The potential advantages of joining an e-marketplace will vary between industries and businesses, and between buyers and sellers. Some of the potential benefits are summarised below.
See Also
About Amazon Marketplace | Adobe CommerceOnline marketplaceDifferent Types of Online Marketplaces and MonetizationWhat is Private electronic marketGeneral business benefits
The general benefits to businesses using e-marketing include:
- greater opportunities for suppliers and buyers to establish new trading partnerships, either within their supply chain or across supply chains
- greater transparency in the purchasing process since availability, prices and stock levels are all accessible in an open environment
- trading can operate on a round-the-clock basis removing international time constraints
Benefits for the buyer
Buyers using e-marketplaces can benefit from:
- updated information on price and availability to secure the best deal
- the convenience of comparing prices and products using a single source rather than spending time contacting individual suppliers
- knowing that they can trust the suppliers they are dealing with as all users are members
Benefits for the seller
Sellers using e-marketplaces can benefit from:
- regular requests for quotations from both new and current customers
- having an extra sales channel to market and sell products
- the opportunity to sell overseas through international marketplaces
- reduced marketing costs compared to other sales channels
