Cheapest General Liability Insurance in 2024 (2024)

Finding cost-efficient general liability insurance is essential for business owners to save money on premiums while getting the best coverage for their business. On average, general liability insurance costs $342 per year for sole proprietors and $806 per year for LLCs in the software development industry — but note that this can change depending on where you’re located, what your industry is, who your insurer is and more.

Table of Contents
  • Cheapest General Liability Insurance for Small Businesses
  • Cheapest General Liability Insurance by State
  • Cheapest General Liability Insurance by Industry
  • Cheapest General Liability Insurance for Employers
  • Cheapest General Liability Insurance Policy for Sole Proprietors
  • How to Get Cheap General Liability Insurance
  • Cheap General Liability Insurance FAQs

Why Trust MoneyGeek?
We collected 1,229 general liability insurance quotes and analyzed cost information alongside customer satisfaction and financial stability reports to determine the cheapest general liability insurance for small businesses.

Cheapest General Liability Insurance in 2024 (1)

Coverage costs and company information was last updated in 2023.

Cheapest General Liability Insurance for Small Businesses

Next offers the cheapest general liability insurance nationwide, offering affordable policies for sole proprietors and LLCs alike, along with a quick quote process. With Next, sole proprietors pay an average of $25 per month, while LLCs pay an average of $29 per month for general liability insurance.

How was this MoneyGeek score calculated?

MoneyGeek used the following weights to rank the cheapest general liability insurance for small businesses:

  • Affordability for sole proprietors: 50%
  • Affordability for LLCs: 50%

Based on this scoring, there was a tie for cheapest insurer in Alaska.

NextMoneyGeek Cheap Score96Sole Proprietor Monthly Cost$25LLC Monthly Cost$29
ThimbleMoneyGeek Cheap Score94Sole Proprietor Monthly Cost$22LLC Monthly Cost$66
NationwideMoneyGeek Cheap Score85Sole Proprietor Monthly Cost$35LLC Monthly Cost$47
biBERKMoneyGeek Cheap Score84Sole Proprietor Monthly Cost$23LLC Monthly CostNo Data
The HartfordMoneyGeek Cheap Score83Sole Proprietor Monthly Cost$32LLC Monthly Cost$68
HiscoxMoneyGeek Cheap Score80Sole Proprietor Monthly Cost$29LLC Monthly Cost$126

Cheapest Overall: Next

Cheapest General Liability Insurance in 2024 (2)

pros

Affordable for LLCs and sole proprietors

Takes very little time to get a quote

cons

Has received a higher number of customer complaints

Has a lower financial stability rating compared to others on our list

COMPANY HIGHLIGHTS

Next is the best option for business owners looking for cheap general liability insurance and a fast quote time. On average, Next’s general liability insurance policies cost $306 per year for sole proprietors and $311 per year for LLCs.

Customers may be disappointed with Next’s customer service, however. Based on the national complaint index from the National Association of Insurance Commissioners (NAIC), Next has a high average rate of customer complaints. Additionally, AM Best has awarded it a financial strength rating of A-, which is lower than others on our list.

Runner-Up: Thimble

Cheapest General Liability Insurance in 2024 (3)

pros

Affordable rates for sole proprietors

Strong financial stability rating from AM Best

Short time to get a quote

cons

High average number of customer complaints

May not be the most affordable for LLCs

COMPANY HIGHLIGHTS

Established in 2016, Thimble aims to simplify and streamline insurance for small businesses. The company offers the cheapest general liability insurance for sole proprietors at an average rate of $287 per year. Thimble also had the quickest quote process of the companies on our list. Finally, a strong financial stability score from AM Best indicates confidence that Thimble is likely to be able to meet its financial obligations in case of a claim.

However, Thimble also has a high average number of customer complaints, suggesting their customer service may leave something to be desired. It may also not be the cheapest choice for LLCs, as their general liability policy for LLCs costs, on average, $808 per year.

Cheapest General Liability Insurance by State

Across states, Next and Thimble consistently rank as the cheapest general liability insurance providers. However, this can vary from state to state. Your business’ location has a significant impact on the cost of general liability insurance, as high-risk areas may face more expensive premiums. For instance, insurers may charge more if your business is located in a state prone to floods or earthquakes.

To find the cheapest general liability insurance by state, MoneyGeek collected quotes across the most populated ZIP codes in each state.

AlabamaCheapest CompanyThimbleSole Proprietor Monthly Cost$22LLC Monthly Cost$62
AlaskaCheapest CompanyThimbleSole Proprietor Monthly Cost$22LLC Monthly Cost$66
AlaskaCheapest CompanyNextSole Proprietor Monthly Cost$25LLC Monthly Cost$40
ArizonaCheapest CompanyNextSole Proprietor Monthly Cost$25LLC Monthly Cost$27
ArkansasCheapest CompanyThimbleSole Proprietor Monthly Cost$22LLC Monthly Cost$63

Cheapest General Liability Insurance by Industry

The industry your business is in plays a major role in determining the cost of general liability insurance. For instance, construction and cleaning industries carry a higher risk profile and usually incur higher costs since there is a greater likelihood of an accident involving a third party.

