Data revealed that Pakistan was the least expensive place in the world to get Netflix as of October 2023, with a monthly subscription for the standard plan costing 2.90 U.S. dollars. Egypt and Nigeria followed, with monthly prices for a Netflix subscription amounting to 3.88 and 4.65 U.S. dollars respectively.
Netflix’s plans and costs
In addition to the standard package, Netflix provides four different plans in its home country, the United States. The premium version is the most expensive plan, but customers can watch content on four different devices, while the standard supports two devices and the basic plan just one device. In order to offset income and subscriber losses, the streaming giant launched a fourth tier in November 2022: basic with ads. This plan, which is partly financed through advertising, can be acquired for a monthly fee of less than five U.S. dollars.
Netflix’s measures in times of crisis
Facing constant and growing competition, as well as an economic downturn, Netflix is making changes in an effort to maintain its dominant position within the video streaming industry. While the service has recently started to crack down on account sharing in major countries, it announced in February 2023 to cut prices in over 100 territories, including especially Central and South American, African, and Asian countries. The latter affects around 10 million Netflix customers, and should boost subscriber additions and combat churn in these markets.
