Apps 100: The Fastest-Growing Mobile Apps in the US (2024)

Business

Fastest-Growing Business Apps:

• Etsy Seller 451.2% growth
• Paycor Mobile 141.7% growth
• clickworker 100.6% growth
• Spark Driver 88.8% growth
• WhenToWork 81.3% growth

The fastest-growing Business apps show US consumers searched for a side hustle in 2023. Many apps in the top 10 allow flexible ways to earn additional money. For the creative folk, Etsy Seller and Shopify give users seamless shop management. And for those with a little spare time, Spark Driver helps them earn by delivering Walmart orders at any time or place that suits them. Most other apps are on-the-go HR management, allowing employees to check their schedules and remain productive wherever they are.

Education

Fastest-Growing Education Apps:

• Plantum 106.1% growth
• Headway 103.7% growth
• Seesaw 85.3% growth
• Babbel 72.9% growth
• ClassLink LaunchPad 64.2% growth

The fastest-growing Education apps are a mixture of those used in academia and those for personal education purposes. The #1 app in this category, Plantum, allows users to snap a picture of a plant and then tells them what type of species it is, along with additional information such as how to care for it. Mimo, the coding education tool, rounds off the top 10, emphasizing how important coding has become as consumers look to upskill and make their jobs easier. Babbel earned the 4th spot as learning languages becomes gamified.

Food & Drinks

Fastest-Growing Food & Drinks Apps:

• Food Lion To Go 143.5% growth
• Factor_ 135.6% growth
• Smith's 95.9% growth
• Dairy Queen® 93.3% growth
• Wingstop 71.2% growth

Fast food retailers offering rewards and offers to returning customers delivered exceptional growth - Dairy Queen, QDOBA, and Hardee’s. The top spot, however, belongs to Food Lion to Go, a grocery delivery and pick-up service. Meal planning resonated with US consumers in 2023. Factor, providing nutritionally balanced chef-prepped meals, increased their MAU by 136%, while recipe services, Tasty and eMeals, also landed on the top. With Too Good To Go, consumers can combine savings with eco-friendly behaviors; the app allows customers to buy restaurants' leftovers at a fraction of the original price.

Health & Fitness

Fastest-Growing Health & Fitness Apps:

• Hims 2175.1% growth
• BetterMe 328.1% growth
• Renpho Health 263.5% growth
• ShutEye® 243.4% growth
• Welltory 150.1% growth

The fastest-growing Health & Fitness apps include those intended to improve physical health (BetterMe, Renpho Health, Welltory, MyNetDiary, WHOOP, ClassPass) and those improving mental wellbeing (ShutEye, Balance). Men's health continues to transcend stigma as Hims grew over 2175% YoY. Hims offers treatments for sensitive male issues such as hair loss and ED and provides male skincare products.

Home & Real Estate

Fastest-Growing Home & Real Estate Apps:

• Wansview Cloud 55.3% growth
• Tuya Smart 54.2% growth
• SmartHQ 43.4% growth
• Planta 36.2% growth
• eufy Security 27.3% growth

Smart security systems continue to become more prominent, as shown in the fastest-growing Home app of 2023, Wansview Cloud, and the fifth-place winner, eufy Security. Smart apps are not limited to home security. Both GE’s Cync and SmartHQ made the list. These apps allow users to control multiple smart devices from one app. Apartment List grew by 25% as US consumers looked for new places to live, and rent payment app RentCafe grew by over 22%.

Personal Finance

Fastest-Growing Personal Finance Apps:

• Fidelity Bloom® 748.4% growth
• Taptap Send 445.5% growth
• Bright 272.2% growth
• Spruce 248.6% growth
• Bilt Rewards 186.1%

The fastest-growing Personal Finance apps portray a consumer who wants to get the most out of their purchases; those offering cashback and rewards were high on the list. Winners, Fidelity Bloom, Bilt Rewards, and Upgrade operate different business models, from providing credit cards to rewarding rent payments. Bright also makes the list with a smart AI-driven solution that helps consumers reduce debt and increase savings through personalized payment plans - an innovative example of the new age of AI accessibility. Lastly, Flex offers a Buy Now, Pay Later solution for cash-strapped consumers struggling with rent payments.

Photography

Fastest-Growing Photography Apps:

• Lisa AI 1064.1% growth
• Fotor 288.9% growth
• PhotoApp 272.4% growth
• EPIK 145.8% growth
• PhotoRoom 65.3% growth

AI is the buzzword in this category, with the top five apps allowing consumers to create AI art or edit photos using AI. The fastest-growing app, LisaAI, enables users to create ‘hand-drawn’ versions of images or entirely new pieces of AI art using a few words as a prompt. While this is a new trend, two other winning apps are more retro and offer users the ability to make vintage digital photos and videos. Huji Cam alters video to make them appear as though they were shot on film, while Timestamp Camera adds dates and times to shots as was previously done on both film and digital cameras.

Shopping

Fastest-Growing Shopping Apps:

• Temu 4172.9% growth
• Back Market 177.0% growth
• Cupshe 173.4%
• Blidz 170.3%
• CIDER 158.0% growth

The retailer of the year, Temu, earned the top spot in the shopping category; their Super Bowl ads ignited the interest of US consumers, continuing throughout the year. Social shopping apps performed well — both Blidz and Flip.shop operate businesses that give users the ability to save money through the promotion of products and genuine user reviews. Whatnot, a social commerce platform based on communities, also saw impressive growth. Second-hand shopping gained popularity, especially for big-ticket purchases, with luxury platform Vestiaire Collective and refurbished tech goods site Backmarket grabbing a spot in the top 10.

Streaming & Media

Fastest-Growing Streaming & Media Apps:

• The Chosen 1013.6% growth
• WFSB 275.6% growth
• Microsoft Start 218.5% growth
• ViX 130.4% growth
• Zeus 105.3% growth

The top spot in this category is held by The Chosen, a streaming app specifically designed for the Biblical series with the same name. This app is one of many niche programming apps to make the list, along with ViX, which broadcasts Spanish content, and Zeus, which provides exclusive reality TV. Although there is room for growth in this category among the big players, new entrants must offer something unique to make progress.

Travel & Tourism

Fastest-Growing Travel & Tourism Apps:

• Airalo 368.5% growth
• easyJet 153.9% growth
• Super.com 115.5% growth
• Priority Pass™ 50.6% growth
• Universal Hollywood™ 50.4% growth

US consumers' desire to save money on long-distance travel was top of mind in 2023. The fastest-growing app is Airalo, which allows users to save on data roaming fees abroad. Budget airline easyJet also secured a spot in the top 10 - despite not operating any flights directly out of the US - along with price comparison service Super.com and the "price-hack" platform Skiplagged, which helps customers find cheaper flights by leaving the aircraft during layovers. For vacations closer to home, Universal and Seaworld theme parks proved popular destinations, rounding off the top 10.

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