"KFC evolves its menu based on what resonates with consumers," a spokesperson for the chain told The U.S. Sun.
"While we know our potato wedges hold a special place in the hearts of some KFC fans, we wanted to make room for something even tastier on the permanent menu," they said.
"Customer feedback has been overwhelmingly positive from testing in 2019 to the national launch in 2020. Today, our Secret Recipe Fries are one of our most popular sides."
But the positive feedback didn't some wedge lovers from airing their grievances on Twitter.
"Did y'all fire the person who suggested taking potato wedges off the menu yet???" one user asked.
"WTF IS WRONG WITH YOU PSYCHOS? Do you not like money?" another asked.
"I for one am boycotting until the WEDGES return."
Another user noted that Taco Bell, which is also part of KFC's parent company Yum! Brands, often brings back popular discontinued items.
"If (Taco Bell) can bring back the fiesta potatoes... (KFC) can bring back the potato wedges," they said.
The use of bold and creative advertising campaigns, along with strategic partnerships and a strong digital presence, has helped KFC attract and retain customers. Additionally, KFC's commitment to quality and consistency in its products has built trust and loyalty among consumers.
Here are some of the most notable initiatives: Service Guarantee: KFC takes its commitment to customers seriously, even guaranteeing satisfaction. If a customer's order doesn't match their prescription, KFC is quick to make amends, often by offering a refund.
“People don't eat KFC every day, but we want them to think of KFC in that moment when they want something finger lickin' delicious,” Ashley explains. “So driving retention and engagement becomes about relevancy.
KFC's product strategy is centered around its signature original recipe chicken, complemented by a variety of other menu items designed to cater to local tastes and dietary preferences, including burgers, wraps, salads, and vegetarian options.
KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. Branding himself "Colonel Sanders", the founder became a prominent figure of American cultural history, and his image remains widely used in KFC advertising.
The major markets for KFC include China (10,000 stores), the United States (3,943 stores), Japan (1,140 stores), India (1,000 stores), South Africa (960 stores), the United Kingdom (928 stores), Thailand (853 stores), Malaysia (770 stores), Indonesia (742 stores), Australia (699 stores), and Canada (601 stores).
The pull strategy takes advantage of the supply-demand chain whereby the retailers will only stock goods that the consumer is interested in buying (Lamb, Hair & McDaniel 2008). KFC has mostly utilized the push and pull strategy, whereby it has managed to draw customers towards its products.
We're not about novelty for novelty's sake. We have deep roots and we have an original founder. We cook our chicken from scratch and our restaurants celebrate that story. We use natural, high-quality materials and have all the conveniences to make our guests feel welcome and comfortable.
Four groups may be used to categorize KFC's target market as children, teenagers and young adults, families, and budget customers. Teenagers and families make up the majority of its clientele since most teens are impulsive and enjoy eating out with friends or ordering food online for the whole family.
One country that is particularly obsessed with KFC is Japan. KFC has become a popular Christmas tradition in Japan, with people often pre-ordering their KFC meals weeks in advance for their Christmas Eve celebrations.
KFC's marketing strategy evaluates the brand using the marketing mix concept, which includes the four Ps (Product, Price, Place, Promotion). Product innovation, price strategy, promotion planning, and so on are all examples of marketing tactics. These KFC marketing mix-based business strategies aid the brand's success.
Evidently, KFC's strategy is to focus on the international franchising by dominating the global market. Focus was placed on how their meals can meet the ever-changing taste and preferences of the market they serve. The gain here is that, they can capture the global QSR market.
Rather than go head-to-head with the Big Mac, KFC decided to embrace smaller cities and to build a national business with outlets all over the country. Scale allows the company to reduce costs, and being the first to enter a city means getting the pick of locations with good foot traffic and visibility.
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