18 Stunning One-Pager Templates: How to Use Them & Best Practices (2024)

One-pagers are lifesavers—from pitching project ideas to investors to communicating process information to team members and launching products.

One-pagers could be your only chance to make a favorable first impression and command the attention of your audience.

These digital assets are foolproof in terms of boosting ROI when properly built. However, creating one that is well-structured, informative and engaging takes skill and thought.

That's why we want to help. In this piece, we'll show you how to use one-pager templates in your business, share some of our favorite one-page templates, and go over some best practices for making the most of them.

Before you dive in, watch this video to discover the secrets of crafting impactful one pagers that wow your readers and get your message across in the most compelling way possible.

Here’s a short selection of 8 easy-to-edit one-pager templates you can edit, share and download with Visme. View more templates below:

Table of Contents

• What is a Business One-Pager
• What Should a One-Pager Template Include
• 18 One Pager Templates You Can Customize Now
• 5 Best Practices for Creating a One-Pager for Business
• 5 Ways to Use One-Pager Templates for Business
• One Pager FAQs

What is a Business One-Pager?

A business one-pager is a concise summary designed to provide an overview of a project, product, or service in an easy-to-digest format.

It’s ideal for busy professionals who need to quickly convey information to others in a clear and concise manner.

The key benefit of a business one-pager is that it gives readers an immediate and comprehensive snapshot of the business without having to spend time poring over multiple documents or web pages.

A good way to think about how best to use a one-pager is like an "elevator pitch." Essentially, you're trying to get someone excited about what you do in only a few minutes (or better yet, seconds).

This can be challenging because there's no room for rambling on with details that aren't important right now. Instead, every word matters because they all add up towards creating an image in other people's minds as they contemplate whether they should invest time into learning more about you or your business.

As such, one-pagers are often used in pitch decks, presentations and even on websites. The best one-pagers are concise yet comprehensive, providing just enough information to give readers a good understanding of the business without overwhelming them.

What Should a One-pager Template Include

One-pagers can cover a vast range of topics, from investment prospecting to product marketing. Those are broad categories that require slightly different information.

So how do you know what to include in a one-pager? Well, as a general rule, you should try to include the following information in your one-pager:

1. About Us/Summary

An executive summary is a brief overview of your company's story. It's a section that grabs readers’ attention and summarizes critical information regarding your company and your upcoming short-term and long-term goals.

2. The Problem Statement

Your problem statement should accurately identify the pain points that your product or service will address. It should also provide enough context to understand why this problem needs to be solved. Make your problem statement succinct yet descriptive so that potential customers can clearly understand what issue your company is solving.

For instance, a company that provides online education courses might have a problem statement like:

"With more people working remotely and an ever-evolving job market, many struggle to develop new skills to stay competitive. They need an affordable, convenient way to learn from experts and apply new knowledge quickly."

By clearly outlining the problem, potential customers will be able to quickly understand how your product or service can help them solve their problems.

Do you need help crafting a problem statement for your one-pager? Take advantage of the Visme AI Writer. To use the AI writer, add a text box to your canvas and click the AI writer button on the bottom edge.

In the prompt, add a draft of your problem statement and ask the AI Writer to perfect it. Share details about your business and the brand tone in the prompt to get the best results possible.

3. Features or Benefits

When it comes to crafting a company one pager template, you must provide readers with a clear and concise explanation of the solution your business provides. Explain how your product or service will help customers solve their problems and how it’s different from existing solutions.

Be sure to include any special features or benefits that make your solution stand out from the competition. Outlining this information clearly and succinctly will help readers understand exactly what your business does and how it can help them.

4. Use Social Proof

This is how you’ll convey to the reader that other people love your product. Use visual social proof, numbers, reviews—whatever it takes to communicate that there’s demand for whatever you’re selling.

Use a collection of data widgets to highlight the quantity of followers, data trends over time or engagement data from different social channels.

5. Include a Call-to-Action

Include a clear call-to-action at the end of your company one pager template so that readers know what they should do next (e.g., sign up for a newsletter, book an appointment, or request more information).

6. Contact Information

All that is left is to provide your contact information so that your potential customers can get in touch with you. Your contact information should include your company's address, phone number, email, social media handles, etc.

A one-pager could also include sections such as company history and overview, target market and customers, milestones achieved, future plans and objectives, team members and resources and more.

18 One-Pager Templates You Can Customize Now

Creating a professional and eye-catching one-pager doesn’t have to be difficult or time-consuming. Customize any of these company one-pager examples to help you get started.

