Active Equity Investing: Strategies (2024)

Refresher Reading

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2021 Curriculum CFA Program Level III Portfolio Management and Wealth Planning

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Introduction

This reading provides an overview of active equity investing and the major types of active equity strategies. The reading is organized around a classification of active equity strategies into two broad approaches: fundamental and quantitative. Both approaches aim at outperforming a passive benchmark (for example, a broad equity market index), but they tend to make investment decisions differently. Fundamental approaches stress the use of human judgment in processing information and making investment decisions, whereas quantitative approaches tend to rely more heavily on rules-based quantitative models. As a result, some practitioners and academics refer to the fundamental, judgment-based approaches as “discretionary” and to the rules-based, quantitative approaches as “systematic.”

This reading is organized as follows. Section 2 introduces fundamental and quantitative approaches to active management. Section 3 discusses bottom-up, top-down, factor-based, and activist investing strategies. Section 4 describes the process of creating fundamental active investment strategies, including the parameters to consider as well as some of the pitfalls. Section 5 describes the steps required to create quantitative active investment strategies, as well as the pitfalls in a quantitative investment process. Section 6 discusses style classifications of active strategies and the uses and limitations of such classifications. A summary of key points completes the reading.

Learning Outcomes

The member should be able to:

  1. compare fundamental and quantitative approaches to active management;

  2. analyze bottom-up active strategies, including their rationale and associated processes;

  3. analyze top-down active strategies, including their rationale and associated processes;

  4. analyze factor-based active strategies, including their rationale and associated processes;

  5. analyze activist strategies, including their rationale and associated processes;

  6. describe active strategies based on statistical arbitrage and market microstructure;

  7. describe how fundamental active investment strategies are created;

  8. describe how quantitative active investment strategies are created;

  9. discuss equity investment style classifications.

Summary

This reading discusses the different approaches to active equity management and describes how the various strategies are created. It also addresses the style classification of active approaches.

  • Active equity management approaches can be generally divided into two groups: fundamental (also referred to as discretionary) and quantitative (also known as systematic or rules-based). Fundamental approaches stress the use of human judgment in arriving at an investment decision, whereas quantitative approaches stress the use of rules-based, quantitative models to arrive at a decision.

  • The main differences between fundamental and quantitative approaches include the following characteristics: approach to the decision-making process (subjective versus objective); forecast focus (stock returns versus factor returns); information used (research versus data); focus of the analysis (depth versus breadth); orientation to the data (forward looking versus backward looking); and approach to portfolio risk (emphasis on judgment versus emphasis on optimization techniques).

  • The main types of active management strategies include bottom-up, top-down, factor-based, and activist.

  • Bottom-up strategies begin at the company level, and use company and industry analyses to assess the intrinsic value of the company and determine whether the stock is undervalued or overvalued relative to its market price.

  • Fundamental managers often focus on one or more of the following company and industry characteristics: business model and branding, competitive advantages, and management and corporate governance.

  • Bottom-up strategies are often divided into value-based approaches and growth-based approaches.

  • Top-down strategies focus on the macroeconomic environment, demographic trends, and government policies to arrive at investment decisions.

  • Top-down strategies are used in several investment decision processes, including the following: country and geographic allocation, sector and industry rotation, equity style rotation, volatility-based strategies, and thematic investment strategies.

  • Quantitative equity investment strategies often use factor-based models. A factor-based strategy aims to identify significant factors that drive stock prices and to construct a portfolio with a positive bias towards such factors.

  • Factors can be grouped based on fundamental characteristics—such as value, growth, and price momentum—or on unconventional data.

  • Activist investors specialize in taking meaningful stakes in listed companies and influencing those companies to make changes to their management, strategy, or capital structures for the purpose of increasing the stock’s value and realizing a gain on their investment.

  • Statistical arbitrage (or “stat arb”) strategies use statistical and technical analysis to exploit pricing anomalies and achieve superior returns. Pairs trading is an example of a popular and simple statistical arbitrage strategy.

  • Event-driven strategies exploit market inefficiencies that may occur around corporate events such as mergers and acquisitions, earnings announcements, bankruptcies, share buybacks, special dividends, and spinoffs.

  • The fundamental active investment process includes the following steps: define the investment universe; prescreen the universe; understand the industry and business; forecast the company’s financial performance; convert forecasts into a target price; construct the portfolio with the desired risk profile; and rebalance the portfolio according to a buy and sell discipline.

  • Pitfalls in fundamental investing include behavioral biases, the value trap, and the growth trap.

  • Behavioral biases can be divided into two groups: cognitive errors and emotional biases. Typical biases that are relevant to active equity management include confirmation bias, illusion of control, availability bias, loss aversion, overconfidence, and regret aversion.

  • The quantitative active investment process includes the following steps: define the investment thesis; acquire, clean, and process the data; backtest the strategy; evaluate the strategy; and construct an efficient portfolio using risk and trading cost models.

  • The pitfalls in quantitative investing include look-ahead and survivorship biases, overfitting, data mining, unrealistic turnover assumptions, transaction costs, and short availability.

