CEO Salary Survey: Consumer Products Industry (2024)

CEO Salary Survey: Consumer Products Industry

Raw Selection recently held a Salary Survey, focusing on CEOs who are based in the US in the consumer products industry. We have split the results up into three categories, depending on the company’s revenue size.

Below 50M | 50M to 150M | 150M Plus

Below $50M

We found the lowest salary in this category to be $60,000. The highest salary from a CEO in a company with less than $50M in revenue is $450,000. Of the participants in this category, the median salary is $300,000.

In terms of bonus percentage, we found that a large number of participants in this category, 57%, received more than 50% in bonus. The highest bonus received was 2x their salary base rate.

43% of participants received less than 50%. The lowest bonus for participants was 0%.

We found that 14% of participants received their bonus on the basis of EBITDA performance.

Of the participants working in firms with below $50M in revenue, 69% had equity, with the remaining 31% receiving none.

$50M to $150M

We found the lowest salary in this category to be $235,000. The highest salary for a CEO in a company with between $50M and $150M in revenue is $500,000. Of the participants in this category, the median salary is $300,000.

In terms of bonus percentage, we found that a small majority of participants in this category, 37%, received a 50% bonus or more.

61% of participants received below 50%. The lowest amount of bonus for participants was 0%.

We found that 5% of participants received a performance-based bonus.

Of the participants of the salary survey working in firms with between $50 and $150 revenue, 61% did not receive equity.

$150M+

We found the lowest salary in this category to be $110,000. The highest salary from a CEO in a company with over $150M in revenue is $550,000. Of the participants in this category, the median salary is $300,000.

In terms of bonus percentage, we found that 74% of participants received 50% or less in bonus – With the lowest being 0%.

The remaining 26% of participants received over 50% in bonus – The highest being 100%.

Of the participants of the salary survey working in firms with $150+ in revenue, only 42% received equity.

About Raw Selection:Raw Selection favors a meticulous approach to candidate research. Our process for selecting the right candidate means we can boast a 100% success rate for all our retained clients, with 96% of placed candidates still in their roles after 12 months.

If your Private Equity firm is looking to hire, or if you are looking for a new role within the PE sector, please get in contact with Alex, at[email protected]

CEO Salary Survey: Consumer Products Industry (2024)

FAQs

How much does a CEO of a 500 million dollar company make? ›

By company size, base, bonus, and total cash compensation all rise as revenue does, with total average cash compensation coming in at $1,427,000 at companies with revenue above $500 million. By industry, CEOs in the consumer industry are paid the most, at $1,050,000 in average total cash compensation.

What is a good ratio for CEO salary? ›

Where the estimated pay ratio across all respondents was reported to be 10-to1, the same group of people reported an ideal pay ratio of 4.6-to-1. And there you have it. The ideal CEO-to-employee pay ratio is not even 5-to-1. That is nearly 50 times lower than the actual practiced pay ratio of 202-to-1.

How do you figure out how much a CEO makes? ›

You can locate information about executive pay in: (1) the company's annual proxy statement; (2) the company's annual report on Form 10-K; and (3) registration statements filed by the company to register securities for sale to the public.

How much is a company worth that makes $1 million a year? ›

The Revenue Multiple (times revenue) Method

A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.

What CEO paid everyone $70,000? ›

On April 13, 2015, with reporters from The New York Times and NBC News in attendance, Price told Gravity Payments staff that he was raising the company's minimum salary to $70,000 and reducing his own compensation from $1.1 million to $70,000. The story quickly went viral.

Who is the CEO that pays himself $1 dollar? ›

Meet the $1 CEO Club. It might sound uncanny, but it is true: CEOs and former CEOs from major tech companies have or had salaries of just $1. Yes, Elon Musk (Tesla), Jeremy Stoppelman (Yelp), Larry Ellison (Oracle), Meg Whitman (HP), and Steve Jobs (Apple) earn or earned paychecks of just one dollar a month.

How much does a CEO of a $2 million company make? ›

10th Percentile Salary By Revenue Category
Revenue categoryMedian staff10th percentile salary
$1M to $2M6$116,408
$2M to $3.5M9$149,373
$3.5M to $5M13$177,035
$5M to $7.5M20$205,926
6 more rows
Oct 25, 2023

Who is the lowest paid CEO? ›

15 Lowest Paid CEOs of Major Corporations
  1. Mark Zuckerberg. Surprised? ...
  2. Meg Whitman. As the CEO of Hewlett-Packard, Whitman earns just $1 every year. ...
  3. Richard Kinder. The CEO and founder of Kinder Morgan also makes just $1 per year. ...
  4. Sergey Brin. ...
  5. Carl Icahn. ...
  6. Richard Hayne. ...
  7. John Mackey. ...
  8. Larry Page.
Sep 25, 2014

How much does CEO of McDonald's make? ›

The CEO and now chairman of McDonald's was paid $19.2 million last year in salary, bonuses and stock, according to federal securities filings. That was an 8% increase over 2022. But it remained somewhat lower than in 2021, when Kempczinski was paid about $20 million.

Are CEOs overpaid? ›

The typical American would limit CEO pay to no more than six times that of the average worker. This figure is significantly below current pay multiples, which are approximately 210 times the average worker's pay, based on Equilar's compensation figures.

What is a good salary for a CEO? ›

What Is the Average Ceo Salary by State
StateAnnual SalaryWeekly Pay
New York$154,622$2,973
Vermont$151,702$2,917
California$147,753$2,841
Maine$143,698$2,763
46 more rows

How much should a CEO of a small company make? ›

Small Business Ceo Salary
Annual SalaryHourly Wage
Top Earners$156,000$75
75th Percentile$121,000$58
Average$109,537$53
25th Percentile$81,000$39

What is the formula for CEO pay? ›

Calculate the ratio: The ratio reflects how many times larger the CEO's compensation is in relation to the median employee compensation. The median employee income is numerically always one, meaning the ratio will be something like 1:300.

How much does a CEO of a $50 million company make? ›

The median CEO total direct compensation across the entire survey population is $425,000. However, for companies with revenue under $50 million (Cousins Incorporated's size), the median total direct compensation is $280,000.

How much does a CEO of Fortune 500 company earn? ›

CEO pay continues to outpace the pay of working people across the country. In the past 10 years, typical CEO pay at S&P 500 companies increased by more than $4 million, to an average of $17.7 million in 2023.

How much does a CEO of a big company make a year? ›

According to a 2024 report, CEOs of large public companies saw major increases in executive compensation and earned an average base salary of $2 million in 2024. Those at midsize firms averaged a base salary of about $1.15 million, and CEOs of smaller companies earned an average base salary of around $850,000.

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