Case Details: | Price: | ||
Case Code | : | OPER065 | For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 +Shipping & Handling Charges extra ThemesSupply Chain Management |
Case Length | : | 19 Pages | |
Period | : | 1998-2006 | |
Organization | : | Benetton SpA | |
Pub Date | : | 2008 | |
Teaching Note | : | Not Available | |
Countries | : | Italy | |
Industry | : | Apparel Retailing |
Abstract:
In this system, production was carried out in Asian and European countries, depending on the time required to market the product. The dual supply chain focused both on pull as well as push based demand. After implementing the new supply chain system, Benetton was able to launch five collections in each season, with some of the collections incorporating the latest trends. The case explains the postponement strategy of Benetton, the supply chain problems it faced in the late 1990s and the Dual Supply Chain system.
Issues:
» Analyze the supply chain operations of Benetton.
» Understand the postponement strategy of Benetton.
» Study the production and distribution process followed by Benetton.
» Critically evaluate the 'Dual Supply Chain' of Benetton.
Contents:
Page No. | |
Benetton Moves to Fast Fashion | 1 |
Background Note | 2 |
The Operations | 3 |
The Postponement Strategy | 7 |
The Problems | 8 |
The Dual Supply Chain | 10 |
The Results | 11 |
Exhibits | 13 |
Keywords:
Benetton SpA, Supply Chain Management, Dual Supply Chain, Fast Fashion, Vertically Integrated Model, Production, Distribution Center, Retailing, Postponement Strategy, Retail Management, Delocalization, Sorting System, Product Delivery
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