9 Reasons Why You Should Post Articles to LinkedIn (2024)

FAQs

9 Reasons Why You Should Post Articles to LinkedIn? ›

Feedback and engagement: LinkedIn articles provide an opportunity for readers to engage with your content through comments, likes, and shares. This feedback can help you understand what resonates with your audience, learn from their perspectives, and engage in meaningful conversations.

Feedback and engagement: LinkedIn articles provide an opportunity for readers to engage with your content through comments, likes, and shares. This feedback can help you understand what resonates with your audience, learn from their perspectives, and engage in meaningful conversations.

You need to use both articles and posts in LinkedIN to get the best results. Write an article on Linkedin with a link back to whatever your primary content is. Once you do this, LinkedIN will ask you if you would like to share the article in a post, of course.

The social media network LinkedIn can grow into a fantastic resource for strengthening your own personal brand power. Honestly, the value of publishing content via LinkedIn's platform is absolutely worth the effort if users have a content strategy lined up from the get-go.

Posting between 9 am and 5 pm on weekdays is generally most effective. Specifically, these time slots for each day emerged as most engaging: Monday 4 pm, Tuesday 4 pm, Wednesday 2 pm, Thursday 4 pm, Friday 1 pm, Saturday 10 pm, Sunday 7 am.

Publish whenever you have something valuable to share with LinkedIn members. In general, the more articles you publish, the more credibility you will build, and the stronger your professional profile will become.

All members and admins (super admins or content admins of a LinkedIn Page) have the ability to publish articles about their expertise and interests. Articles are displayed in the Activity section of your profile. It's shared with your connections and followers in their news feeds, and sometimes through notifications.

One of the main benefits of posting content on LinkedIn is to learn from other people. When you share your thoughts, you are public-facing. This allows you to receive important feedback and to hear other people's unique perspectives on topics. Discuss ideas, hear what experts have to say and improve yourself everyday!

For this to be most effective, explain why this content matters to you or how it resonates with the work you do. Incorporate a personal story so that other users are more likely to click, read, and explore the content you're sharing.

They are considered to be the most credible sources of information because they are based on evidence and rigorous research.

Are LinkedIn articles worth it in 2024? ›

In 2024, newsletters and articles are far from obsolete. They are evolving with the times, leveraging new technologies and trends to remain effective. Their ability to provide direct, personalised communication, build community, and establish authority makes them invaluable tools in the digital marketer's arsenal.

Posting content that doesn't align with the interests of your audience or your industry can appear unprofessional or even spam-like. For example, sharing a personal favorite cake recipe or offering a review of a trending TV show is generally not suitable for a platform like LinkedIn.

Showcasing your publications from within your LinkedIn profile encourages your peers and others who are interested in your work, to find out more about your publications, and provides them with an easy way to purchase them.

The term “golden hour” refers to the first 60 minutes after a post is shared on the platform. This is the most critical time frame for your post because LinkedIn's algorithm analyzes your post information to determine its success. It's vital to measure the relevance and quality of your post during this time.

LinkedIn's Partner Program allows you to monetize your writing on the platform by getting paid for the articles you write. The program pays writers based on the engagement their articles receive, such as views, comments, and shares. To participate in the program, you need to apply and be accepted.

LinkedIn content is beneficial in digital marketing, SEO and link building as it will be seen by people through Google because these contents can be indexed and ranked in SERPs for target keywords.

Can I repost a post on LinkedIn without losing the original views and likes? No - when you repost or Share an existing Post on LinkedIn the new post becomes a new piece of content and it garners it's own Likes, Comments & Views, even if the original content is the same in both posts.