1. Tech Company One-Pager Proposal

This modern one-page business template emphasizes simplicity and clarity. Make an impressive presentation of your business information, offerings, and more with this useful template. There are also pre-formatted sections for you to fill in with information about your company, services, features, statistics, feedback, and a lot more.

Use this business one pager template to impress potential clients with your company's expertise and secure those high-paying jobs you've always wanted.

2. IT Service One-Pager Proposal

Use this template to captivate your clients by presenting a detailed insight into their needs and your proposed solutions.

This template features sections such as a summary, problem statement and a description of the benefits your service provides. Having information like this at a glance can be a great way for your clients to understand the dynamics of your service.

Simply upload your branding kit and content to the template and make it your own.

3. Social Influencer One-Pager Proposal

Looking for a one-pager template that markets your services? This template is a great pick for selling a professional service. It is designed for creative designers of all stripes, including designers, agencies, freelancers, photographers, and the like. The template is fully responsive on any device ensuring that the resolution remains high.

This design, like all Visme templates, is totally editable in every way imaginable. Make the design your own by inserting your company's colors, logo, icons, and images.

4. Media Startup One-Pager Proposal

Use this modern, market-fit, startup one pager template to quickly draw attention to key details about your services, clientele, and processes. Think of one page pitch template as a tool to share your concept with potential investors and convince them that your venture is investing in

It has a clean design that makes use of delightful colors, shapes, fonts to create a pleasant experience.

Spruce things up by adding interactivity to your content, animations, gestures, and characters.

5. Customer Service One-Pager Proposal

Using this template, you can effectively explain the framework of your company. This is especially helpful if you have remote workers in your office, as it will ensure that everyone is on the same page with regard to how the business operates.

Use this business one pager as an internal resource to keep everyone informed about everything going on in the company—from new hires to upcoming events and promotions—and make sure everyone stays on top of their tasks.

Consider making your one-pager interactive. Thanks to Visme’s interactivity features, you can add hotspots and hyperlinks to any text or object.
For example, you can link your one-pager to a larger document or resources. There’s also an option to add hotspots that reveal extra information when clicked or hovered over.

6. Company Sales One-Pager Proposal

The company sales one-page proposal is an excellent tool for attracting new customers and attracting investment. The template gives a clear picture of your products, USP and target market. Being able to see all of your plans laid out side by side will give them confidence (and hopefully convince them that investing in or doing business with your company is worth their time).

Put your own spin on this sales one pager design by adding your branding elements to it, including colors, fonts and even tone.

7. Development Process One-Pager Proposal

Use this professionally designed project one-pager template to create an overview of development processes. This will help ensure that all team members are on the same page with your project's goals and objectives.

The template provides sections for you to add information about the project's goals, budget, and other metrics of success. The versatility of this template lies in its minimal style. All you need to do to make it your own is fill in the blanks with your own information. Then, adjust the look and feel to match your brand's standards. You can also repurposed this template as a one pager m&a template by customizing it to your m&a needs.

8. Consumer Product One-Pager Proposal

Whether you're promoting an established product or introducing a brand-new one, this stunning layout will put your products in the best possible light.

You can use it out of the box or feel free to make changes as you see fit. The product one pager template is simple to use and modify, saving you time.

9. Gym Brand One-Pager Proposal

This gym brand one pager uses complementary colors to immediately grab readers’ attention. It then keeps that attention with an easy-to-read layout that walks potential customers through every step of what they will get. This is a great way to show your audience the value your business delivers and how it can make a difference in their lives.

You can download your design as a JPG, PNG, or PDF to print or share with your team members for collaboration.

10. Retail Business Plan One-Pager Proposal

Whether you're just getting your firm off the ground or outlining your present objectives, this business plan will help you bring your ideas to life. It will guide you through the process of writing about your firm and products, as well as establishing your values and developing strategies for sales and marketing.

Use your company's brand colors and fonts in your one-page business plan template if you've already developed a brand guide.

11. Fundraiser Project One-Pager Proposal

This project one-pager template will be very helpful if you are planning to start a fundraising campaign.

Whether you decide to use it to run a social media marketing campaign or create a plan for your fundraising events, this eye-catching one pager project template is sure to get results. Your design can be further customized by selecting from a variety of fonts and color schemes.

12. Corporate Event One Pager Business Proposal Template

Need help sponsoring or finding guest speakers for your next event? Utilize this one-page corporate event business proposal template to approach and start the discussion. Instead of overwhelming your potential sponsor with a 10-20 page sponsorship deck, use this template to provide a brief overview of what your event is all about.

