5 reasons to collect business cards at events (2024)

More than just introducing yourself, there are only a handful of reasons why someones business card should make it to your desk.

By Michael Goldberg | January 26, 2016 at 02:30 AM

First and foremost ask yourself: Why have you collected the business cards in the first place? Are you collecting business cards just for the sake of it?

Are you exchanging cards, or just collecting their cards? Do you exchange cards with everyone you meet? What's your purpose?

Here are some of the reasons why people give you their card

Some people you meet at events will give you their card simply because they're speaking with you. Others will look to meet you just to hand you their card. Some will offer to exchange cards with the intention of getting together for the infamous “coffee meeting.”

Or some will see the value in collaboration and feel you can refer one another. Some may even “like” you (not the Facebook type of “like”) and want to learn more about you or from you. Some will want to date you and use the business card as a starting point or “opening line” (it's true!).

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5 reasons to collect business cards at events (2024)

FAQs

5 reasons to collect business cards at events? ›

A business card is a highly personal form of marketing, and does exactly what you need it to. Business cards serve the key purpose of marketing your business and getting your key contact information into your client's hands… all in a matter of seconds. Fundamental to the value of the business card, is its portability.

What are the purposes of business cards? ›

A business card is a highly personal form of marketing, and does exactly what you need it to. Business cards serve the key purpose of marketing your business and getting your key contact information into your client's hands… all in a matter of seconds. Fundamental to the value of the business card, is its portability.

Why do people carry business cards? ›

You're meeting people on purpose, and every business card you hand out could be a new sale, a new partner, or a new connection. Those in positions where networking and meeting people is an important part of the job should carry more cards on them.

Why do people ask for business cards? ›

Business cards visually represent your business's identity. They give a face to your brand when contacts look at them, reminding them of who you are and what you do.

Why should a business card be at hand at all times? ›

A reason for business cards still in circulation is that they deliver contact information with ease. A company's contact information is vital to clients. All of your contact details such as email address and phone number are available on the card. The recipient can put the card easily in a wallet or office drawer.

Why do people collect business cards? ›

A good reason to collect a business card is so you have the email address or “snail mail” to send the info you promised. If you already have their contact information, the card may simply serve as a reminder to follow through on your promise.

What is the purpose of cards? ›

They are most commonly used for playing card games, and are also used in magic tricks, cardistry, card throwing, and card houses; cards may also be collected.

What is the power of a business card? ›

Personal Connection: A printed business card facilitates a personal exchange, offering a tangible reminder of your meeting and conversation. Professionalism: Handing over a high-quality, well-designed business card enhances your professional image and shows that you take your business seriously.

Are business cards still important? ›

Well, business cards, in their traditional or innovative forms, continue to hold significant value in the professional world. They are not just tools for sharing contact information but are powerful instruments for branding, networking, and personal expression.

How do business cards help promote my business? ›

Your business card is in many ways the most basic marketing tool that you have. In its simplest form, it conveys the basic information about your company in a format that is easy for your customers to store and use. In this day and age, standing out from the rest is a necessity.

Do business cards make a difference? ›

Business cards seem to serve only one purpose, but there's more to them than you might think. They don't just represent your company; they also express their personality using unique logos, brand colors, and design patterns. A business card is what you make it!

Do you really need a business card? ›

Do I need business cards? While the traditional paper business card may be obsolete, that doesn't mean you don't need business cards. Exchanging contact information professionally still requires a business card, but how that business card looks has changed.

What does a business card symbolize? ›

It communicates who you are

Whether it is your business card, website, brochure or any other marketing collateral that your target audience comes into contact with, it is a direct representation of you and your company.

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