America’s 10 Largest Home Builders - AtlasRTX (2024)

1. D.R. Horton

With nearly 80,000 closings in 2021 bringing in more than $27 billion in revenue, D.R. Horton is the largest home builder in the US for the 20th year running. It’s quite literally the behemoth in the homebuilding industry, with local affiliates in service areas around the U.S.

Maybe the best part of how D.R. Horton presents itself is its simple and compelling content. Even at first glance, you’ll find a website high on information but packaged in a way that makes it easy to digest. Especially once you begin interacting with its local affiliates, engagement opportunities like its digital assistant always maintain their personalized touch.

See One Strategy DR Horton Uses to Be The #1 Largest Builder in America

2. Lennar Corp.

Lennar closed on an impressive 59,000 homes in 2021, bringing in more than $25 billion in revenue. Founded in 1954, the business has consistently grown to knock on the door of the top spot of America’s largest home builders in 2022.

Lennar’s website shines through interactivity. Various web quizzes help users quickly find new home options, pre-qualify for loans, or get offers for their current home. Most homebuyer resources are also structured around these quizzes, formatted more as quick answers than comprehensive guides. Users can contact the company via email, phone, or live chat during business hours.

3. PulteGroup

Coming in on the last podium spot is PulteGroup, the parent company of the Pulte Homes brand. Nearly 29,000 closings in 2021 led to more than $13 billion in gross revenue, placing it firmly within the top three of America’s largest home builders.

Pulte’s website focuses largely on selling itself, with a clear search and region-based listing feature to make things easy. Web content focuses on brand benefits rather than helpful guides, which are hidden under the helpful tools section of the website. An instant contact form pops up upon the first visit to make getting in touch easier.

4. NVR

You might know NVR more by its three customer-facing homebuilding brands: Ryan Homes, NVHomes, and Heartland Homes. Combined, these three brands brought in $8.7 billion in gross revenue from more than 21,000 closings in 2021, good for fourth on this list.

The NVR website is relatively basic, largely designed to distinguish the three sub-brands and redirect users to one of them. On those pages, things get more interesting. Each of the pages is designed for transparency and interactivity, with a customized AI-enabled digital assistant living at the bottom of each page. Interactive quizzes help you build your dream home in theory, then see your real-life options.

5. Taylor Morrison

Taylor Morrison clocks in at more than 13,000 closings in 2021, which led to $7.2 billion in revenue during the same year. In addition to its core homebuilding business, the organization is home to brands ranging from gated apartment communities to resorts, mortgage funding, and title services.

On Taylor Morrison’s website, users can quickly search for homes and learn more about the brand’s services areas in Southern and Western U.S. states. The sub-brands add another helpful dimension: they make the homebuying experience seem more turnkey, with the website providing help from first contact to mortgage funding and all the way through to title services.

Learn How Taylor Morrison Remains One of America’s Largest Home Builders

6. KB Home

With a $5.7 billion gross revenue based on more than 13,000 closings in 2021, KB Home is on the rise among America’s biggest home builders. The company has sold more than 600,000 homes in 45 markets in its history, with customization throughout the buying experience at the heart of its brand.

That customization shines through on its website as well. Customers get a personalized home finding with browsing options and custom alternatives. Interactive tools like a design studio and AtlasRTX-powered digital assistant that grows and becomes smarter alongside the user make for a truly personalized experience at every step of the homebuying journey.

7. Meritage Homes Corp.

Meritage celebrated a milestone in 2021, breaking the $5 billion gross revenue barrier for the first time thanks to 12,800 closings. The company is a relative newcomer among some of the other behemoths in the industry. It has embraced this newness with a stronger focus on a multi-channel digital experience and future-facing, energy-efficient homes.

The website strikes a delicate balance between promotion, helpfulness, and social proof. Its brand emphasis on how the right new home can improve the buyer’s life is clear from the onset, as are Meritage’s attempts to engage users–from a modern live chat and digital assistant to an email subscription for content updates, streamlined contact form, and more.

8. Clayton Properties Group

The best way to describe Clayton Properties Group might be as the home builder equivalent of a holding company. It’s a gathering pool of nine individual builders, combining for nearly 11,000 closings and $3.7 billion in 2021 revenue to take their rightful place in the pantheon of America’s biggest home builders.

The core Clayton website is intentionally simplistic, aiming to redirect audiences toward the various individual brands. Within those sub-brands, the user experience begins to vary, from the contact opportunities to the content available. Still, it’s a good example of how an overarching brand can redirect users into individual buckets for a more customized experience.

9. Century Communities

2021 was a year of massive success for Century Communities, which saw over 10,000 closings and $4.2 billion gross annual revenue that year. Century prides itself on going above and beyond, involving itself in everything connected to homebuilding, from buying and developing the land to construction, marketing, and selling the home.

Beyond a relatively basic resource light on homebuyer guides, Century Communities shines as soon as users have a question. Contact is quick and easy via phone, email, and even SMS texting. An always-on live chat and digital assistant help common questions receive instant answers.

10. LGI Homes

LGI might be the last name on this list, but more than 10,000 closed homes leading to $3 billion in 2021 gross revenue is nothing to sneeze at–especially for a company that has only existed since 2003. The organization serves its core markets in Arizona, Texas, New Mexico, Georgia, North Carolina, and Florida with affordable homes and a simple buying process.

The website epitomizes that simple process. A single contact form, linked prominently from the website’s header bar, allows users to ask questions. More than a comprehensive information piece, the website acts as a simple, engaging front door to the business designed to showcase core value propositions and reasons for buying homes on the market or custom construction.

Final Thoughts on America’s Largest Home Builders

The largest home builders in America close thousands of contracts and billions in revenue every year.

But they also hold valuable lessons for every other home builder regarding advertising their services, building their brands, and engaging with prospective homebuyers online.

It’s the perfect opportunity to see what some of America’s most successful home builders are doing and implement some of those lessons.

In other words, if you’re looking to level up your homebuilding business, there’s no better place to start than these corporations.

From digital strategies to AI-enabled digital assistants, check out the above examples to learn valuable lessons about being able to grow and expand your own business over time.

Access more great resources for home builders on our blog.

Learn More About AI For Home Builders