It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.
Advertising spending - additional information
Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.
FAQs
It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars. Advertising can utilize almost any form of media to meet its needs.
How much is spent on digital advertising globally? ›
Global digital ad spend: table
| Year | Digital advertising spend | Annual change |
|---|
| 2020 | $433.5 billion | +18.5% |
| 2021 | $568.6 billion | +31.2% |
| 2022 | $614.5 billion | +8.1% |
| 2023 | $679.8 billion | +10.6% |
8 more rowsThe Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period. Advertisers create videos that match the look and feel of the platform, ensuring a more natural and non-disruptive viewing experience for users.
What is the future of digital marketing in 2026? ›
The global digital advertising market reached a value of nearly $486.0 billion in 2021, having grown at a compound annual growth rate (CAGR) of 18.5% since 2016. The market is expected to grow from $486.0 billion in 2021 to $980.2 billion in 2026 at a rate of 15.1%.
How big is the digital marketing market in 2024? ›
Global Digital Advertising Market Is Expected to Reach $740 Billion in 2024. In comparison, the global market size of television advertising was worth around $235 billion in 2023. This substantial gap shows that businesses have become more reliant on digital platforms to reach their target audiences.
What is the global forecast for digital advertising spending? ›
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026.
What is the digital ad revenue in 2024? ›
“As is the case with global advertising, [U.S.] digital revenue is the engine of growth in 2024 and 2025,” it said. “U.S. total pure-play digital ad revenue will rise 8.9 percent in 2024 to $262.1 billion, excluding political advertising.
What is the projection for digital marketing in 2030? ›
In 2030, digital marketing will be unrecognizable from its current form. Artificial intelligence, augmented reality, blockchain, and other emerging technologies will revolutionize the way brands engage with consumers. Personalization will reach new heights, and ethical considerations will take center stage.
What is the value of digital marketing in 2025? ›
In 2025, digital marketing will continue to evolve at a rapid pace, fueled by the increasing integration of artificial intelligence, augmented reality, voice search, and data-driven personalization. Consumer expectations will soar, demanding seamless and meaningful interactions across multiple touchpoints.
What is the future of advertising 2025? ›
Artificial intelligence (AI) is revolutionizing advertising in ways we couldn't have imagined a few years ago. In 2025, AI will be the engine driving everything from content creation to ad targeting. Brands that leverage AI will not only be able to create more personalized ads but also do so in a fraction of the time.
Future Scope of Digital Marketing
Some important areas show how digital marketing will grow in the next ten years. Increased Digital Presence: Companies will be on the internet more, using websites and social media. New tech and fun content will make their online presence better.
Will AI take over digital marketing? ›
In conclusion, AI won't replace digital marketers or their jobs. Rather, it will make things easier for them by automating some of the tasks that could be done manually. The world is changing fast, and we have to keep up with the times or risk being left behind.
Is digital marketing still worth it in 2024? ›
Digital marketing is one of the fastest growing in-demand skills for 2024, ranking in Coursera's COUR +2.2% top 10 list in their Job Skills Of 2024 report.
How big is the digital advertising market? ›
Digital Advertising Market Size & Trends
The global digital advertising market size was valued at USD 365.37 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.5% from 2023 to 2030.
What is the future outlook for digital marketing? ›
Digital Marketing Career Outlook
The Bureau of Labor Statistics (BLS) states that career opportunities in the marketing field are anticipated to increase 10% by 2031, which equates to 33,700 new jobs. When you drill down into the digital marketing field, certain jobs have more demand than others.
Will digital marketing survive? ›
So, will digital marketing be replaced by AI? The answer is no as there are various digital marketing aspects that human expertise still remains irreplaceable. However, to survive and even be competitive in this AI era, you need to have good preparation, improve your expertise with skills, and never stop learning.
How big is the digital marketing industry globally? ›
The global digital marketing market size reached US$ 366.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,029.7 Billion by 2032, exhibiting a growth rate (CAGR) of 11.8% during 2024-2032.
What percentage of advertising spending is online? ›
In 2022, digital advertising accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024.
How much money do companies spend on digital marketing? ›
However, most companies spend around 10%-14% of their total company budget on marketing. So if your revenue is $1,000,000, you can expect to spend $70,000-$140,000 on total marketing, that would bring your digital marketing budget to between $35,000 and $70,000 for the year.
What is the size of the online advertising industry? ›
Online Advertising Market Size & Trends
The global online advertising market size was valued at USD 236.90 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.7% from 2023 to 2030. The market has experienced tremendous growth and transformation in recent years.
