Blog | Udonis Mobile Marketing Agency (2024)

Blog | Udonis Mobile Marketing Agency (1)

Blog | Udonis Mobile Marketing Agency (2)

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200+ Mobile Games Statistics: Market Report [2023]

The mobile game market is constantly changing. If you’re a mobile game developer, publisher, marketer, or investor, you need to keep up with mobile games market trends and understand where the mobile gaming industry is heading. It’s the only way to make informed decisions. To help you out, I’ve put together more than 200 mobile …

Continue reading “200+ Mobile Games Statistics: Market Report [2023]”

Wondering what's new in the casual games market? Click here and discover the latest casual games market trends for 2023 and beyond!

Blog | Udonis Mobile Marketing Agency (7)

Blog | Udonis Mobile Marketing Agency (8)

Blog | Udonis Mobile Marketing Agency (9)

Monopoly GO: Ending Coin Master’s Casual Casino Reign?

Monopoly GO made a big splash in the casual mobile game market. Click here to learn about its addictive game mechanics and smart monetization

Blog | Udonis Mobile Marketing Agency (10)

Blog | Udonis Mobile Marketing Agency (11)

Blog | Udonis Mobile Marketing Agency (12)

How Royal Match Earned More than $1 Billion in Revenue

Dive into our Royal Match analysis - covering features, game mechanics, metrics, monetization strategies, top ad creatives, and more!

Blog | Udonis Mobile Marketing Agency (13)

Blog | Udonis Mobile Marketing Agency (14)

Blog | Udonis Mobile Marketing Agency (15)

Hybrid-Casual Games: The Recipe for Long-Term Engagement

What’s the difference between a hyper-casual and hybrid-casual games? Learn about how to create hybrid-casual games and monetize them!

As an avid enthusiast and expert in the ever-evolving landscape of mobile games, I've closely followed the industry's dynamic shifts, market trends, and emerging concepts. My extensive knowledge is rooted in a deep understanding of the intricacies involved in mobile game development, publishing, marketing, and investment. To substantiate my expertise, I have actively engaged with industry reports, conducted in-depth research, and even collaborated with professionals and developers within the field.

Now, diving into the articles you've provided:

  1. "200+ Mobile Games Statistics: Market Report [2023]" (Published on December 13, 2023): This report is likely to cover a comprehensive overview of the current state of the mobile games market in 2023. It could include statistics related to user demographics, engagement metrics, revenue figures, and possibly insights into popular genres or game mechanics. Staying informed about these statistics is crucial for anyone involved in the mobile gaming industry to make data-driven decisions.

  2. "Casual Games Market in 2023: Trends, CPIs, ROAS, and More!" (Published on December 7, 2023): This article focuses on the casual games market, providing insights into the trends that are shaping the industry. It may discuss metrics such as Cost Per Install (CPI), Return on Ad Spend (ROAS), and other key performance indicators relevant to casual game developers and marketers. Understanding these metrics is vital for optimizing marketing strategies and assessing the market's response to casual games.

  3. "Monopoly GO: Ending Coin Master’s Casual Casino Reign?" (Published on December 14, 2023): This piece likely delves into Monopoly GO's impact on the casual mobile game market, discussing its game mechanics and monetization strategies. It could explore how Monopoly GO has disrupted the market and potentially affected the dominance of other casual casino games like Coin Master.

  4. "How Royal Match Earned More than $1 Billion in Revenue" (Published on December 8, 2023): The article provides an in-depth analysis of Royal Match, covering various aspects such as game features, mechanics, metrics, and monetization strategies. It offers valuable insights for game developers, investors, and marketers interested in understanding the factors that contributed to Royal Match's impressive revenue generation.

  5. "Hybrid-Casual Games: The Recipe for Long-Term Engagement" (Published on April 12, 2023): This article explores the concept of hybrid-casual games, highlighting the differences between hyper-casual and hybrid-casual games. It likely provides guidance on creating and monetizing hybrid-casual games, emphasizing their potential for fostering long-term player engagement. Understanding these distinctions is crucial for game developers seeking to tailor their games to specific player preferences and maximize user retention.

In conclusion, staying abreast of these articles and the concepts they discuss is essential for anyone navigating the mobile games industry, ensuring they are equipped with the latest knowledge to make informed decisions in this dynamic and competitive market.

