Cerulli | The Financial Advisor Industry Has a Headcount Problem (2024)

Advisor headcount was largely unchanged in 2023 as the number of advisors grew by just 2,706 in 2022, according to The Cerulli Report—U.S. Advisor Metrics 2023. The number of new advisors barely offsets trainee failures and retirements, emphasizing the critical need for the industry to attract and retain talent.

Over the next decade, 109,093 advisors plan to retire, comprising 37.5% of industry headcount and 41.5% of total assets. Meanwhile, the rookie failure rate hovers around 72%. As the industry grapples with such a low success rate for new advisors entering the industry, firms must grow their talent pipeline and better communicate the role and training timeline of a financial advisor.

According to Cerulli, only a small portion of rookies (13%) join the financial advice industry as the first job in their career; however, 40% of rookie advisors work in the financial services industry prior to becoming an advisor. To this end, professional networking and referrals could be as critical for firms building a pool of potential advisor candidates as it is for those looking to become financial advisors—nearly one-third (32%) of rookie advisors were referred by a personal contact.

Ramp-up time and responsibilities are important to growth, development, and retention. Rookie advisors generally start in roles focused on increasing practice efficiency and then shift into producers by being provided a natural progression in their roles and responsibilities. Cerulli recommends senior advisors ensure sufficient learning opportunities are provided to younger team members for experience in client-facing and asset-gathering roles. Granting rookies opportunities for development better positions a practice for a potential transition, as well as achieving process continuity and job satisfaction, which will lead to longer-tenured staff.

“A strong partnership between a rookie advisor and their firm is often a key reason behind successful development,” says Andrew Blake, associate director. “Rookies rely upon strong mentorship from their peers, exposure to successful financial advisors, and increased training on various financial planning topics. It is crucial for RIAs and B/Ds to continue to develop programs and training methods to aid rookies in financial planning and other skills to adequately prepare them as they embark upon a new career as an advisor,” he concludes.

Cerulli | The Financial Advisor Industry Has a Headcount Problem (2024)

FAQs

Cerulli | The Financial Advisor Industry Has a Headcount Problem? ›

Advisor headcount was largely unchanged in 2023 as the number of advisors grew by just 2,706 in 2022, according to The Cerulli Report—U.S. Advisor Metrics 2023. The number of new advisors barely offsets trainee failures and retirements, emphasizing the critical need for the industry to attract and retain talent.

What is the biggest challenges for financial advisors? ›

Financial Advisors' Reported Greatest Practice Challenges
  • New client acquisition. ...
  • Compliance and regulatory responsibilities. ...
  • Managing technology needs. ...
  • Optimizing my portfolio construction process. ...
  • Building multi-generational client relationships. ...
  • Differentiating and defining my value proposition to clients.
Aug 13, 2024

How many people fail at being a financial advisor? ›

Up to 90% of financial advisors fail in 2.5 to 3 years in the business. This number is so high because the industry is full of people who are just trying to make a quick buck and are not in it for the long haul. If you want to be a successful financial advisor, you need to have a plan and stick to it.

Why do so many financial advisors quit? ›

Lack Of Fulfillment

They are required to spend their days selling products and services they don't believe in. Far too many advisors find themselves working 9-5 (or worse) at a job that doesn't fulfill them or make them happy.

Why is there a shortage of financial advisors? ›

The country's advisors are retiring, along with their baby boomer cohorts, exactly when those clients need advisors' services the most. Nearly 40 percent of financial advisors are expected to retire in the next decade, and the replacement rate is not keeping up.

Is there a shortage of financial advisers? ›

With an adviser shortage estimated to reach 50,000 over the next decade and an increase in demand, there has never been a better time to get into this sector.

What are the major issues of concern to advisors today? ›

Here are some of the five biggest challenges that advisors face today in their efforts to grow their business and promote their brand to the public.
  • Managing Client Expectations. ...
  • Low Interest Rates. ...
  • Staying in Touch. ...
  • Managing Information. ...
  • Emotional Engagement.

Why do financial advisors get fired? ›

Key Takeaways

Communication is a big issue: not listening to clients, not communicating with them, or some breakdown in how comfortable they feel with you. Communication is often at the heart of other cited problems with an advisor. Setting realistic expectations at the outset of the relationship is crucial.

What is the hardest part of being a financial advisor? ›

Prospecting. Prospecting for new clients is a fundamental but often challenging aspect of a financial advisor's daily routine.

Do most rich people have financial advisors? ›

That's the case even though 42% consider themselves “highly disciplined” planners, which is more than twice the percentage of the general population. Odder still, 70% of wealthy Americans work with a professional financial advisor — and yet one-third still worry about running out of money in retirement.

How long does the average client stay with their financial advisor? ›

How long do clients stay with a financial advisor? The client churn for financial advisors is notoriously high. The average client lifespan for a financial advisor is between three and five years, with 45% of clients leaving in the first two years.

When should you leave your financial advisor? ›

Research shows that the top reasons people fire their financial advisor are the quality of the advice and services provided, the quality of the relationship and the value of working with that advisor relative to the cost. Many people hire a financial advisor because they want an expert in their corner.

Is there a future for financial advisor? ›

From the rise of blockchain technology and cryptocurrencies to the role of AI and automation, the future of financial advisors remains bright. Embracing these technologies and adapting your strategies allows you to enhance your service offerings and maintain a competitive edge in the industry.

What is the turnover rate for financial advisors? ›

80-90% of financial advisors fail and close their firm within the first three years of business. This means only 10-20% of financial advisors are ultimately successful.

Who needs financial advisors the most? ›

This could be anything from starting a family, receiving a sizable inheritance or going through a divorce. If you have kids, for instance, you'll want to start thinking about saving up for their college education and possibly passing on an inheritance. The right financial advisor can help you do these things.

Where are financial advisors most in demand? ›

New York and Florida rank next, with 26,800 and 24,640 financial advisor jobs, respectively. Financial advisors make up the highest share of all jobs in New York and North Carolina. In these states, 2.94 of each 100,000 jobs are for financial advisors.

What is the biggest challenge in financial services? ›

8 Challenges of the Financial Services Industry
  1. Cybercrime. ...
  2. Regulatory Compliance. ...
  3. Big Data in Finance. ...
  4. AI and Blockchain in Finance. ...
  5. FinTech Disruption. ...
  6. Keeping Up With Technology. ...
  7. Customer Retention in the Financial Services Industry. ...
  8. Customer Experience in the Financial Services Industry.

What is the hardest part about being a financial advisor? ›

Lots of Hard Work Early On

In the initial stages of your career, you'll need to put in long hours to establish your practice and build a solid client base. Many advisors routinely work more than 60 hours a week to meet the demands of their profession.

What are the threats to the financial advisor industry? ›

If smart hiring practices are not used, your advisory business could face a range of human capital risks, such as:
  • Failure to attract employees.
  • The hiring of the wrong person.
  • Unsatisfactory performance.
  • Turnover.
  • Absenteeism.
  • Accident/injury.
  • Fraud.
  • Legal/compliance issues.

What are the weaknesses of being a financial advisor? ›

The benefits of becoming an advisor include earning potential, a flexible work schedule, and the ability to tailor one's practice. The drawbacks include high stress, the hard work needed to build a clientele, and the ongoing need to follow regulations.

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