5-star and 4-star ratings are considered "positive" feedback on Amazon. 1-star and 2-star ratings are "negative" feedback on Amazon. 3-star ratings, commonly referred to as "neutral" feedback, can have a net negative impact on your seller reputation. Dividing positive feedback by total feedback earned during a certain time tells you your Amazon feedback score. For example, if you earn 1,000 feedbacks and 900 are positive, your feedback score equals 90%. Amazon tracks your 30-day, 90-day, 365-day, and lifetime feedback scores and publishes them on your seller profile page. Your seller storefront page also provides a breakdown of your orders that resulted in neutral or negative feedback. Your seller profile page is publicly visible to anyone - including buyers. Carina McLeodPositive vs. Negative Feedback
To earn more positive feedback, sellers must respond quickly to any negative or neutral feedback and make quick improvements where possible to enhance the customer experience. The seller must put the customer first and show their customers that they appreciate them for their loyalty and feedback.
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