Our Founder's story
Like many kids, mainstream snacks and cereals were a memorable part of my childhood. There’s nothing I loved more than chocolate puffs for breakfast or a delicious sandwich cookie dunked in a glass of cold milk.
Unfortunately, when I turned 17, I was diagnosed with T1 diabetes and had to give up many of my favorite snacks since they are typically loaded with sugar and empty carbs.
I started eating low carb to help manage my blood sugar, but the few healthy options available tasted like cardboard. I got fed up! I wanted delicious snacks that would satisfy my cravings but weren’t loaded with all the sugar and empty carbs.
Combining nutritional science with culinary arts, we have created delicious, healthier products that help you achieve a better life. Eating our low carb cereals and snacks makes me feel like a kid again. I am so proud of what we’ve created and I can’t wait to share our delicious snacks with you!
Krishna Kaliannan
Founder & CEO, Catalina Crunch
Our Positioning on Keto Lifestyle
While we label our products “Keto-Friendly”, we truly believe that our products can be enjoyed by all people with varied lifestyles. We cater to individuals who are health conscious and care about what they put in their body. Our philosophy is that we want to provide great tasting snacks that are nutrient dense that will provide long-lasting energy. We’re more than just a fad - we are here to stay!
Approved Assets
- Download Top SKUs Family Shot
- Download Cereals Family Shot
- Download Cookies Family Shot
- Download Crunch Mix Family Shot
- Download the Catalina Crunch Logo
FAQs
Labels can be confusing. We get it. That’s why we’ve compiled our most frequently asked questions from consumers.
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All of our products are made right here in the USA!
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Absolutely! Our Founder is diabetic, so all of our products are made with diabetics in mind.
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Yes, our Palm Fruit Oil is Certified Sustainably Sourced. This is because our suppliers exceed the standards set by the RSPO (a set of standards for sustainability) and they are regularly audited by an independent firm to make sure this is the case.
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The reason why we use Certified Sustainably Sourced Palm Fruit Oil in our Sandwich Cookies is that: It adds flavor to our cookies: many West African Cuisines use Palm Fruit Oil for this reason and they have some truly mouthwatering dishes. It is a Keto-Friendly source of fat (like Coconut Oil, Avocado Oil. Cookies usually are made with a lot of Sugar. When you take the vast majority of the Sugar out of the Cookies, you have to replace it with something. We chose to replace the Sugar with a nutritional balance of Healthy Fat (from Palm), Plant Protein, and Fiber.
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Catalina Crunch cereal is Grain-Free and Paleo-Friendly because Corn Fiber is NOT the same thing as Corn! Corn is a Grain. Corn Fiber is not a Grain, it is a Prebiotic Fiber. This is why Catalina Crunch is Grain-Free and Paleo-Friendly.
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Yes, all the sources of Good Fats we use are Expeller-Pressed. This is one of our standards for all the Good Fats we use across all our products!
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No, we do not use any Dextrin-Based Fibers or IMOs. We use Non-GMO Potato Fiber, which is Insoluble Fiber from the peel of a potato. We also use Non-GMO Soluble Corn Fiber, which is a Soluble Fiber made from corn. And we use Chicory Root Fiber, which is Soluble Fiber from the Chicory Root Plant.
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No, our products do not contain any Erythritol or any sugar alcohols of any kind!
category insights
The Reduced Sugar Market size is expected to reach $79.5 billion by 2028.
Natural sweetener space is playing a key role in sugar substitutions. Stevia ranked number two after honey when it comes to natural sweeteners.
40% of females and 32% of males are using the nutrition facts panel to choose items with less sugar.
The $23.7 billion savory snacks market size continues to grow, increasing 9% in 2021 and enjoying high household penetration of 91%.
Breakfast Cereal Market Size Worth $50.7 Billion by 2030.
Consumers are increasingly demanding more sensorial or neuronal aspects such as the product’s texture or its ability to evoke nostalgic memories or flavors.
