Cash Flow Analysis Explained (2024)

A cash flow analysis is crucial in assessing the liquidity and solvency of a business.

Cash Flow Analysis Explained (1)

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  • Key takeaways
  • What is cash flow analysis?
  • Example of a cash flow analysis
  • Why is cash flow analysis essential?
  • Key aspects of a cash flow analysis
  • How to perform a cash flow analysis

Key takeaways

  • Cash flow analysis involves examining three types of cash flow statements: cash flow from operating, investing and financing activities
  • A cash flow analysis can provide valuable insights into whether your business has sufficient cash to remain solvent and meet future capital and growth requirements

What is Cash Flow Analysis?

A cash flow analysis is crucial in assessing the liquidity and solvency of a business. It involves examining three types of cash flow statements that demonstrate, over a specified period, the inflow and outflow of cash in a business:

Cash Flow from Operating Activities

This statement reflects the cash generated from a company's core business operations, such as sales of goods or services, and cash spent on regular operating expenses like salaries, rent, and utilities. It indicates the company's ability to generate sufficient cash flow to cover its day-to-day operational costs.

Cash Flow from Investing Activities

This statement shows the cash inflows and outflows related to a company's long-term investments and assets, such as the purchase or sale of property, equipment, or investments in other companies' stocks or bonds. This statement helps to identify how much money a company is investing in assets that can potentially generate future growth and revenue.

Cash Flow from Financing Activities

This statement captures the cash inflows and outflows related to a company's funding sources, such as issuing or repaying loans, issuing or buying back equity, and paying dividends to shareholders. This statement provides insights into a company's financial structure and its ability to manage its financing needs.

Example of a Cash Flow Analysis

Let's imagine a company called "British Bakes" that specializes in baked goods. The company has recently experienced a surge in demand, and the owners are interested in understanding their cash flow to make informed decisions about expanding their business.

Using a cash flow analysis, they examine their cash flow statements for the past six months. They find the following data:

Operating Cash Flow

Cash received from sales: £50,000

Cash paid for supplies and wages: £30,000

Net operating cash flow: £20,000

Investing Cash Flow

Cash spent on new baking equipment: £10,000

Net investing cash flow: -£10,000

Financing Cash Flow

Cash received from a business loan: £15,000

Owner's withdrawal: £5,000

Net financing cash flow: £10,000

The analysis reveals a positive operating cash flow, which indicates that the business generates enough money from its operations to cover its expenses. The negative investing cash flow reflects the company's investment in new equipment to accommodate growth. Finally, the positive financing cash flow shows the company has received external funding to support its expansion plans.

Why is Cash Flow Analysis Essential?

By generating and analysing cash flow statements, a business can determine its working capital and monitor cash inflow and outflow, facilitating better cash management in the future. A cash flow analysis can provide valuable insights into whether your business has sufficient cash to remain solvent and meet future capital and growth requirements.

Regular cash flow analysis ensures that you are aware of any cash shortages, enabling adjustments to be made. If the analysis indicates a surplus of cash, decisions can be made about whether to invest or save for a future period when cash flow may be lower.

Key Aspects of Cash Flow Analysis

Aim for positive cash flow

A positive cash flow is a good sign of a company's ability to remain solvent and sustainably grow its operations. When operating income exceeds net income, this is an indication of a healthy cash flow.

Be cautious about positive cash flow

Positive cash flow should be analysed further to determine its source. If the primary source of cash is from investing activities and the operating cash flow is negative, this may be an indication that the situation is not sustainable. Borrowing to sustain operating expenses may not be the best decision.

Analyse your negative cash flow

Negative cash flow requires further analysis, as it's not always indicative of a problem. Why is it negative? Is it due to the purchase of new machinery or useful investments that will enable the company to be more profitable in the future? If the operating cash flow is positive and investing negative, the company may be generating substantial profits and using them to fuel future growth.

Calculate your free cash flow

Free cash flow is the amount remaining after paying for operating and capital expenditures. This can be used for investment and growth, making it an essential figure to calculate.

Determine the operating cash flow margin

The operating cash flow margin is calculated as cash from operating activities as a percentage of sales revenue in a given period. A positive margin indicates a company's profitability, efficiency, and future earning potential.

How to Perform a Cash Flow Analysis

To conduct a cash flow analysis, you must first prepare operating, investing, and financing cash flow statements. Typically, the finance team uses the company's accounting software to generate these statements. Alternatively, various free templates are available online.

When preparing a cash flow statement, consider the following line items:

  • Cash received from the sale of goods or services
  • Purchases of inventory or supplies
  • Employee wages and cash bonuses
  • Payments to contractors
  • Utility bills, rent, or lease payments
  • Interest paid on loans and other long-term debt and interest received on loans
  • Fines or cash settlements from lawsuits

In summary, cash flow analysis is an essential tool for managing your business's financial health. By regularly monitoring and evaluating cash flow statements, businesses can make informed decisions, ensure solvency, and plan for future growth. It's crucial to understand the different cash flow types and use this information to create a comprehensive financial strategy that supports your business's goals.

Have you thought about invoice finance as a cash flow finance solution?

Invoice finance allows you to release cash quickly from your unpaid invoices.

As your lender, we can release up to 90% of your invoices within 24 hours. On payment of the invoice from your customers, we will then release the final amount minus any fees and charges. There are different types of invoice financing options available such as factoring (mainly invoice factoring and debt factoring) and invoice discounting to businesses depending on the situation and the level of control they require in collecting unpaid invoices.

