Bringing brighter living within everyone's reach.
That’s more like it.
With around 155,000 colleagues helping over 18 million customers per weekwith their groceries, healthcare and more – it’s safe to say we’ve got everything here.
We’re a big player in the supermarket world. Our network is made up of over 1,000 stores across the UK, from superstores to petrol stations, as well as depots – and brand new Express stores. Not to mention our online services.
Millions of people rely on Asda every week, across the country. And for every one of those customers, we’ve got a team of colleagues working together on the shop floors and behind the scenes. So our customers can stock up on their favourites, as well as get the care they need, when they need it most.
So when it comes to everything, we’ve got it. And more.
Our Purpose
At Asda our purpose is to bring brighter living within everyone’s reach.
It’s a big statement with a simple meaning – that we understand the opportunity we have to have a positive impact on the lives of the customers and communities we serve – and it’s a job we take seriously, every day.
Our vision for Asda is to build a retailer that retains the best of its British heritage in doing the right thing for its customers, colleagues and communities – whilst also creating a new, exciting spirit of entrepreneurialism that embraces the new and anticipates the evolving needs of customers. Whether it's in our offer to customers, our talent or our ways of working with suppliers – we offer the best choice of great quality products at outstanding prices.
We put our customers at the heart of what we do, because we believe that everyone deserves to enjoy the good stuff in life, whatever their budget.
That belief is underpinned by the fact that we love what we sell. We know that if we match fabulous products with an understanding of customer needs, we can create an experience that means they choose us again and again.
The People's Champion
We are the ultimate democratiser, daring to try to be ‘value innovators’, working relentlessly to make quality and style easily accessible wherever and whenever our customers choose. And we know that having time back in your day is as important as having pounds back in your pocket – which is why we work to save customers both.
As the People’s Champion, we don’t wait to make good stuff happen. Our optimism is rooted in an understanding of the day-to-day pressures we all face – so if we see an opportunity to lighten the load, we’ll crack on and find a way to do it.
And we are powered by our people. From our colleagues in Logistics, to those in retail, our amazing community champions and all those in our Home Offices we are all colleagues together, one team.
Superstores
From food and homeware to clothing and more, our Superstoresare our largest stores offering the widest range of products and services – including travel money bureaus, photo printing, and dry cleaners. And even lots of exciting branded partnerships.
Supermarkets
Making up the majority of our store network, our supermarkets offer a huge range of services – from fresh food and non-food offers, to Pharmacy, Opticians and George. So our local communities can get everything they need, when they need it. And through Click &Collect.
Asda Express stores
You can also find some supermarkets in a smaller size, but packed with convenience – focusing on food, with some essential non-food items.
Asda Living
Asda Living offers everything non-food, from George Home, Fashion and general merchandise.
Petrol filling stations
Our Petrol Filling Stations offer both pay-at-pump and pay-at-kiosk, as well as everything our customers might need when they’re on the move (whether that’s milk for the essential cup of tea or some essential snacks for a long drive).
George
Since 1989, our George stores have offered fashionable clothes at fashionable prices – and now it’s one of the fastest growing fashion businesses, serving over 800,000 customers a week.
George Home & Lifestyle
We launched George Home in 2014 grounded in the same pillars that George is loved for, quality, style and value – now for homeware and lifestyle, as well as fashion.
Asda Online
Since 2011, our customers have been able to get their food shopping done without having to set foot in the store – as one of our colleagues pops it in their car for them! Our Click & Collect services have grown to over 15 million orders a year, and 30% of all Click & Collect orders we get are same day collections.
The Asda App
On the Asda mobile app, our customers get the full shopping experience. Since 2014, they’ve been able to use a shopping list feature and build their shopping list at home – helping them budget, as well as not forget anything when they head into the store and tick them off as they shop.
On Android, we even have an integrated recipes experience, which lets customers browse our catalogue of recipes and instantly add them to their online basket or shopping list – with just the tap of a finger!
Logistics Services
A hub of activity for our business, our distribution operations span 43 operations nationwide – including 20 food depots, 3 clothing centres, 2 ambient GM hubs, 2 import centres, 2 National Sortation centres, 5 dot.com fulfilment centres and 9 ASCs (Asda Service Centres).
We’ve got more than 12,500 colleagues working across our distribution function processing a huge volume of our products – helping us deliver to all our shops, as well as to customers’ homes and to store for Click & Collect.
And as our transportation has grown with us, we’ve increased our biogas HGV fleet to 342 and invested in 6 biogas stations since 2021 – giving us the biggest biogas-powered HGV fleet in the UK. And we've set our sights on operating almost a thousand biogas trucks and investing in 10 more biogas stations by 2024.
Asda ToYou
The UK’s first end-to-end parcel solution, Asda ToYou uses minute-by-minute tracking to help our customers return or collect purchases from third party online retailers, at more than 600 of our stores. As well as collect and send parcels from Asda forecourts and collection points across the country.
Asda ToYou now serves millions of customers, moving over 19 million parcels in a year – offering our customers a choice of more than 140 third party partners to order, pick up and return through their local Asda store. And they can now use a fully automated tower to collect and return parcels through QR code technology.
IPL
Launched in 2004, International Procurement & Logistics (IPL) became part of the Asda family in 2009. And as a supply chain partner, they’re all about improving our customers’ shopping experience – driving great value, quality, and product availability.
With a network of suppliers and farmers across the world, they procure everything – from citrus fruits in South Africa, Chardonnay in Australia, flowers in Kenya, to strawberries here in Great Britain.
So whether it’s fruit and veg, houseplants and flowers, dried fruit and nuts, or wine and cooked meats and bacon, our customers can get everything they need – at an affordable price.
Asda Rewards
Launched nationwide in summer 2022, Asda Rewards provides customers with the chance to earn money into their Cashpots which they can then use when they buy groceries either in store or via Asda.com. More than seven million customers have used the Rewards app since launch and have earned over £300m in their Cashpots. Customers can earn into their Cashpots by buying 'star products' or by completing customer-specific missions, in addition regular bonuses are available through gamification mechanics such as Spin and Win and by linking Asda Rewards to other Asda products and services such as the Asda Money credit card.
What makes me feel proud is seeing my team deliver a great job and seeing them feel confident in what they do. And in turn, that delivers a great shopping experience for our customers.
Fiona,
George Section Manager
