Click Through Rate (CTR) | Post Affiliate Pro (2024)

FAQs

Click Through Rate (CTR) | Post Affiliate Pro? ›

The answer to this question varies depending on the type of campaign and industry. For social media campaigns, the average CTR can range between 0.7% to 2% depending on the platform. On the other hand, banner ad campaigns have an average CTR of 0.46%, while pay-per click campaigns have around 2% CTR.

What is the average affiliate CTR? Quantifying a typical affiliate CTR is challenging, as it depends on how targeted the audience is and the details of the ad itself. However, CTR's of 1.9% are considered average across all industries. There are also variations between industries, platforms, and types of advertising.

If you're wondering what the average click through rate is, looking at all industries shows an average CTR of 6.64% for search and 0.57% for display. A CTR higher than the data showed in the table above for each industry can be considered a good CTR (or, at least, higher than average).

Clickthrough rate (CTR): Definition

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.

In paid advertising, a high click-through rate is a great sign that your ads are relevant and engaging for the viewers. You are attracting a high number of clicks, and that can soon turn into qualified leads, and ultimately, more conversions.

Affiliate marketing commission rate benchmarks

The average commission rate typically lies somewhere between 5% and 30%. In the SaaS niche, for example, commissions stay within 15% and 25%.

That being said, the average affiliate conversion rate is between 0.5% to 1%. If you can achieve an average conversion rate of 1% to 5%, that's generally considered “good.” However, some affiliates might get higher conversion rates, especially if they target interested audiences or offer attractive deals.

A good CTR is anything above 1.0%.

For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%. However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%. So a good Google Ads click-through rate is 6-7%+.

CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn't work) when trying to reach your target audience. A low CTR could indicate that you're targeting the wrong audience or that you're not speaking their language persuasively enough to convince them to click.

What is a good CTR for paid social? ›

Although there is no exact number to determine what a good click-through rate is, 2% is average for an entire account across all verticals. This means some campaigns inside the account could be performing better and some could be performing worse. Anything higher than 2% is above average.

Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email. Click Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.

Although there is no exact number to determine what a good click-through rate is, 2% is average for an entire account across all verticals. This means some campaigns inside the account could be performing better and some could be performing worse. Anything higher than 2% is above average.

How to achieve a good CTR on different platforms? Let's say you manage to achieve a 7% CTR on a Google ads campaign for some search terms that are relevant to your target audience. This is a pretty good CTR, outperforming the average CTR for search ads.

A good email click-through rate (CTR) will vary by industry and type of email, but on average a good CTR is about 2.5%. A good click-through rate (CTR) for paid advertising will vary by several factors including ad type, ad positioning, and keywords. On average, a good paid ad click-through rate is about 2%.

Generally, a CTR of 2% or higher is considered good, while a CTR below 1% is considered poor. However, it is important to keep in mind that different platforms have different benchmarks. For example, a CTR of 2% on Google is considered good, while a CTR of 8% on Facebook is considered excellent.