Communicating 7 times, 7 different ways (2024)

FAQs

Communicating 7 times, 7 different ways? ›

The Rule of 7, or some variation of it, is frequently cited in communications. It says a message must be received at least 7 times, in 7 different ways, for it to be “heard” and ultimately result in desired behavior change. It originated in Marketing and has spread far and wide as an unquestioned maxim.

The 7×7 concept means you need to have at least 7 ways of communicating the same change throughout your organization at least 7 different times.

The 7-38-55 Rule indicates that only 7% of all communication is done through verbal communication, the words we speak, whereas the nonverbal component of our daily communication, such as the tonality of our voice, make up 38% and 55% from the speaker's body language and facial expressions.

Understanding the 7x7 Rule

The 7x7 Rule of communication suggests that you should convey the same message in at least seven different ways, repeated at least seven times. While it may sound excessive, this principle has its roots in marketing, also known as the Rule of 7.

What is the 7×7 Rule? Not to be confused with the 7×7 rule for PowerPoint presentations, the 7×7 rule of communication says you need to have at least seven ways of communicating the same change throughout your organization at least seven different times.

The Rule of 7 asserts that a potential customer should encounter a brand's marketing messages at least seven times before making a purchase decision. When it comes to engagement for your marketing campaign, this principle emphasizes the importance of repeated exposure for enhancing recognition and improving retention.

The 7 Cs stand for: clear, concise, concrete, correct, coherent, complete, and courteous. Though there are a few variations. You can use the 7 Cs as a checklist in your written and spoken messages.

Slides are NOT meant to be handouts. 7x7 rule (7 bullets per slide, 7 words per bullet)—don't put everything on slides, or the audience has to choose between reading your slides or listening to you. Use short phrases.

The Rule of 7, or some variation of it, is frequently cited in communications. It says a message must be received at least 7 times, in 7 different ways, for it to be “heard” and ultimately result in desired behavior change. It originated in Marketing and has spread far and wide as an unquestioned maxim.

Professor Mehrabian combined the statistical results of the two studies and came up with the now famous—and famously misused—rule that communication is only 7 percent verbal and 93 percent non-verbal. The non-verbal component was made up of body language (55 percent) and tone of voice (38 percent).

What is the 7x7 technique? ›

The 7x7 rule is simple: For every slide, use no more than seven lines of text — or seven bullet points — and no more than seven words per line.

Some examples of this minimalist wardrobe challenge are the 7X7 challenge (wear 7 items for 7 days) or the 10x10 challenge (wear 10 items for 10 days).

As discussed earlier, keeping presentations clear and engaging is the goal of the 7×7 rule. This means limiting each slide to around seven lines of text (excluding the title) with each line containing roughly seven words.

So, what are the 7 Rs? The Chartered Institute of Logistics & Transport UK (2019) defines them as: Getting the Right product, in the Right quantity, in the Right condition, at the Right place, at the Right time, to the Right customer, at the Right price.

The McKinsey 7-S Model depicts seven shared values: Structure, Strategy, System, Shared Values, Skill, Style, and Staff. The McKinsey 7-S Framework then categorizes these seven elements into two categories: hard elements and soft elements.

The rule states that every attendee over seven reduces the likelihood of making a good, quick, executable decision by 10%. The rule of 7 is especially important when managing a remote or distributed team and when you're coming together to make decisions.

Summary: Let's explore the seven types of communication: verbal, non-verbal, written, feedback, visual, group, and mass. Through examples like speaking, body language, emails, and more, we delve into how each communication form plays a unique role in effective interaction.

When the communication process is described in elements or components rather than sequential steps, the terms "sender" and "receiver" may be listed to clarify the process's participants. Thus, the seven elements are sender, idea formation, encoding, channel selection, receiver, decoding, and feedback.