Affordable Housing in 2024: Navigating the 30% Rule in a Challenging Market - Payactiv (2024)

Financial Learning | May 17, 2024 | 3 minutes read

  • The general rule is to spend no more than 30% of your income on housing.
  • In 2024, finding housing that is less than 30% of your income can be tricky.
  • When you’re struggling to find a place you can afford, you can try negotiating your rent, expanding your search area, or getting roommates to lower your housing expenses. You can also meet with a KOFE financial counselor for free.

If you’re looking for a new place to live, you might wonder how much is “reasonable” to spend. While the world of personal finance provides a percentage guideline for how much of your money should go toward housing, this rule is a little outdated in 2024.

Rent prices are down from their peak in August of 2022, but they’re still dramatically higher than before the pandemic. Fortunately, you can utilize some budgeting and savings strategies to lower your housing expenses.

About 30% of Your Income Should Go Toward Housing

The traditional rule is that a maximum of 30% of your income should go toward housing. That said, this conventional advice is out of sync with the reality of the housing market today.

According to the most recent data, the average American household brings in a median income of $74,580, which equates to about $6,215 per month. Thirty percent of that number would put your maximum rent at $1,864.

However, the median rent in the U.S. is currently $1,967. This is above the suggested $1,864 budget. The mathematical conundrum gets messier if you’re a single person or a single-income household where you’re likely not bringing in as much as the median household.

Budgeting With Numbers That Don’t Work

When it comes to budgeting, there are many different methods available.

Traditional Budgeting

With a traditional budget, you subtract your monthly expenses from your income. If you have any money left over at the end of the month, you either leave it there or transfer it towards one of your savings goals.

Unfortunately, if housing is a problem, there might not be any money left for other financial goals or needs.

Zero-Sum Budgeting

With zero-sum budgeting, you leave nothing to chance. You account for every dollar and where it will go, including your savings or investing goals, until you get the end monthly number down to zero.

If your housing expenses are too large, you may struggle to get your number to zero and end up in the negative instead.

50/30/20 Budgeting

The 50/30/20 budget directs you to put 50% of your income toward needs, 30% toward wants, and 20% toward savings. Housing falls under your 50% needs budget, along with utilities, transportation, and food.

Let’s say you fall perfectly in line with the median household. You bring in $6,215 per month. Fifty percent of that would be about $3,108. After subtracting your median rent of $1,967, you only have $1,140 left.

Once you pay for your internet service, cell phone bill, heat, electricity, car loan, and groceries, you’re cutting it close in the need category. This is particularly true if you provide for people other than yourself.

Fixing the Math

You might be willing to accept that your rent will be more than 30% of your monthly budget, but that doesn’t mean your landlord will.

Many landlords require you to prove that you make at least 3x the monthly rent to move in. There are a few workarounds you can implement to try to get that number closer to the ideal 30%, including:

  • Getting a roommate: Sharing your space is an excellent way to split (and lower) the bill.
  • Negotiating your rent: This tends to work best when you are moving into a new place instead of renewing a lease.
  • Looking at different neighborhoods: Casting a wider net gives you more opportunities to find hidden gems when it comes to affordable rent.

If things still aren’t adding up, you can also meet with a KOFE financial coach for free. They can help evaluate your budget and see if there aren’t things you can do to better afford your monthly housing payments.

The Final Word

Having to spend more than 30% of your budget to secure safe and healthy housing does not mean you’re bad at money. It just means there’s a housing shortage, and we’re all paying the collective price.

Nevertheless, there are strategies you can explore to lower your monthly housing budget, like getting a roommate, negotiating with your landlord, or expanding your search area.
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Affordable Housing in 2024: Navigating the 30% Rule in a Challenging Market - Payactiv (2024)

FAQs

Is the 30% rent rule outdated? ›

If you're looking for a new place to live, you might wonder how much is “reasonable” to spend. While the world of personal finance provides a percentage guideline for how much of your money should go toward housing, this rule is a little outdated in 2024.

What is the 30% rule of thumb for housing? ›

How much should you spend on rent? One popular guideline is the 30% rent rule, which says to spend around 30% of your gross income on rent. So if you earn $4,000 per month before taxes, you could spend up to about $1,200 per month on rent.

