Key stat: Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.
Beyond the chart:
- Despite its ecommerce dominance, Amazon will make up just 6.6% of US retail sales, per our forecast. Amazon’s retail share will grow to 7.0% in 2025 as more spending goes to ecommerce.
- Over the next two years, Amazon’s market share will increase in 8 out of 10 product categories, per our forecast. Those two remaining categories are home improvement (due to established home-improvement retailers) and auto (due to Tesla and Carvana).
- Among major US retailers, only Walmart is growing its ecommerce sales faster than Amazon at 13.6% compared with Amazon’s 10.5%. Walmart has Amazon outpaced in digital grocery specifically, which could pose an increasing threat to Amazon as the category matures.
Use this chart:
- Demonstrate Amazon’s ecommerce dominance.
- Emphasize the power of selling and advertising on Amazon.
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