Don’t Become a Victim of, The Fish in the Fishbowl Phenomenon.
Imagine a small fish in a fishbowl. The fishbowl represents the market in which a small business operates, and the fish symbolizes the small business itself. The water within the bowl signifies the resources available to the business, including capital, talent, and customers – all constrained by the fishbowl’s size.
Interestingly, the fish doesn’t realize that he’s in a fishbowl. To the fish, looking through the glass, the whole room is his environment, when in reality, his world is defined by the confines of the fishbowl. Just as a fish can only grow as large as its fishbowl allows, similarly, a small business can only sell as much as its market demands. For the fish to grow beyond the limits of its bowl, it may need a larger environment to thrive. Likewise, a business may need to consider whether the proposed business idea is truly limited to a local market or whether there are prospects of new markets or diversifying its offerings to continue growing.
The fish in a fishbowl analogy vividly illustrates the challenges and opportunities an entrepreneur should consider before launching a new business. Like the fish, businesses must adapt to their environment, manage resources wisely, and deal with the implications of market constraints. By understanding the fishbowl phenomenon, would-be business owners can better assess the viability of their business ideas.
Aligning Business Goals with Personal Wealth Goals
The vast majority of micro-small business owners operate without any form of business plan; many do so without the benefit of well-prepared financial projections. Some take pride and even boast of “flying by the seat of their pants.” Unfortunately, the statistics related to small business failure suggest that a well-structured business plan is essential to long-term business success and sustainability.
However, for the entrepreneur to create wealth from the business enterprise, the business plan must be aligned with the owner’s personal wealth goals and objectives. The plan outlines your business goals, strategies for achieving them, and the resources required. A robust business plan includes market analysis, financial projections, and an operational plan.
Balancing Business and Personal Financial Health
An essential aspect of achieving financial success through entrepreneurship is ensuring the business can scale and grow beyond providing just enough income to support the owner’s family. The growth and scaling of any business should result from proper planning, including a capital budgeting plan. Several small businesses become insolvent every year when they experience unplanned or unexpected growth. My father once told me, “… an opportunity is only an opportunity if you are in a position to take advantage of it.”
Obtaining capital is crucial for any business to reach its growth objectives. Capital readiness involves planning and addressing the business’s and the owner’s financial health. If the owner’s financial health is unstable, it can negatively affect the business’s financial health and vice versa. Ultimately, obtaining a business loan results from careful capital planning and management to achieve the desired growth and success.
