Airbnb Delivers First Full Year of Profits (2024)

Skift Take

Today’s edition of Skift’s daily podcast looks at Airbnb's first full year of profits, Marriott's stellar quarter, and generative AI's promise for travel.

Rashaad Jorden

Airbnb Delivers First Full Year of Profits (1)Summarize this story

  • What are the future expectations for Marriott's performance in 2023 as discussed in the article?
  • How did Marriott perform in terms of revenue and daily room rates in the fourth quarter of 2022?
  • How is generative AI expected to impact the travel industry, according to the article?
Airbnb Delivers First Full Year of Profits (2)

Key Points

  • Airbnb recorded its first profitable year in 2022, with a net income of $1.9 billion.
  • Generative AI is poised to transform travel booking, with companies like Hopper exploring its potential.
  • Marriott saw a significant increase in luxury and group bookings, leading to record daily room rates.

Summary

Airbnb achieved its first profitable year in 2022, generating a net income of $1.9 billion, attributed to revenue growth and cost discipline. Generative AI is emerging as a transformative technology in the travel industry, with companies like Hopper exploring its potential to enhance customer interactions and create personalized itineraries. Marriott experienced a surge in luxury and group bookings, resulting in record daily room rates and strong financial performance in the fourth quarter of 2022.

Airbnb Delivers First Full Year of Profits (3)

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Episode Notes

Airbnb has an answer for all those skeptics who claimed for years that it was a typical Silicon Valley unicorn with a penchant for growth at the expense of black ink — the short-term rental giant in 2022 recorded its first profitable year, writes Executive Editor Dennis Schaal.

Airbnb said Tuesday that it had its most profitable fourth quarter ever at $319 million. That was part of the company’s first profitable full year as it generated $1.9 billion of net income. That compared to a net loss of $352 million for full-year 2021.

The company attributed its fourth quarter profit mark to revenue growth and cost discipline. Fourth quarter revenue grew 24 percent year over year to $1.9 billion. Full-year 2022 revenue climbed 40 percent to $8.4 billion.

Next, travel companies should be considering their role in a world powered by generative AI and how to get there, writes Travel Technology Reporter Justin Dawes. Generative artificial intelligence, a technology that includes the creation of images, audio and video to facilitate bookings, has received lots of attention in the past weeks.

Dawes cites Hopper as one online travel agency eager to capitalize on the opportunities generative AI could provide them. Hopper Chief Data Scientist Patrick Surry said it could impact how the company interacts with consumers, including helping improve responses to frequent customer service requests. Surry added that Hopper could envision using generative AI to create personalized itineraries for travelers. Skift examined the rise of generative AI in travel marketing in a 2023 Megatrend.

Dawes writes that companies using generative AI believe it will help them better utilize data they’ve collected throughout the years. But Expedia Group Chief Technology Officer Rathi Murthy acknowledged that travel brands looking to use generative AI need to make significant tech upgrades, noting the industry typically runs on old technology.

Finally, Marriott rode a surge in luxury and group bookings to a company record for fourth-quarter daily room rates, reports Senior Hospitality Editor Sean O’Neill.

O’Neill writes Marriott saw its average daily rates worldwide in the fourth quarter rise 13 percent from 2019 levels. CEO Anthony Capauno described his company’s 2022 as terrific during its fourth quarter earnings call on Tuesday. He added he’s bullish on a strong 2023, citing a major boost Marriott expects from China recently easing travel restrictions.

Marriott generated $673 million in net income during the fourth quarter. The company also saw its worldwide revenue per available room, an important industry metric, jump 7 percent in December 2022 from pre-Covid levels.

Airbnb Delivers First Full Year of Profits (4)

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Airbnb Delivers First Full Year of Profits (5)

Rashaad Jorden, Skift

February 15th, 2023 at 5:50 AM EST

Tags: airbnb, artificial intelligence, marriott, skift podcast

Airbnb Delivers First Full Year of Profits (2024)

FAQs

How much did Airbnb make in its first year? ›

In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company's revenue was flatlined at $200 per week. Split between three young founders living in San Francisco, this meant near indefinite losses on zero growth.

How long does it take for Airbnb to be profitable? ›

It's highly unlikely that you will see a return in revenue instantly on your Airbnb listing. In order to see results, you will have to consistently work hard and refine your management strategies where they might need tweaking. On average, it can take between 1 to 3 years for a business to become profitable.