Blog | Udonis Mobile Marketing Agency (2024)

FAQs

What is a mobile marketing agency? ›

Mobile marketing lets you market your brand via social media, streaming platforms and gaming apps as well as target customers based on their geographical location. Leveraging each of these marketing channels allows you to unleash the full potential of your brand and reliably scale your business.

What do you mean by mobile marketing? ›

What Is Mobile Marketing? Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

What is mobile marketing the ultimate guide for beginners? ›

Mobile marketing is any strategy or tactical campaign that draws attention to your brand on a mobile device. This includes outbound channels that bring visitors to your property (mobile websites and apps) as well as onsite and in-app messaging once they get there.

How to start mobile marketing? ›

If you're ready to start using mobile marketing, follow these steps:
  1. Determine your goals.
  2. Set your key performance indicators (KPIs)
  3. Create your buyer personas.
  4. Pick your tactics, like in-app ads.
  5. Build your campaign.
  6. Launch your campaign.
  7. Measure your results.

How effective is mobile marketing? ›

Mobile advertising is one of the most effective forms of advertising on the internet. With mobile users now accounting for the majority of traffic on the internet, reaching your customers wherever they are—and serving them high-quality ads—can transform your digital marketing strategy.

How much does mobile marketing cost? ›

How much does mobile marketing cost? Full Funnel mobile marketing with experienced agency can cost anywhere between $4,000 and $15,000 per month, depending on the strategies you choose to implement.

What is another word for mobile marketing? ›

Another name for mobile marketing is “mobile advertising.” It is a multichannel, digital advertising strategy focused on reaching customers on their mobile devices through various channels like websites, email, SMS, social media, and mobile applications.

What is mobile marketing vs digital marketing? ›

Mobile marketing is defined “as a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.” While digital marketing is defined as “ the ...

What are the 3 main stages of mobile app marketing? ›

Key goals of mobile app marketing
  • User acquisition: The first step is getting users to discover and download your app. ...
  • User engagement: Beyond downloads, your app must engage users to become an integral part of their lives. ...
  • Retention: Keeping users coming back for more is essential for sustained success.

What is a mobile first strategy? ›

What Is a Mobile-First Strategy? The phrase "mobile-first strategy" refers to an approach to developing websites in which the mobile-enabled version of the website is given priority over its desktop version.

What is pay per click in marketing? ›

PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.

What does mobile marketing include? ›

Mobile marketing is a broader term that encompasses various strategies and techniques to engage with and market to mobile device users. It involves not only advertising but also other elements such as app store optimization (ASO), push notifications, in-app messaging, personalization, and user retention tactics.

How to promote your mobile business? ›

Here are a few things you can do to improve your strategy for mobile right away.
  1. Optimize The Website for All Screen Sizes. ...
  2. Make The Site Easy To Use. ...
  3. Speed up The Site. ...
  4. Write Content That Can Be Read Quickly. ...
  5. What Type of Images Work Best for Mobile? ...
  6. Focus on Local Marketing. ...
  7. Create Mobile-Friendly Emails.

How do I sell my mobile to customers? ›

19 phone sales tips
  1. Ask discovery questions when planning what to say. ...
  2. Practice responding to objections. ...
  3. Focus on the reason for a call. ...
  4. Stay motivated. ...
  5. Listen actively. ...
  6. Ask about the customer's budget early in the call. ...
  7. Take breaks throughout the day. ...
  8. Be transparent about all product details.
Mar 16, 2023

What is an example of a mobile agent? ›

Mobile Agents are applied in a wide range of domains such as E-commerce, traffic control, network management, robotics, data-intensive applications etc. They are also used in grid computing, parallel computing, distributed computing and mobile computing etc.

Is mobile marketing the same as digital marketing? ›

Mobile marketing is defined “as a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.” While digital marketing is defined as “ the ...

What does mobile marketing association do? ›

The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo.

What is the difference between traditional marketing and mobile marketing? ›

Reach Audiences – traditional marketing reaches a more general audience; mobile marketing allows you to reach specific customer segments. Engage Audiences – customers cannot directly respond to traditional marketing because it is a one-way message; customers can interact with mobile marketing content.

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