  • An investment style generally splits the stock universe into two or three groups, such that each group contains stocks with similar characteristics. The common style characteristics used in active management include value, size, price momentum, volatility, high dividend, and earnings quality. A stock’s membership in an industry, sector, or country group is also used to classify the investment style.

  • Two main approaches are often used in style analysis: a returns-based approach and a holdings-based approach. Holdings-based approaches aggregate the style scores of individual holdings, while returns-based approaches analyze the investment style of portfolio managers by comparing the returns of the strategy to those of a set of style indexes.

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Active Equity Investing: Strategies (2024)

FAQs

What is the active equity investment strategy? ›

The fundamental active investment process includes the following steps: define the investment universe; prescreen the universe; understand the industry and business; forecast the company's financial performance; convert forecasts into a target price; construct the portfolio with the desired risk profile; and rebalance ...

What is the number one strategy of investing? ›

Buy-and-hold investing

The idea is to not get rattled when the market dips or drops in the short term, but to hold onto your investments and stay the course. Buy-and-hold works only if investors believe in their investment's long-term potential through those short-term declines.

What are the strategies for active portfolio management? ›

Active portfolio management prioritises risk management. Investors and managers using this approach continuously monitor the various risks and implement various strategies, such as diversification, reallocation, and hedging, to protect their portfolios from downside risk due to adverse market conditions.

What is the active style of investing? ›

An active investment strategy involves using the information acquired by expert stock analysts to actively buy and sell stocks with specific characteristics. The goal is to beat the results of the indices and general stock market with higher returns and/or lower risk.

What is the most profitable passive income? ›

25 passive income ideas for building wealth
  • Flip retail products. ...
  • Sell photography online. ...
  • Buy crowdfunded real estate. ...
  • Peer-to-peer lending. ...
  • Dividend stocks. ...
  • Create an app. ...
  • Rent out a parking space. ...
  • REITs. A REIT is a real estate investment trust, which is a fancy name for a company that owns and manages real estate.
May 1, 2024

What is an example of active investing? ›

This often means buying stocks, exchange-traded funds (ETFs), or index funds—like those that track the S&P 500—and holding onto them for years with the goal of growth over the long term.

What is the simplest most profitable trading strategy? ›

One of the simplest and most widely known fundamental strategies is value investing. This strategy involves identifying undervalued assets based on their intrinsic value and holding onto them until the market recognizes their true worth.

What is 4 3 2 1 investment strategy? ›

The 4-3-2-1 Approach

One simple rule of thumb I tend to adopt is going by the 4-3-2-1 ratios to budgeting. This ratio allocates 40% of your income towards expenses, 30% towards housing, 20% towards savings and investments and 10% towards insurance.

What investment strategy has the highest return? ›

The U.S. stock market is considered to offer the highest investment returns over time. Higher returns, however, come with higher risk. Stock prices typically are more volatile than bond prices.

Which portfolio strategy is best? ›

"The best way to grow an investment portfolio is twofold: Own great investments, and mitigate losses through diversification," says Stephanie Williams, senior wealth advisor at AlphaCore Wealth Advisory.

What are the disadvantages of active investment management? ›

Cons of Active Investments
  • Potential to underperform index.
  • Generally higher fees.
  • Typically less tax-efficient.

What is active equity portfolio management? ›

Active portfolio management focuses on outperforming the market in comparison to a specific benchmark such as the Standard & Poor's 500 Index. The performance can be measured using Active Share and by comparing portfolio holdings to the benchmark.

Is Warren Buffett a passive or active? ›

A: Buffett believed in the long-term efficiency and lower costs of passive investment strategies, specifically index funds, over actively managed hedge funds.

Can active investing beat the market? ›

Because active investing is generally more expensive (you need to pay research analysts and portfolio managers, as well as additional costs due to more frequent trading), many active managers fail to beat the index after accounting for expenses—consequently, passive investing has often outperformed active because of ...

What are equity strategies? ›

The strategy is just what it sounds like: you choose the stocks for your equity investments, and you hold them for the long term. The idea is that if you choose wisely and your stocks are well diversified, over time you will do at least as well as the stock market itself.

What is the difference between active and passive equity strategy? ›

Passive investing targets strong returns in the long term by minimizing the amount of buying and selling, but it is unlikely to beat the market and result in outsized returns in the short term. Active investment can bring those bigger returns, but it also comes with greater risks than passive investment.

What is the equity investment strategy? ›

An equity long-short strategy is a strategy for investment, used predominantly by hedge funds, which involves holding a long position in stocks that are expected to increase in value and simultaneous holding of a short position in stocks expected to decline in value expected over a period of time.

What is the definition of active equity? ›

Active equity portfolio construction is about thoroughly understanding the return objectives of a portfolio, as well as its acceptable risk levels, and then finding the right mix of securities that balances predicted returns against risk and other impediments that can interfere with realizing these returns.

What is an example of an equity strategy? ›

An example of a long-short equity strategy involves simultaneously buying shares of undervalued companies (going long) while selling shares of overvalued companies (going short).

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