5 tips to promote financial accountability across the company (2024)

9 min read
CFO
Richard King Read More

Promoting financial accountability across the company isasmartmovefor a few reasons.

💰 Firstly,it’sabout protecting the bottom line.

When everyone understands their role in managing finances responsibly, it helps avoid costly mistakes, careless spending, and possible legal or compliance disputesdown the road.

Money saved is money earned, right?

🤝🏻 Secondly, it builds trust and transparency.

When everyone takes ownership of finances, it shows a combined investment inthecompany’ssuccess. Italso opens the door for better communication between other departments and finance, which helps improve collaborationtoo.

🛡️ Thirdly, it improves risk management.

Identifying financial issuesearlycan stop them from snowballing into much larger problems. Byencouraging accountability in finance,you’realso inspiring responsible spending, which helps everyone stay within budget.

Looking after thecompany’smoney is a shared responsibility that needs diligence, transparency, and accountability from all levels of the organization.

Failureto maintain financial responsibility can lead to:

  • Wasted resources
  • Missed opportunities
  • Compliance issues
  • Financial blind spots
  • Damaged reputation
5tips to promote financial accountability across the company (2)

The good news is that there are steps you can take to help build collective financial accountability across the company.

So, keep reading if you want tofind outwhat they are and learn more about the importance of financialaccountability.👇🏼

Read all about:

  • What is financial accountability?
  • Types of accountability
  • Keyprinciples to keep top of mind
  • Tips to promote financial responsibility in business

What is meant by financial accountability?

Financial accountability is when everyone in the company takes responsibility for the money. Itmeans using it wisely, following clear spending rules, and being open abouthow financesare managed.Thisbuilds trust, helps management makesmartdecisions, and keeps the company on track for long-term success.

However, accountability in finance goes beyond the people in the company itself. Forexample, Investopedia states that financial accountability, particularly in theU.S.includes:

"...a requirement that public corporations make accurate financial records available to all stakeholders".

Important reminder: Maintaining financial accountabilityisn’tjust a best practice,it’sa legal and ethical obligation.

Types of accountability

While not always directly related to finance, here are the main 'types of accountability' when talking about the topic with a wider lens:

🏢 Corporate accountability:Companies are responsible to shareholders, workers, customers, and communities through ethical practices and proper financial management.

✊🏼 Political accountability:Politicians are answerable to the public for their decisions, spending, and conductwhile in office.

⚖️ Government accountability:Government bodies operate with integrity, followingrules,and acting inthe best interests of citizens.

📱Media accountability:News outlets and journalists ensure accurate, fair, and ethical reporting that is fact-checked and independent.

When you zone in on types of accountability in financeinparticular, you have to look at it in connection toareas likefinancial controls, audits, compliance, and more.

Let’sgo over some of these financial accountability types (and what they involve) in more detail:

5tips to promote financial accountability across the company (3)

What are the principles of financial accountability?

1. Transparency

One of the most important principles of financial accountability is transparency, which means being open and making sure financial information (like activities, decisions, and performance) is visible and accessible.

2. Diligence

Whenyou’retrying to build financial accountability in your company, youneed to make sureyou’veclearly defined roles, policies, and processes that align financial duties and decision-making. Toensure resourcesareusedproperly,make sureeveryone knows whatthey’reresponsible for.

3. Accountability

Everyone, from individual employees to department heads and leadership,must be held responsible for their financial decisions and adherence to established policies.

4. Compliance

To guarantee accurate and legally compliant financial reporting, youneed to make surethe company (and departments within it) follow all relevant financial regulations and accounting standards set for their region/location.

5. Riskmanagement

Staying ahead of financial risks iskey. So, keep a close eye on spending patterns and watch out for any areas of wasteful spending.It’salso a good idea to havebackup plans ready for unexpected bumps in the road.

6. Performancemeasurement

Keeping tabs onimportantmoney numbers like profitability, growth, and how resources arebeingspentallows the company to see howit'sprogressing toward its financial goals and where it needs tomake improvements.

The CFO’s First 90-Days PlaybookThe CFO’s First 90-Days Playbook is your handy guide packed with proven tips, tactics, and advice on how to crush those first 90 days as a CFO.Finance AllianceFinance Alliance

5 ways to build a culture of financial accountability

1. Establishclear policies and procedures

The first of the accountability steps is to develop clear policies that outlinethings like expensemanagement, procurement, and approval processes. Makesure the policies clearly define the where, how, and who:

  • Wherewe canspend
  • How we get what we want
  • Who needs to approve

Create accessible procedures that are clear and transparent. Thepoint is to reduce confusion and any ambiguity that might arise. Bydoing so, the rest of the company will have a much easier time following the guidelinesproperly(and avoid making financial mistakes).

Clear policies are the foundation for strong financial accountability.

2. Defineyour budget and budget ownership

Involve departments in setting realistic budgets and give them ownership over managingthose budgets.

5tips to promote financial accountability across the company (6)

Budgetownership is akeystrategy for promoting accountable financeandhere’swhy it works:

Shared responsibility = shared success.

When different departments (besides finance) are involved in defining realistic budgets, they take ownership of their financial performance.Thiscreates a stronger sense of responsibility and even encourages cost-consciousness.

