Ad serving limits - Google AdSense Help (2024)

Google works hard to maintain an ads ecosystem that protects advertisers, publishers and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads your AdSense account can show. This might be a temporary ad serving limit while we get to know you and evaluate your traffic quality, or it might be because we've identified invalid traffic concerns in your AdSense account.

If your ad serving has been limited, you can learn more about what it means and what you can do below.To better understand what may have caused the ad serving limit, visit our Guide for ad serving limits.

Note: While this ad serving limit typically impacts publishers for less than 30 days, it may take longer in some cases.

Account being assessed

Ad serving on your account is being temporarily limited while we assess your traffic quality. We'll automatically review and update this limit as we continue to monitor your traffic. Unfortunately, we can’t say how long this will take.

What you can do

Continue to build your content and audience while we assess your site traffic. Also make sure you’re complying with the AdSense Program policies.

In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in yourPolicy center. We encourage you to be proactive and make sure your account complies with our Program policies.

Invalid traffic concerns

Ad serving on your account is currently being limited due to invalid traffic concerns. We’ll automatically review and update this limit as we continue to monitor your traffic.

What you can do

Your account is still fully accessible and you can view details about this account level enforcement in yourPolicy center. We encourage you to be proactive and make sure your ad traffic complies with the AdSense Program policies.

In the meantime, we recommend you review these resources on invalid traffic:

• How Google prevents invalid traffic
• How you can help to prevent invalid traffic
• Learn how to segment your traffic
• Learn more about purchasing traffic

Note: If we do detect invalid activity on your account or if any other issues are found, your account may be subject to further enforcement actions or may be permanently disabled.