Why do you think the issue of affordability such as affordable housing would be important to someone living at the poverty level? ›

When a formerly cost-burdened family no longer has to cover oppressive monthly housing costs, they can afford more preventative care and spend less on expensive emergency care. What's more, leaving behind the stress of unaffordable rent or poor living conditions can lead to improved health for families.

What percent of income should be spent on housing? ›

Generally, experts recommend spending no more than 30% of monthly pre-tax income on housing. However, it's not always that simple. According to the U.S. Census Bureau, between 2017 and 2021, over 40% of renter households (19 million) spent more than 30% of their income on rent.

Should rent be no more than 30%? ›

Is 30% of your income too much to spend on rent? Yes. You should spend no more than 25% of your monthly take-home pay on rent. Spending 30% or more will mean not having enough room left over in your budget to put toward other important financial goals like saving for a down payment on a home.

Is the 30% rent rule gross or net? ›

There are a few ways to ballpark how much you should spend on rent. The 30% rule says no more than 30% of your gross monthly income. The 50/30/20 rule says to allocate 50% of your income to necessary expenses, including rent. But you may need to apply a more holistic approach to reach a number you are comfortable with.

When should we apply the 30 30 rule? ›

Remember the 30/30 lightning safety rule: Go indoors if, after seeing lightning, you cannot count to 30 before hearing thunder. Stay indoors 30 minutes after hearing the last clap of thunder.

What is the 30 percent rule for renting? ›

The 30% rule advises consumers spend no more than 30% of their monthly income on their mortgage or rent payments, leaving wiggle room in case of unexpected expenses, job loss, family planning, and other goals.

What price should I buy a house for if I make 60000 a year? ›

With a $60,000 annual salary, you could potentially afford a house priced between $180,000 and $250,000, depending on your financial situation, credit score, and current market conditions. However, this range can vary significantly based on several factors we'll discuss.

What is the problem with affordable housing in the US? ›

Nationally, there is a shortage of more than 7 million affordable homes for our nation's 10.8 million plus extremely low-income families. View The Gap. There is no state or county where a renter working full-time at minimum wage can afford a two-bedroom apartment. View the Out of Reach Map.

How does lack of affordable housing affect the economy? ›

The housing shortage directly hurts families by raising their housing costs to unaffordable levels. And it has broad national implications—limiting labor mobility, productivity, economic growth, and opportunity.

What are the negative effects of unaffordable housing? ›

Lower quality and more expensive medical care. Difficulty paying bills in full or on time; putting them at risk of eviction or even homelessness. Less money for basic necessities, like food and clothing. Lack of reliable transportation.

Is the 30 rule outdated? ›

So, rather than focus on a 30% rule of thumb to decide your budget, Shahidinejad recommends focusing on what your ultimate life goals are, and then work backwards. “There's three levels: your life goals, your financial goals and how you budget on a month-to-month basis.

How much house can I afford if I make $70,000 a year? ›

With a $70,000 annual salary and using a 50% DTI, your home buying budget could potentially afford a house priced between $180,000 to $280,000, depending on your financial situation, credit score, and current market conditions. This range is higher than what you might qualify for with more traditional DTI limits.

How much should I spend on rent if I make 70k? ›

How Much Rent Can I Afford – Chart
Your Annual Salary ($)Monthly Rent ($)
40,0001,000.00
50,0001,250.00
65,0001,625.00
70,0001,750.00
7 more rows
Jan 5, 2023

How much rent can I afford if I make 60k? ›

The simple answer to “How much rent can I afford?” Experts recommend renters spend no more than 25% to 30% of their monthly income on rent. So, for example, if you make $60,000 per year, your rent and renters insurance shouldn't go higher than $18,000—or $1,500 per month.

Is it okay to spend 50% of income on rent? ›

Still, spending 50% of your income on rent doesn't work long term. Not everyone is able to get this to 30%, but it's important to at least take steps to reduce that number. Here are a few options to consider: Work on raising your income: This is what worked for me, and what I'd recommend.

Is a good rule to spend no more than 25 30 of your income on housing? ›

A household should spend a maximum of 28% of its gross monthly income on total housing expenses according to this rule, and no more than 36% on total debt service. This includes housing and other debt such as car loans and credit cards. Lenders often use this rule to assess whether to extend credit to borrowers.

What is the 28 rent rule? ›

According to the 28/36 rule, you should spend no more than 28% of your gross monthly income on housing and no more than 36% on all debts.

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