Boosted Posts vs Facebook Ads – Blue Page Social (2024)

FAQs

Boosted Posts vs Facebook Ads – Blue Page Social? ›

While boosted posts do have some targeting options like a Facebook ad does, it doesn't have the objectives, the ad placements and unique audience creation that you can get with a Facebook ad.

If you are attempting to draw new customers in and target people more specifically, then advertising is likely to be more effective for you. Whereas if you simply want to engage with existing customers and improve your brand image then a boosted post will be a better choice.

For example, if you want audience engagement on your Page or to develop your brand awareness, boosting a post is a great way to maximize visibility and grow your audience. To create more advanced ad types and campaigns, use Ads Manager.

A sponsored ad is a different beast. These are created as part of a specific campaign and targeted to a set demographic using elements such as interests and browsing habits. Unlike boosted posts, which only appear in your followers' feeds, sponsored posts can reach new audiences and help increase your follower numbers.

What is a similarity between a boosted post and Facebook ad? Both require budget to be shared with a wider audience". A boosted post and a Facebook ad both require budget to be shared with a wider audience.

One of the primary limitations of Facebook Boosted Posts is the lack of audience segmentation options. The platform only allows businesses to target users based on basic demographics, such as age, gender, and location. This means that franchise owners may not be able to reach their desired audience with precision.

Boosted Posts: The Positives

Rather than hoping your post “goes viral” organically, you're paying to make it happen. Although, you'll have to adjust your definition of viral based on the amount of money you're willing to spend. A boosted post is good for building brand awareness and providing social proof.

Here's the takeaway:

creating ads in Ads Manager gives you everything Boosted posts offers and more (including, in our experience, better results from our ads overall), but requires a more in-depth understanding of the ad platform to accomplish correctly.

Boosted posts are paid ads that you create from existing Instagram posts. When you put money behind your high-performing posts, Meta shows them to more people. Promoting your posts on Instagram can get you more engagement and more followers.

For example ads can be designed to drive more: post engagement/interaction, more site traffic, lead generation, etc. In fact a benefit of Facebook advertising for your business is that you can set up “Ad Objectives” for greater brand awareness, brand consideration, or for just straight conversions!

What is the difference between boost post and promote post? ›

Summary: boosted posts vs promoted posts

The main difference is that boosting a post is quick and simple whereas promoting a post or creating an ad from an existing post takes quite a lot more time and requires knowledge of Ads Manager.

When you boost a post, it will show up in the placements that you selected as an ad.

DARK posts are created and shared with specific audiences so as not to dilute your messaging, or send conflicting messages to the same audience, and therefore they don't show up on your main page. Think of it this way... dark posts are all about targeting, while boosted posts are about increasing visibility.

You have more control over Facebook ads, whereas boosted posts allow Facebook to take control and deliver its best results. Facebook ads drive a better return on investment. Boosted posts help to maximize your existing audience and page engagement.

Boosting a post can help it receive more reactions, shares and comments and can reach new people who are likely to be interested in the Page or business but don't currently follow it. Once you boost your post, it is considered an ad.

A Facebook lead ad is different in that it enables you to get a lead's information without them ever leaving Facebook. The ad includes its own form, called an Instant Form, that can be accessed within the app, straight from your ad.

While spending money on boosting Facebook posts can indeed increase the exposure you get for that one particular post, you'll get a lot less bang for your buck compared to other forms of paid social advertising. In fact, we often tell newsrooms to think of “Boost Post” as the training wheels of paid social.

Is it better to boost a Facebook event or a Facebook post? If your main objective is to generate RSVPs for your event, boosting an event post is worth a test. You will be paying to reach the target audience you select with a post about the event from your page, therefore it is technically the same as boosting a post.

Are Facebook ads really worth the investment? The short answer is yes. “Facebook ads are 100% worth it when done right,” Rambod Yadegar, President of HawkSEM, explains. “Most successful digital marketing strategies include an omnichannel approach with PPC, SEO, and paid social.”