How to Write Your 30 Second Financial Advisor Elevator Speech
Financial Advisor Elevator Speech: We have all at one time or another been at a loss for words when speaking about what we do, and when that happens, we not only lose confidence, but an opportunity to make connections in the business world.
This Elevator Speech / Pitch Template is help Financial Advisors create a 30 Second Speech (also known as a 30 second commercial) that will help you be more confident. You should also have a shorter 10 second commercial to use in more relaxed business settings or social settings.
I have worked with Financial Advisors since 2004! Most do NOT have a good elevator speech and don’t know how to adequately express the benefits they provide their clients. This is essential for a good Marketing Plan.
In addition, the Finance Career Professionals I work with do not know they need a good Job Search Elevator speech.
My wish for you is to stand out in the crowd, become more memorable, and close more business!
Instructions: Print this page and complete each section
What we will be covering:
1. Describe What You Do2. Describe Your Target Clients3. Create Your Hook (Optional)4. List the Results or Benefits Your Clients Achieve5. Put it All Together into Your Commercial6. Practice, Practice, Practice
* Financial Advisor Elevator Speech Samples
1. Describe What You Do in your Financial Advisor Elevator Speech
3. Create Your Hook (Optional)
The Hook: The goal is to be memorable!
Your HOOK should be the first thing you say, the tidbit that makes you memorable. You want to get off to a good start by making an impression on your prospects by starting with a catchy statement. Be interesting and be successful!
You should have several hooks that you can use in differing situations. Your bold attention-getting hook should be saved for reciting your 30 second elevator speech in front of a group. You should have a less attention-getting hook for one-on-one conversation, one that is not so “salesy.” Consider asking a question to make people think!
Here are some lead in phrases or hooks to start off your 30 Second Pitch:
Imagine your life with…
Did you know that…?
Now you can have…
Do you want more X in your life?
Does your business need…?
The secret of X…
Have you joined the X revolution?
Get rid of (problem) once and for all…
Here’s a quick way to (solve a problem)…
4. List the RESULTS or BENEFITS your Clients Achieve
Or, the PAIN you help them avoid rather than FEATURES of your product or service
Typical results/benefits are:
Save time, make more money, achieve prosperity, find wellness, balance investments, live a stress-free retirement, live a satisfying life, have less stress, achieve financial goals, save for a dream home, get clear on financial goals, improve potential, have financial freedom, leave a legacy, protect from liability, have peace of mind, build wealth, provide for my family, avoid pain, wealth-life balance
Financial advisor: “I’m a financial advisor managing my clients investments so that they experience a prosperous and long retirement”
Business coach: “I help clients magnify their wealth & influence so that they can live a stress-free life.”
Other resources:
List of BENEFITS Financial Advisors can use in their elevator speechFinancial services affluent clients want and are looking for in an advisor
Note: If your product or service is difficult to describe or difficult for the client to understand, and you have time, give an example of how you have helped a client or even how you would like to in the future.
Seasonal Businesses – if your business is cyclic, don’t forget to create a commercial for each season. This applies to CPA’s, financial advisors, landscapers, business coaches, party planners, home builders, caterers, and more. Think carefully how this may apply to your business.
5. Put it all together: Your 30 Second Elevator Speech
ACTION ITEM:
Develop your 30 second commercial using my template above. Make sure that your commercial is MEMORABLE and appeals to your target client.
Compose your pitch so that you addresswhat you provide your client in terms of BENEFIT. What PAIN doyou solve for them? What makes you different?
You should have several Financial Advisor Elevator Speeches depending upon the circ*mstances. You will need a short and zippy 10 second commercial to use when time is in short supply.
6. Practice, Practice, Practice
Stand in front of the mirror and practice your elevator speech. Practice with your spouse, your friends, and your dog. Practice a 10 second version and a 30 second version. You will need both depending upon the opportunity.
You will use a 10 second commercial when you are meeting face to face in a casual networking environment or when you are introduced to someone.
You will use the 30 second version in a more structured situation such as a professional leads organization like Le Tip or BNI.
Closing Comments
Your biggest opportunity for success with your 30 Second Elevator Speech lies in how you follow up with contacts after meeting with them. What do you do with all the business cards you collected?
Don’t wait for them to call you! Take the initiative and call or email each person whom you made a connection. My clients learn to follow up with contacts within 24 hours to schedule coffee or lunch. Use this opportunity to find out how you can refer business to each other. Be a “giver” and you shall receive.
Toastmasters
Since practice makes perfect, you may need to seek out opportunities to practice speaking in front of a group. The perfect opportunity to practice public speaking is at your local Toastmasters club.
Find a location near you and give it a try. Even if you never plan to give a keynote speech to thousands of people, attending Toastmasters will help you speak more confidently not only in front of others, but also one-on-one in everyday situations.
Toastmasters is a supportive environment with a structured meeting that encourages all members whether new or experienced to practice public speaking.
Sample Financial Advisor Elevator Speeches
*Aha moment: The best 30 second commercials are those that give listeners a clear picture of who you work with and how you help them achieve their goals. The listener should be able to form a “mental picture” in their minds of whom they could refer to you.
#1: “I’m a financial planner passionate about serving individuals, families & business owners to help them overcome their money stressors, make better financial decisions, and save more towards their financial goals. My clients have regular review meetings with me to ensure they are on track to meet their goals.
My clients are happier and live a more carefree lifestyle without stress knowing that they have an advisor they can trust.”
#2: I’m an investment manager working with sophisticated high net worth investors, affluent women in transition, and families with generational wealth. My clients tend to have complicated lives and trust me to manage their financial portfolios. They enjoy handing over their finances to an advisor they can trust.
All my clients enjoy delegating their investments to a professional so that they can live their lives they way they want to: without stress.
#3: I’m a wealth manager helping business owners manage their company assets. I act as a fiduciary managing defined contribution plans such as 401k’s and 403b’s. I also have expertise in non-qualified plans and defined benefit plans. My business owner clients value assistance with tax planning and key person insurance to ensure that they have all their financial bases covered.
My clients report to me that they have improved peace of mind knowing their finances are in good order.
#4: I’m a retirement advisor helping baby boomers avoid running out of money in retirement so that they can live the lifestyle they desire.
End with your offer
- I offer a free, no obligation review of your current financial situation.
- I offer a second opinion…