The template comes equipped with color block segments to guide the reader's eye from section to section, all within a clean design. It also includes a chart and graph to highlight essential statistics for market analysis and financial projections.

13. Marketing and Media One Pager Business Proposal Template

This colorful yet modernly designed marketing and media one-page business proposal template has all the necessary information you need to impress potential investors.

The template provides sections for introductions, problem statements, solutions, target audience, market analysis, value proposition, revenue model, and a space for contact information, all of which create a solid one pager format that can be reused for social media, media, PR or a content marketing one pager business proposal.

Edit and download this template as is, or customize it with your company's brand colors and logo. Moreover, instead of cluttering your one-pager with too much information, you can also include links to reports, documents, or even video content with our interactive tool.

14. Agency Startup One Pager

Leave a lasting impression on potential investors using this agency startup one-pager template. Replace the image placeholder with a group picture of your agency’s team, or choose from the thousands of stock images Visme has to offer.

This template gives investors a quick overview of the funding type, stage, and money raised for your agency. It includes a 'Differentiators' section for listing the top reasons your company stands out among the competition.

It’s no secret that starting or operating an agency is no easy task, but with Visme, you have access to professionally designed templates and tools tailored for agencies.

From investment pitch decks to service proposals and much more, Visme also offers a workspace feature enabling you and your team to track tasks and manage multiple clients in one comprehensive workspace.

15. eCommerce Startup One Pager

If you’re an ecommerce business owner looking to increase funding or find partners to work with, start by utilizing this eCommerce startup one pager.

This template comes with clean white spaces, bold tones of blue and pink accents and minimalistic icons and layouts. It includes everything you’ll need to have in your one pager, plus a section for lead investors and a brief overview of your marketing and sales strategy.

16. Finance Business Plan One Pager

Need a one-pager focused on finances that won’t bore your reader? Try this financial business one-pager template instead. It provides an excellent starting point to use or to inspire you as you create one from scratch.

With its bold tones of blue and accents of gray against a white background, the design is not only easy on the eyes but has an impressive layout.

This template will help readers to seamlessly review your target analysis, target market, conclusion, and competition analysis—all in one space.

17. Nutritional Product One Pager Case Study

This template is ideal for anyone seeking a more product-focused one-pager. The nutritional product one-pager case study offers ample features and designs to effortlessly showcase your product(s) as you break down your case study’s findings.

Equipped with sections for introduction, space for your logo, findings and outcomes, key performance indicators, and a conclusion, this template provides comprehensive coverage.

With its vibrant colors, this template is designed to grab your reader's attention. Alternatively, you can customize it to match your product or brand's color palette.

Additionally, leverage Visme’s Mockup Generator to seamlessly create a mockup of your product to add to your one-pager.

If your photos need a professional touch, use Visme’s AI editing tools. These tools allow you to remove sharpen, upscale unblur images, resize, erase and replace items, and much more. This empowers you to edit images without the need for a professional designer.

18. Real Estate One Pager Case Study Template

Looking to summarize the vital details of your real estate case study? This template is tailor-made for realtors and agents. Its vibrant and attention-grabbing design features two-tone color blocks. Additionally, you have the option to animate icons and elements, ensuring your readers remain engaged with your content.

This template encompasses all the essential elements required for a comprehensive case study one-pager, covering objectives, challenges, key findings, solutions, recommendations, and a conclusion.

5 Best Practices for Creating a One-Pager for Business

Here are five best practices to help you learn how to write a one-pager and create one for your business:

1. Keep it Concise

One of the most important elements of creating a one pager design for business is to keep it concise and easy to digest. It’s important to remember that there isn’t room for every detail—just the key points.

Use short, straightforward sentences and try to avoid long paragraphs. If necessary, break up the text into bullet points or visuals to make it easier to follow.

2. Include High-Quality Visuals

Visuals can be a great way to make a one pager design more engaging and easily comprehensible.

The visuals you include in your one-pagers should be of the highest possible quality. Don't ruin your one-pagers with low-quality images, watermarks, or fuzzy vector icons. You might turn off your readers by delivering low-quality content.

You can find hundreds of unique icons for any purpose, along with millions of high-resolution stock photos on Visme.

In addition, use colors that reflect your brand. Your one-pager should reflect your brand personality. If you nail this, you can attract the right customers to your business and differentiate your business from the competition. With Visme’s brand design tool, you can create and upload your brand assets directly to the editor.