We are an invoice financing company who offer a solution whereby payments are collected on your behalf managed by our team of expert credit controllers so you can focus on running your business. Our confidential invoice discounting solution is offered to businesses who want to maintain their own credit control processes, therefore this remains strictly confidential so your customers are unaware of our involvement.

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The benefits of invoice finance companies such as Novuna Business cash flow

  • Boost your cash flow without having to wait up to 120 days for your customers to pay you

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  • Access funds within 24 hours from initial appointment with our revolutionary digital onboarding process

  • Benefit from our in-house credit control processes, allowing you to focus on running your business, instead of chasing clients for payment

  • Six month trial period followed by a rolling contract

Want to understand more Cash Flow Finance terms?

Our Cash Flow Resource Hub has been set up to help SME's with cash flow finance advice, tips and resources to help with their cash flow position.

We explore ways you can begin improving your cash flow situation and start getting your business on track to positive cash flow.

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Cash Flow Analysis Explained (2024)

FAQs

Cash Flow Analysis Explained? ›

A cash flow analysis is the examination of the cash inflows and outflows of a business to determine a company's working capital. It looks at a certain period of time for different activities, including operations, investment, and financing.

How can you interpret a cash flow statement? ›

To interpret your company's cash flow statement, start by looking at the inflows and outflows of cash for each category: operating activities, investing activities, and financing activities. If all three areas show positive cash flow, your business is likely doing well (although there are exceptions).

What is a good ratio for cash flow analysis? ›

Some of the most popular cash flow ratios are:
  • Cash flow margin ratio. Calculated as cash flow from operations divided by sales. ...
  • Cash flow to net income. ...
  • Cash flow coverage ratio. ...
  • Price to cash flow ratio. ...
  • Current liability coverage ratio.

What is the best explanation of cash flow? ›

Cash flow refers to money that goes in and out. Companies with a positive cash flow have more money coming in, while a negative cash flow indicates higher spending. Net cash flow equals the total cash inflows minus the total cash outflows.

What is a cash flow statement for dummies? ›

A cash flow statement is a financial statement that provides aggregate data regarding all cash inflows that a company receives from its ongoing operations and external investment sources. It also includes all cash outflows that pay for business activities and investments during a given period.

How do you analyze cash flow? ›

A cash flow analysis determines a company's working capital—the amount of money available to run business operations and complete transactions. That is calculated as current assets (cash or near-cash assets, like notes receivable) minus current liabilities (liabilities due during the upcoming accounting period).

How to tell if a company has good cash flow? ›

The operating cash flow margin ratio compares cash from operating activities to sales revenue in a particular period. A positive margin shows that a company is able to convert sales to cash and can indicate profitability and earnings quality.

What is a bad cash flow ratio? ›

Interpretation of Operating Cash Flow Ratio

If the ratio is less than 1, the company generated less cash from operations than is needed to pay off its short-term liabilities. This signals short-term problems and a need for more capital.

What is a healthy cash flow percentage? ›

A ratio above 1.0 is considered healthy, indicating it has enough cash to meet short-term obligations, plus some cushion for unexpected expenses and investments in growth.

What is a bad cash ratio? ›

A cash ratio equal to or greater than one generally indicates that a company has enough cash and cash equivalents to entirely pay off all short-term debts. A ratio above one is generally favored. A ratio under 0.5 is considered risky because the entity has twice as much short-term debt compared to cash.

What is cash flow analysis answer in one sentence? ›

Cash Flow Analysis Explained

Cash flow is a measure of how much cash a business brought in or spent in total over a period of time. Cash flow is typically broken down into cash flow from operating activities, investing activities, and financing activities on the statement of cash flows, a common financial statement.

What is the basic understanding of the cash flow statement? ›

A cash flow statement is a financial statement that shows how cash entered and exited a company during an accounting period. Cash coming in and out of a business is referred to as cash flows, and accountants use these statements to record, track, and report these transactions.

Does cash flow positive mean profitable? ›

Cash flow positive vs profitable: Cash flow is the cash a company receives and pays, but profit is the total revenue after disbursing all business expenses. Although being cash flow positive in most situations implies that the company is incurring profits, the two aren't the same.

What is the formula for cash flow? ›

How to Calculate Free Cash Flow. Add your net income and depreciation, then subtract your capital expenditure and change in working capital. Free Cash Flow = Net income + Depreciation/Amortization – Change in Working Capital – Capital Expenditure.

Why is a cash flow analysis important? ›

The benefit of a cash-flow analysis is that it enables a company to assess its profits and liquidity. It allows you to see where the money is coming in and going out, so you can make sure there is enough cash to cover expenses and generate a profit.

What is the difference between a balance sheet and a cash flow statement? ›

A balance sheet is a summary of the financial balances of a company, while a cash flow statement shows how the changes in the balance sheet accounts–and income on the income statement–affect a company's cash position.

How do you interpret operating cash flow? ›

A high number, greater than one, indicates that a company has generated more cash in a period than what is needed to pay off its current liabilities. An operating cash flow ratio of less than one indicates the opposite—the firm has not generated enough cash to cover its current liabilities.

How do you interpret positive cash flow? ›

Having a positive cash flow means that the money coming in is greater than the money going out, allowing businesses to operate smoothly and have more money to cover any unforeseen expenses.

What key interpretations are typically made from the statement of cash flows? ›

Some of the key interpretations to be made from the statement of cash flows include the determination of: whether the relative totals of operating, investing, and financing cash flows were similar to those observed in the prior year. whether the company has generated positive net cash flows from operations.

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