About First Look - Google Ad Manager Help (2024)

FAQs

What is the first look in Google Ad Manager? ›

First Look allows you to capture incremental revenue opportunities from high-CPM bids by allowing those bids to serve ahead of your reservation inventory. With First Look pricing rules, you can: Expose or block select inventory through granular targeting.

This platform is a valuable resource for advertisers juggling multiple accounts, allowing them to centralize ad management and revenue.

Google Ads: Focuses on campaign setup, audience targeting, and performance optimization. Google Ad Manager: Focuses on ad inventory management, yield optimization, and audience insights for publishers.

The cost of hiring a Google Ads manager can vary significantly based on the pricing model and the complexity of your campaigns. For small businesses, typical fees range from $300 to $500 per month. Some agencies charge a percentage of your ad spend, which usually ranges from 10% to 20%.

The basics are straightforward, but mastering it takes dedication and practice. Here's the breakdown: Easy to get started ↳ Setting up campaigns is user-friendly. Challenge lies in: → Finding the right audience and keywords. → Managing your ad spend effectively.

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

On your computer, open Chrome. At the top right, click More > Settings > Privacy and security. Click Site settings > Additional content settings > Intrusive ads. Select the option you want as your default setting.

Small businesses spend $100 – $10,000 per month on Google Ads on average (62% of respondents). Like we mentioned above, your small business may spend more or less than this amount depending on the competitiveness of your industry and your chosen ad network.

Hiring someone to manage your Google Ads can be immensely beneficial. Experts optimize campaigns, target relevant keywords, and analyze performance, maximizing ROI.

What is another name for Google Ad Manager? ›

Yes. Google Ad Manager (GAM) is the current name for Google's ad serving platform which used to be called DoubleClick for Publishers (DFP). The name change took place back in 2018. GAM and DFP are often used interchangeably - with veterans of the ad tech space frequently still referring to GAM as DFP.

You need a valid Google AdSense account to sign up for Ad Manager. If you don't have a Google AdSense account already, create a new AdSense account. Your Google AdSense account is only required to set up your Ad Manager account. You aren't required to actively use Google AdSense.

Go to the Google Ads website and click the "Start Now" button. Create a Google Ads account by providing your business information and payment details. Set up a campaign by choosing a Search campaign type, setting your budget, and targeting your ads. Create your ads by writing ad copy and choosing keywords.

We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Google Ads is organized into three layers: account, campaigns, and ad groups. Your account is associated with a unique email address, password, and billing information. Your campaigns have their own budget and settings that determine where your ads appear. Your ad groups contain a set of similar ads and keywords.