Need help finding unique visuals that aren’t stock photography? Try customizable illustrations or prompt the AI image generator to create visuals that otherwise wouldn’t exist. Include your brand colors in the prompt and input some of your brand guidelines to help the generator create the best visual possible.

Check out how this one-page template features a rich blend of beautiful images, cool icons and stunning graphics.

3. Use a Template to Save Time

Creating a company one-pager from scratch can take a lot of time and effort, so using a template can save you both of these things.

With a template, all you need to do is customize the existing design and add your own content to create a stunning one-pager. You can get a head start with Visme's many pre-made, beautiful one-page designs. After selecting a template, take advantage of the graphs, diagrams, and figures available in the Visme editor.

4. Use Headlines to Draw Readers In

A great way to draw readers into your business one-pager is to use catchy headlines throughout the template. Attention-grabbing headlines will compel your audience to read your one-pager.

5. Collaborate With Your Team Before Finalizing It

Don't lock down the details of your one-pager without first getting input from your team. When team members collaborate on the one-pager and offer suggestions to one another, the final product will be stronger. And Visme helps you do just that!

With Visme, multiple team members can collaborate in real-time. One-pagers can be created through collaborative efforts amongst content writers, editors, designers, marketers, etc. The final products are error-free, inventive, visually attractive, and may be produced in record time.

5 Ways to Use One-Pager Templates for Business

Here are five ways to make the most out of one-pager templates:

1. Pitch Presentations

A well-designed one-pager can help you make a great first impression when presenting your business to investors or potential partners. They are a great way to introduce your business to potential customers, partners, or investors. You can use them to summarize what your company does and provide any key information that sets you apart from your competition.

Adding visuals and images also makes it easier to engage your audience and break up any monotony that could arise during a long presentation.

2. Investor Updates

Use a one-pager template to communicate the progress of your business or its financial performance to investors. This document should include relevant facts and figures in addition to key takeaways, so investors can easily review what’s going on.

Integrate data visualizations like simplified charts, line graphs and data widgets. Customize the data viz to match the rest of the one pager using the chart settings for color, font and display options.

3. Strategic Plans

When setting strategic goals for your business, create a one-pager that outlines the objectives, timeframe and key strategies for achieving them. This will help everyone involved to stay focused on the plan and track progress over time.

Use a simple timeline or roadmap visual which you can find inside templates, content blocks and the slide library. Alternatively, use the diagram maker, custom lines or design shapes to build your ideal timeline. Remember to not take up too much space, so include only the most vital information.

4. Product Introductions

Whether introducing a new product or promoting an existing one, use a one-pager template to concisely summarize the features and benefits. You can include images, short descriptions, and other details about what you offer. Also include pricing information, availability and a call to action so potential customers know how to buy.

One pager templates are also perfect for telling your story. You can include the history of your company, its milestones, and any other interesting facts about it. This is a great way to engage potential customers and give them insight into your business.

5. Company Reports and Employee Orientation

If you need to present data about the company’s performance or share important metrics with colleagues, a one-pager can easily convey this information. By using visuals, charts and graphs, you can present complex stats in an easy-to-understand way.

One-pagers are also useful for introducing new employees to the company's background, a simple organizational chart, values, goals, services, and features with a consistent message.

One Pager FAQs

Q. What Should a One Pager Include?

A typical one-pager template may include the following sections.

1. Company Logo
2. About Us/Summary: A brief background information about your company, including your mission, vision, and short-term and long-term goals.
3. Problem Statement: This section defines the problem or challenges your company aims to solve.
4. Features or Benefits: List your product features and highlight the benefits of your solution.
5. Social Proof: Show that people love your product and are using it to solve problems by including testimonials, reviews, endorsem*nts and other forms of social proof.
6. Implementation Plan: Briefly explain how the proposed solution will be implemented and any key milestones or timelines.
7. Call to Action: Include a prompt or instruction that nudges readers to take the desired action, such as making a purchase, subscribing to a service, or signing up for a newsletter.
8. Contact Information: Provide contact information so readers can get in touch with you.

Q. How Do You Structure a One Pager?

The structure of your one-pager depends on several factors, including the topic, intent, purpose and target audience.

You can tailor the design to your preferences while keeping the information on a single page, yet organized into clear, concise content blocks.

