Disney's Newest (Adorable) Collectible Craze: Tsum Tsums! (2024)

Have you heard about the newest Disney collecting craze? No? Let me tell you what they are: A series of collectible plushies (stuffed animals), drawn from a wildly popular mobilegame in Japan, featuring Disney characters. These plush toys are called Tsum Tsums, which means “stack, stack” in Japanese, from the game’s objectives, and is pronounced “tsoom tsoom” (which basically sounds like zoom zoom). The toys are designed to be stacked up in a pyramid shape, much like the objective of the game.

Clear as mud, right? Let’s take a closer look…

Here’s my first Tsum Tsums:

Did I mention that they are adorable?? They come in three sizes, mini, medium, and large, and Disney is struggling with the difficulty of keeping them on the shelves, as they are becoming just as popular here as in Japan. The prices are $4.95 for mini, $12.95 for medium, and $24.95 for large.

They are sold online, which for now is your best bet if you want to actually purchase one, and at Once Upon a Toy at Downtown Disney. In addition, Disney has recently added newitems to theonline shop decorated with Tsum Tsums, including t-shirts, mugs, lamps, and tote bags. (Ed. – There were also many at the NYC Times Square Disney Store when I was there last month. Also Tsum Tsumbackwards is “Must Must.” Mind = blown, right?)

However, due to their popularity, the Downtown Disney store only has them in medium and large, and even then, with limited characters available. When asked about when they would be receiving more, the staff didn’t have a firm answer, but simply that it would be awhile.

The Tsum Tsums came out in Japan in 2013 and have so many more options that hopefully will come to our stores soon. If you are interested in seeing what we may eventually get here (and want to feel jealous), check out the Japanese Disney store’s Tsum Tsum page.

The game that made the Tsum Tsums popular is available now in the United States on both the App store for Apple products and the Google Play store for Android devices, though you will need an account from Line (another app) to save your game information. The LINE appbasically gives you free calls and messages, though I didn’t actually try to use them app. I downloaded the app, created an account, and then deleted the app once I was started in the game.

Disney also has given us a video to introduce us to the new adorable critters, and while it doesn’t really explain anything, it’s cute enough to watch just to see what characters we may eventually be able to collect.

Disney is advertising the game everywhere, and you might spot a banner for itanywhere you go on the web or as an ad in mobile applications.

Keep your eyes peeled for where you can spot TsumTsums next!

What do you think? Do you want to start a TsumTsumscollection?