follow-up.

What is the 300% rule in sales? ›

Present 100% of your products to 100% of your customers 100% of the time” is the credo F&I pros follow — at least for those living above $1,500 per copy. Also known as the 300% Rule, those who subscribe to it assume everyone's a buyer. It's a mindset we could all use on the service drive.

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