Review the table and filter it by your business structure to see how costs can change based on industries.

Quotes were gathered for the following business profiles:

  • An LLC with five years in business, 20 employees, $5 million in annual revenue and $1,250,000 in annual payroll costs
  • A sole proprietorship with five years in business, no employees, $500,000 in annual revenue and no payroll costs

Data filtered by:Results filtered by:

Industry:

  • Software Development
  • General Contractor
  • Cleaning

Industry:Cleaning

NationwideMoneyGeek Cheap Score94Sole Proprietor Monthly Cost$85LLC Monthly Cost$1,089
ThimbleMoneyGeek Cheap Score87Sole Proprietor Monthly Cost$53LLC Monthly Cost$2,660
NextMoneyGeek Cheap Score87Sole Proprietor Monthly Cost$144LLC Monthly Cost$1,238
HiscoxMoneyGeek Cheap Score85Sole Proprietor Monthly Cost$48LLC Monthly CostNo Data

Cheapest General Liability Insurance for Employers

With policies costing an average of $29 per month, Next is the cheapest general liability insurance option for LLCs. This average monthly cost is for LLCs with 20 employees. Keep in mind that your rate may differ depending on the number of employees you have.

Cheapest for Employers: Next

Cheapest General Liability Insurance in 2024 (4)

pros

Affordable policies for LLCs (averaging $29 per month)

Short time to get a quote

cons

Recorded a higher average number of customer complaints

Received a lower financial stability rating from AM Best than others

COMPANY HIGHLIGHTS

Next is a great option for employers who value affordability and want cheap general liability insurance. The company charges an average of $311 per year or $29 per month for LLCs with 20 employees. Note that these are averages, so actual rates may vary.

Despite offering low-priced general liability insurance, Next may not be the best choice for customers who place a premium on a good customer service reputation. When looking at data from NAIC’s complaint index, we found that Next received a higher average number of customer complaints than others on our list.

Cheapest General Liability Insurance Policy for Sole Proprietors

Sole proprietors looking for cheap general liability insurance can turn to biBERK. With an average cost of $275 per year or $23 per month and high customer satisfaction ratings, biBERK strikes a balance between affordable premiums and excellent customer service, making it a great choice of general liability insurance for sole proprietors.

Cheapest Annual Policy for Sole Proprietors: biBERK

Cheapest General Liability Insurance in 2024 (5)

pros

A lower average number of complaints from customers

Strong financial stability based on AM Best rating

Affordable rates for sole proprietors ($275 per year)

cons

May experience a slower quote process

Only offers general liability insurance in 27 states

COMPANY HIGHLIGHTS

With an average monthly rate of $23 per month or $275 per year, biBERK is the cheapest general liability insurance provider for sole proprietors. Backed by the Berkshire Hathway Group, it also has a strong financial strength rating from AM Best (A++).

It's worth noting that biBERK doesn't provide general liability insurance in all states. Furthermore, customers may experience some lag when requesting a quote. Out of the companies we examined, biBERK was consistently the slowest to produce a quote.

How to Get Cheap General Liability Insurance

As a business owner, general liability insurance is an essential expense that can help protect against costly lawsuits and damages. However, it can also be a significant expense that impacts your bottom line if you get more coverage than you need. Luckily, there are a few ways to lower the cost of general liability insurance without sacrificing coverage.

1

Raise your deductible

One way you can lower the cost of general liability insurance is by raising your deductible. This is the amount you have to pay before your insurance kicks in — the higher it is, the lower your monthly payments are.

2

Lower your coverage limits

How much liability insurance you get impacts your premiums. By lowering your limits, you can decrease your costs. This approach involves purchasing less coverage than what's typically recommended to save money on premiums. However, it's important to ensure that the business is still adequately protected in case of claims or lawsuits.

3

Shop around for coverage

Many insurers provide quotes online within a few minutes, making it easy to get an idea of the costs involved and discover the different types of business insurance you might want. By taking the time to shop around, you may be able to find a policy that offers the coverage you need at a lower cost.

Cheap General Liability Insurance FAQs

When it comes to running a business, finding cheap general liability insurance is essential to stay cost efficient. If you're a sole proprietor searching for the cheapest option for your business, we've compiled some frequently asked questions to help you gain a deeper understanding of your options.

Which company offers the cheapest general liability insurance?

Next offers the cheapest general liability insurance for small businesses across the U.S., charging sole proprietors an average of $25 per month and LLCs $29 per month.

What are general liability insurance premiums based on?

Premiums for general liability insurance are based on a number of factors, such as your company’s claims history, location and industry, along with your policy’s coverage limits and deductibles.

How can you save on general liability insurance?

It’s possible to get cheap liability insurance and reduce your general liability insurance premiums. A few steps you can take include lowering your deductible, reducing your coverage limits and comparing quotes from several providers.

