9 Takeaways from ‘This is Marketing’ by Seth Godin — Olivine — A Product Marketing Agency (2024)

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9 Takeaways from ‘This is Marketing’ by Seth Godin — Olivine — A Product Marketing Agency? ›

As Godin is fond of saying, “Marketing is no longer about the stuff you make, but the stories you tell.” Customers don't buy a product, they buy a story. And when done right, people believe them.

As Godin is fond of saying, “Marketing is no longer about the stuff you make, but the stories you tell.” Customers don't buy a product, they buy a story. And when done right, people believe them.

He argues that the essence of marketing isn't the product we sell but the stories we tell. The book dismantles the notion of marketing as a mere tool for sales, positioning it instead as a vehicle for change, trust-building, and meaningful engagement.

The 5 marketing steps suggested by Seth Godin.

Design and build it in a way that a few people will particularly benefit from, and care about. Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market. Spread the word. Show up.

Chapter 11: Status, Dominance, and Affiliation.

Status is either measured by dominance (being at the top) or affiliation (being in the right circle) and your customer, not you, decides which worldview they subscribe to.

“Your brand is a story unfolding across all customer touchpoints.” “A brand that stands for what all brands stand for stands for nothing much.” “People do not buy goods and services. They buy relations, stories, and magic.

In his 1992 book, "Permission Marketing: Turning Strangers Into Friends and Friends Into Customers ," Seth Godin defines content marketing as a form of "permission marketing." He describes it as "the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get ...

Seth Godin is a well-known American author, entrepreneur, and public speaker. He has written over a dozen best-selling books that revolve around marketing, leadership, and the way ideas spread. Some of his most notable works include Purple Cow, Tribes, and Linchpin.

While the primary goal of marketing is to generate revenue, marketing achieves this desired state through a unique approach as compared to other business units such as sales or customer service. Awareness: Target audience knows your brand and solution.

But if you look in that section of the newspaper, you'll see that none of the ads there accomplishes the three objectives of marketing: 1) to capture the attention of the target market, 2) facilitate their decision-making process by educating them about what they need to know, and 3) give them a low-risk way to become ...

What are the four 4 key marketing principles strategies? ›

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.

This “Marketing is Everything” concept has developed over the years to refer to marketing in its fullest, proper sense as the intersection between the organisation and customer; all of the potential touch points the organisation can have with its customers or, indeed, entire ecosystem.

It involves identifying customer needs and wants, developing products that meet those needs, pricing the products, promoting them, and ultimately delivering them to customers. Marketing is a way to connect with customers and build relationships with them, and it is essential to the success of any business.

The goal of the marketing concept is to satisfy customer wants and needs.

Because as Tom Fishburne, founder of Marketoonist, once said: “the best marketing doesn't feel like marketing.”

Seth Godin is perhaps best known for his groundbreaking concept of "permission marketing." Unlike traditional interruptive advertising, permission marketing focuses on building relationships with customers, earning their trust, and creating a sense of value.

David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people.