Here is a common structure for a one-pager:

• Company Logo
• Headline or Title
• Introduction
• Problem Statement
• Solution
• Key Benefits
• Implementation Plan
• Call-to-Action

Q. What Is a One Pager Template?

A one-pager template is a single-page document that summarizes key information about your product, brand or project in a concise and easily digestible way.

Find the best one pager templates inside your Visme template gallery. There are options for sales, product, proposals and more.

Q. How Long Is a One Pager?

A one-pager is true to its name and covers only one page. But when it comes to one-pager dimensions, that will depend on the type of “one page” you use.

Typically, a one-pager will be either letter size or A4 size. Letter size is 8.5 X 11 inches or 612 X 791 pixels for digital versions. If you wish to print it, use 2551 X 3295 pixels. A4 is 8.27 X 11.69 inches or 592 X 842 pixels for digital and 2480 X 2508 pixels for print.

If you want to choose a creative and digital angle for your one-pager, try using infographic dimensions like 735 X 1150 pixels or a bold 1920 X “as long as you want.”

Q. What is the Best Platform to Create a One Pager?

By far, the best platform to create one-page designs is Visme. We might be partial on this one but hear us out.

There are many benefits to using Visme as your one-pager authoring tool. Here’s a handy list (that covers only a portion of beneficial features):

• Professional templates. Access to several one-pager templates. But that’s not all, you also have access to many other types of templates including proposals, reports, presentations, infographics, social media graphics, data visualizations, and much more.
• Endless design resources. Inside the Visme editor you’ll find numerous types of design elements like; icons, illustrations, custom lines, shapes, photos, videos, backgrounds, custom gradients, and more.
• Pre-designed content blocks. Build one-pagers (or other project types) easily with pre-designed content blocks like; headers, headers with visuals, data and text, and more.
• Easy design and editing tools. Designing with Visme is simple and intuitive. Tools and features include color customization, hundreds of fonts, alignment options, resizing individual objects or groups of them, and much more.
• Interactivity options. Add hotspots in different styles, hyperlinks to supporting content, animated icons and illustrations, animation features for any object, and an easy editing timeline.

All this and much more are the reasons why you should consider Visme as your content-authoring tool; not just for one-pagers but for every business document you might ever need.

Q. How Do You Write a One Pager Example?

Here’s how to write compelling and high-converting one pager examples:

• Use a professional-designed one pager templates
• Start with a compelling headline
• Keep it concise, readable, understandable and memorable: Use bullet points, headings, and images to break up the text
• Create a captivating design and use high-quality visuals
• Include a call-to-action
• Keep your target audience in mind by addressing their pain points and highlighting how your product or service solves them.

Q. Do One Pagers Have Paragraphs?

Yes, one-pagers can have paragraphs, but it's important to keep them short and concise. Overall the text should be short, to the point, and easy to digest.

Q. What Is the Best Size for a One Pager?

The best size for a one-pager depends on the document's purpose and how it will be used. However, the most common sizes for one pagers are letter (8.5 x 11 inches), A4 (8.3 x 11.7 inches) and A3 (11.7 x 16.5 inches). A one pager can also be created in a digital and infographic format.

Ultimately, the best size for a one-pager depends on the specific needs and goals of the project and should be chosen based on what will be most effective in communicating the information in a clear and concise manner.

Q. What Is the Difference Between a One Sheeter and a One Pager?

A one-sheeter and a one-pager are often used interchangeably, but there's a subtle distinction. A one-sheeter typically refers to a single-page document providing a concise overview of a product, service, or concept, often used in sales or marketing.

On the other hand, a one-pager generally includes a broader range of single-page documents, including summaries, reports, or presentations, not limited to sales or marketing. While both aim for brevity and clarity, a one-sheeter is more specific to marketing materials, while a one-pager is a broader term covering various single-page documents.

Use Visme to Create Stunning Templates for Your Business

Now that you have the basics and the best business one-pager examples, it's time to start putting your one-pager together. The best way to do this is by using one pager template or frameworks that gives you a starting point for creating content.

Visme offers a wide variety of modern and stylish templates specifically designed for businesses. The templates are all customizable and can be tailored to match any brand identity. Whether you’re creating a one-pager to pitch your business, explain a product or service, or present data in an engaging way, Visme can help you do it with ease.

The templates also come with pre-made layouts, making them perfect for those who don’t have much experience in designing graphics. All of the elements are easily rearrangeable, so you can quickly create the look and feel you desire even without any design knowledge.

Sign up for Visme's all-in-one visual content creation platform and start making big moves with your one-pagers.