To do this right, youneed toinvolve department heads and key personnel inthebudgetingprocess.Andtake the bottom-up approach if you can. Thisway, departments will buildtheirbudgets from the ground up, detailing expenses and spotting possible cost-saving moves.

⏰ Don’tforget to check in from time to time. Youcould schedule regular meetings to review progress and adjust budgets as needed, which is anothergreatway to allow for course correction if required.

How to create a flexible budget performance reportWe’re all familiar with the traditional static budget – a fixed plan based on predetermined assumptions. But what if you need a budget that can adapt to your actual business activity levels? One that gives you a more realistic view of your financial performance?Finance AllianceSabrinthia Donnelly

3. Buildstrong internalcontrols

It’susually not a great idea to have one person in control of an entire process from start to finish. So, segregate duties to help prevent errors or even misuse of funds. Doingthis will help improve internal controls and create a center for financial accountability.

Just likebalancing your checkbook, regular reconciliations compare financial records with external statements (bank accounts, credit card statements, etc.).Thisis a great way to identify discrepancies sooner rather than later.

Another way to help implementstrong internalcontrols is by building systematic review processes. Thesetypes ofprocesses will beuseful forthings like requiring high-level approvals forlargeexpenses.

Let’slook atan example of how this all might work in real life.

Say you want to buildstrongercontrols after an incident of unauthorized spending led toa very expensivemistake. Howwould you tackle this situation and use it to improve existing internal controls?

Well,one way is to segregate who can create purchase orders from those who can receive inventory and approve invoices.

Youcould alsothink aboutreconciling open POs to receipts weekly, which would surface any discrepancies.

Finally, a spend management system that enforces approval rules and coding requirements would prevent future policy violations.

The key is implementing overlapping preventive and detectivecontrols,while strategically automating aspects with technology.Thisembeds financial accountability into core processes.

4. Trainingand education

Not everyone‘speaks finance.’And, ifyou’vebeen in finance for some time,you’llknow the truth of that statement more than anyone. So, a seemingly obvious but often overlooked strategy to build financial accountability is through training and education.

5tips to promote financial accountability across the company (9)

How’show you can approach this:

First, identify any knowledge gaps within departments. Domarketing teams need a better understanding of cost analysis? Dosales understand the impact of discounts on profitability? Tailoredtraining addresses specific needs and maximizes impact.

Next,you’llneed to take time to break down complex financial concepts into clear and understandable language. So, leave the jargon and niche finance terms out in the cold for now and try to make everything as accessible and relevant as possible.

Remember, everyone learns differently. Along, in-depth lecture might work for some people in your companybutit might send others into a sleep-like state.

Don’tbe afraid to mix things up and leveragethings likeworkshops, online courses, and simulations to help engage employees better. Lastly,it’simportantto understand that this will beanongoingthing.Continuouslearning iskeyfor building fiscal accountability and making it stick.

Why CFOs need to be great people managers (10 tips)Being a Chief Financial Officer (CFO) and leading a phenomenal finance team isn’t just about financial management and strategy - it’s about people and being an effective people manager.Finance AllianceSabrinthia Donnelly

5. Aligngoals and reward success

Let’send on a positive note and talk about how you canmotivate the team into actionwithreward-based incentives.🥇

By aligning performance metrics with incentives, you can create apowerfulsystem that motivates departmentsto actively participate in accountable finance.

When achieving financial goals becomes a shared objective with tangible rewards, it strengthens teamwork, drives performance, and fuels thecompany'ssuccess.

Here’show it works:

  • Define key performance indicators (KPIs) that are specific, measurable, achievable, relevant, and time-bound (SMART).
  • Don'tcreate departmental silos.Makesure thateach department's KPIs directly tie back to and support thecompany'sbroader financial goals.
  • Develop incentive programs that reward teams and individuals for achieving financial targets while maintaining compliance.

FAQs: Financial accountability in business

What is an example of accountability in finance?

An example of accountability in finance is having a clear approval process for expenditures, where team members are responsible for making purchases have defined spending limits and must provide proper documentation for each transaction.

How to ensure financial accountability?

To ensure financial accountability, companies should implement strong internal controls, performance metrics aligned with incentives, segregation of duties, regular audits, and mechanisms for reporting and addressing issues.

What are four types of accountability?

Four types of accountability are corporate accountability, political accountability, government accountability, and media accountability.

What is the first stage of financial accountability?

The first stage of financial accountability is establishing clear policies, processes, and guidelines that define financial roles, responsibilities, and appropriate practices within the organization.

What are the benefits of financial responsibility across a company?

Benefits include protecting the organization's assets, mitigating risks, eliminating wasteful spending, driving performance through disciplined planning, and promoting ethical financial management.

Who is responsible for financial accountability?

Financial accountability is a shared responsibility across all levels of an organization, from individual contributors to department heads to executive leadership and the board of directors.

What are the consequences of lacking accountability for finances within a company?

Lack of financial accountability can lead to consequences such as misuse of funds, compliance violations, financial losses, erosion of stakeholder trust, legal risks, and potential reputational damage to the organization.

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5 tips to promote financial accountability across the company (2024)
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