Read More About Insurance

About Melissa Wylie

Cheapest General Liability Insurance in 2024 (6)

Melissa Wylie is the Content and SEO Manager at MoneyGeek, with nearly a decade of editorial experience and six years of work in financial content focused on small businesses. She previously held SEO positions at Bankrate and LendingTree, with bylines on ValuePenguin and MagnifyMoney.

Wylie has a journalism degree from the University of North Texas. Her strong foundation in journalism helps her craft content that simplifies complex financial topics to help everyone feel confident when making decisions with their money.

Cheapest General Liability Insurance in 2024 (2024)

FAQs

Who has the most affordable general liability insurance? ›

Thimble has some of the most affordable general liability insurance for small businesses. According to Thimble's website, its general liability insurance policies start at just $17 per month. However, most small business owners pay an average of around $42 per month for general liability insurance.

Has general liability insurance gone up? ›

General liability rates keep rising

General liability insurance rates continued to rise for many buyers during midyear renewals with commercial policyholders paying flat to mid-single-digit increases, experts say.

How much is $5 million liability insurance? ›

Generally, it costs about $40 per month for each $1 million of additional coverage you buy. For example, raising the limits on your general liability insurance from $2 million to $5 million might cost an additional $120 per month over the cost of the underlying policy.

What is standard general liability insurance? ›

General liability insurance, also known as commercial general liability, is a type of small business insurance that can help protect businesses from claims of: Bodily injuries. Property damage. Personal injury, like libel or slander. Advertising injury.

What are premium liabilities for general insurance? ›

(a) The premium liability should be derived based on the expected claim cost in respect of the unearned premium (as calculated in paragraph 16.10(i)(a) above) plus allowance for the reinsurer's expenses, including overheads and cost of reinsurance, expected to be incurred during the unexpired period in administering ...

Is liability insurance the same as general liability insurance? ›

General liability covers physical risks, such as bodily injuries and property damage. Professional liability insurance covers more abstract risks, such as errors and omissions in the services your business provides.

How much will insurance premiums be in 2024? ›

According to a report from Bankrate, average premiums for full coverage auto insurance hit $2,543 in 2024, a 26% increase from 2023. Unsurprisingly, drivers across the U.S. are looking for ways to save.

Is general liability insurance a write off? ›

General liability insurance is usually tax-deductible because the IRS considers your policy payments to be a business expense. Keep track of all the payments you make toward your policy, as that will be important when you file your taxes at the beginning of the year.

How much will homeowners insurance increase in 2024 in the USA? ›

Will homeowners insurance go down in 2024? Unfortunately, home insurance rates will continue to soar in 2024, according to Insurify's analysis. Annual home premiums are expected to jump by an average of 6% nationally, from $2,377 to $2,522.

How much does $1,000,000 general liability insurance cost? ›

On average, Insureon customers pay $42 per month, or about $500 annually, for a $1 million general liability insurance policy. Additionally, 29% pay less than $30 per month, and 40% pay between $30 and $60 per month. Customers who need more coverage will likely pay a higher premium.

What is the $100 000 limit of liability insurance? ›

The average policy can include up to $100,000 in liability coverage. That means in the event of a covered loss, your insurer will help cover the costs if you're held responsible for injuring another person or damaging another person's property.

How much does an average umbrella cost? ›

A good umbrella is affordable to anyone, Groux says: You really only have to pay about $30, which is the starting price of Rain or Shine umbrellas. For most people, that's an adjustment. We expect umbrellas to be, if not a couple of dollars, maybe $10 or $15.

What is not covered under a CGL policy? ›

CGL policies do not provide coverage for property that you own. A separate property insurance policy is needed to insure buildings, equipment, vehicles, and other assets your business owns. CGL insurance only covers liability for third-party property damage, not damage to property you own or control.

What does CGL mean in insurance? ›

Commercial general liability insurance, or CGL insurance, helps protect your business from claims that it caused bodily injuries or damage to another person's property.

How many limits are found in a CGL policy? ›

The CGL policy lists on the declarations six different limits. While the limits are separately listed, it is important to recognize that the limits are all interrelated. That is, payment of damages on one limit will also affect another limit.

What is the largest insurance company general accounts? ›

World's largest insurance companies by net non-banking assets
RankingInsurance Company Name2022 Net Non-Banking Assets (US $ 000)
1Allianz SE1,050,762,471
2Ping An Ins (Group) Co of China Ltd.960,678,448
3Berkshire Hathaway Inc.948,452,000
4China Life Insurance (Group) Company885,019,438
21 more rows

What is the cheapest general liability insurance in California? ›

Thimble is the best and cheapest general liability insurance provider in California, offering highly competitive rates. For sole proprietors with no employees, Thimble provides the cheapest monthly premiums at $22 on average, while rates for LLCs with 20 employees are approximately $45 per month. Why Trust MoneyGeek?

Is Thimble a real insurance company? ›

Thimble provides commercial insurance options for gig workers, contract workers and small businesses.

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