Has Airbnb ever made a profit? ›

Airbnb generated revenue of $8.4 billion and earned net income of $1.9 billion. That's a profit margin of nearly 23% -- among the highest on the stock market. And there's a simple explanation for the company's quick and dramatic rise to profitability.

How much does the average Airbnb owner make per year? ›

Average Annual Host Revenue By State (United States):2021/2020
STATEAVERAGE ANNUAL HOST EARNINGS 2021AVERAGE ANNUAL HOST EARNINGS 2020
Tennessee$67,510$32,385
Arizona$60,448$25,782
Colorado$58,108$33,316
California$54,461$33,718
6 more rows

Is Airbnb profitable anymore? ›

In short: absolutely. Looking forward, the vacation rental industry is predicted to grow even more in the upcoming years.

Who is Airbnb's biggest competitor? ›

Let's take a look at some of the biggest alternatives to Airbnb to be reckoned with.
  • Vrbo. ...
  • Booking.com. ...
  • Expedia. ...
  • TripAdvisor. ...
  • Plum Guide. ...
  • Homes & Villas by Marriott. ...
  • FlipKey. ...
  • 9flats.

What is the 90 day rule on Airbnb? ›

Airbnb doesn't allow properties to be rented out for more than 90 nights per year. If your limit for bookings is reached, Airbnb will automatically close your property until the end of the calendar year. In addition to 90 consecutive days, the 90-day limit also applies to 90 days spread throughout the year.

Is it hard owning an Airbnb? ›

Starting an Airbnb business requires time, effort and investment just like other business ventures. Before becoming an Airbnb host, you'll want to understand the rules and tax implications, thoughtfully design your space and research listings in your area to make sure your pricing is competitive.

Is Airbnb still profitable in 2024? ›

Airbnb as a platform is doing well. According to the letter to the shareholder in 2024 Q1 – There are 11% more listings in Airbnb in 2024 compared to 2023. Still, their gross booking value (GBV) has increased 12% year over year (2023 vs 2024).

Is Airbnb losing popularity? ›

While it's unlikely that AirBnB and other short-term rental apps will disappear completely, it is starting to seem like the bubble has burst, and they no longer offer the same appeal as they once did. Even AirBnB seems to acknowledge that the longevity of short-term rentals may be limited.

Is it worth it to run an Airbnb? ›

The profitability of Airbnb rentals depends on various factors such as location, property type, market demand, pricing strategy, and operating costs. In some areas and circ*mstances, Airbnb rentals can be profitable, while in others, they may not be as lucrative.

Are people still making money with Airbnb? ›

Lots of people make money on Airbnb. But lots of others don't, too. In fact, there are way more hosts barely making ends meet on short-term rentals.

What type of Airbnb is most profitable? ›

For Airbnb hosts looking to make a living on the hospitality platform, full apartment rentals are the way to go. Rates for full apartments are significantly higher than those for single rooms and income after expenses ranged from $15,000 to $31,000 in our analysis.

How many Airbnbs do you need to make a living? ›

To become a full-time Airbnb entrepreneur, you'll almost certainly need to grow beyond offering just one property for rent. It may take three or even 10 rentals, depending on how often you can rent out your properties and for how much, to become financially secure. Growing your property portfolio is not easy.

Can you make a living owning Airbnb? ›

Though making money through Airbnb as an Airbnb host takes quite some time and effort, many people are joining the sharing economy, which includes Airbnb rentals. Managing multiple rentals is a full-time job and as a property owner, starting an Airbnb business is a great way to earn money.

How much profit did Airbnb make last year? ›

Airbnb net income for the twelve months ending June 30, 2024 was $4.844B, a 110.61% increase year-over-year. Airbnb annual net income for 2023 was $4.792B, a 153.14% increase from 2022. Airbnb annual net income for 2022 was $1.893B, a 637.78% decline from 2021.

How much was Airbnb stock when it first came out? ›

While Airbnb priced its IPO at $68 a share (above the expected $56 to $60 per share range), it opened for trading at $146 per share.

How much did Jeff Bezos invest in Airbnb? ›

Airbnb. The extremely popular accommodation marketplace provides access to 5.6 million unique places to stay in more than 100,000 cities and 220 countries, and it received a Bezos investment of $112 million, according to a Visual Capitalist report. Airbnb has raised $5.8 billion in funding and has about 5,465 employees ...

How did Airbnb get its first 1000 customers? ›

Growth Hacking (2010): Airbnb implemented clever growth hacking techniques, including posting listings on Craigslist. This helped them tap into an existing user base and significantly expand their reach.

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