Credential sharing impact on U.S. VOD revenues 2022 | Statista (2024)

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Estimated loss in potential membership revenue of selected video streaming services due to password sharing in the United States in 2021 and 2022 (in million U.S. dollars) Statistics on " Video streaming in Europe " Other statistics that may interest you Video streaming in Europe Statistics Topics

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Published by

Julia Stoll,

May 23, 2023

According to an estimate, U.S. video streaming services will lose over 2.3 billion U.S. dollars in membership revenue due to password sharing in 2022. Netflix accounts for the highest share of that total - the company's subscription fee loss was estimated to reach around 791 million U.S. dollars.

Estimated loss in potential membership revenue of selected video streaming services due to password sharing in the United States in 2021 and 2022 (in million U.S. dollars)

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Release date

April 2022

More information

Region

United States

Survey time period

2021 and 2022

Supplementary notes

The source adds the following information: "To gauge the popularity of streaming and specific streaming platforms, we surveyed 790 U.S. adults about their streaming habits, including which platforms they watch and whether they pay for their own subscriptions. The participants were representative of the U.S. population in terms of their genders and ages. We conducted our survey in 2022 via internet-based survey through Momentive. Analysis included Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, Peaco*ck, and Paramount+. For our broader analysis of how Americans stream, we used our survey data to extrapolate population data from the U.S. Census Bureau and internet use data from the Pew Research Center. We calculated the amount of money platforms could gain from moochers by calculating the number of people who use the login credentials of someone outside their household who’d be willing to pay if necessary, and multiplying that by the current cost for a basic subscription for each platform."

Figures have been rounded.

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