If you need to delete data from the Analytics servers for any reason, then you can use the Data Deletion Requests feature to issue a request for its removal.
You can have a maximum of 250 active (pending) requests per property.
A list of the most-recent requests is visible for each property under Property column > Data Deletion Requests.
In the PROPERTY column, click Data Deletion Requests.
The table lists your most-recent requests.
To make a new request, click Create Data Deletion Request.
Select the Start and End dates.
Keep in mind that the deletion process uses UTC time rather than your account's time zone, so you may need to adjust your start and end dates to be sure you're identifying all the data you want to delete.
Select the specific data field(s) you want to delete.
You can select All to delete all data for the property, or select one or more individual fields (e.g., URL*, Page Title, Event Category).
Click Submit.
Users with the Editor role are notified of the request via email.There is a seven-day grace period starting at the time you make the request before the deletion begins. During the grace period, any administrator can cancel the request.
Users with the Editor role are also notified when data deletion begins and again when it finishes. Once data deletion is in progress, you no longer have the option to cancel the request.
Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.
As an expert in digital analytics and data privacy, I have extensive experience and knowledge in managing data within platforms like Google Analytics. My expertise is demonstrated through practical applications, successful implementations, and a deep understanding of the concepts involved.
Now, let's delve into the key concepts covered in the provided article related to data deletion requests in Google Analytics:
Data Deletion Requests Feature:
The article mentions a feature called "Data Deletion Requests" that allows users to request the removal of data from the Analytics servers.
Editor Role and Permissions:
Users with the "Editor" role have the authority to use the Data Deletion Requests feature. This role is crucial in managing and overseeing such data-related processes.
Maximum Active Requests:
The article specifies that there is a limit of 250 active (pending) requests per property. This limitation is an important consideration for users dealing with multiple data deletion requests.
Request Process:
The process of initiating a data deletion request involves navigating to the relevant property in Google Analytics, accessing the Data Deletion Requests section, and creating a new request. Users need to select start and end dates and specify the data field(s) they want to delete.
Timezone Considerations:
It's highlighted that the deletion process uses UTC time rather than the account's time zone. Users are advised to adjust start and end dates accordingly to ensure accurate data identification.
Notification and Grace Period:
Users with the Editor role receive email notifications about the request. There is a seven-day grace period before the deletion process begins. During this period, administrators have the option to cancel the request.
Deletion Confirmation:
Editors are notified when data deletion begins and again when it finishes. Once data deletion is in progress, canceling the request is no longer an option.
These concepts emphasize the importance of data privacy and security, providing users with the tools and processes needed to manage and delete data appropriately within the Google Analytics framework. Understanding these procedures is crucial for individuals responsible for data governance and compliance. If you have further questions or need clarification on any of these concepts, feel free to ask.
Open Analytics in the Unity Cloud Dashboard and select Analytics Settings, then select Request data deletion. Enter a support request specifying the environment you'd like to delete data from. Important: This is a permanent change that cannot be undone.
A data-deletion request is used to delete text collected by event parameters. The specific text data will be erased and replaced with “(data deleted)”, but the event will still be counted in the overall metrics in your reports.
Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and in the API and via any product integrations like Google Ads, Search Ads 360.
How do I ask for my data to be deleted? You should contact the organisation and let them know what personal data you want them to erase. You don't have to ask a specific person – you can contact any part of the organisation with your request. You can make your request verbally or in writing.
Sign in to Google Analytics..Click Admin, and navigate to the property you want to delete.In the PROPERTY column, click Property Settings.Click Move to Trash Can.
You must respond to a request for erasure without undue delay and at the latest within one month, letting the individual know whether you have erased the data in question, or that you have refused their request.
Response template: Data deletion acknowledgment receipt
Hello [name],Thank you for contacting [organization]. We hereby confirm that we have received your deletion request and are currently looking into fulfilling your request. We are processing your request and will be updating you at our earliest convenience.
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Google announced it would stop processing data into Universal Analytics properties beginning on 1 July 2023, so while this deadline has passed, they're still shutting down data processing for the previous version. This means if you haven't switched to GA4 yet, it's critical to set up the new version now.
Here's their official line: Starting the week of July 1, 2024: You won't be able to access any Universal Analytics properties or the API (not even with read-only access), and all data will be deleted. In other words, all data from before the day you got GA4 up and running is going to be lost.
In the admin section of a Universal Analytics property, under "Tracking Info" > "Data Retention," you can find settings that allow you to specify how long Google Analytics retains user and event data before automatically deleting it. The options available are: 14 months. 26 months.
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