Include good images
While you don't want to clutter your email with many images, that doesn't mean you shouldn't include any. Photos can do a lot for your email campaigns and get your readers interested in what you have to say. You just have to choose the right images.
Your email images should add meaning to your copy and not take away from it. You should choose high-quality pictures that relate to the subject of your email and help explain what you're talking about. Your subscribers are likely just skimming your emails and not reading the entire thing, but having good images can add quality to your content.
Segment your emails
You need to segment your emails to build relationships with your customers and show them that you care about them.
Your subscribers have different interests, so it's critical to create relevant content that appeals to them based on those interests. If you send an email to the wrong person, it will end up in the trash bin. Segmenting your emails allows you to tailor your content based on a specific person's wants and needs.
You can segment your emails based on your subscriber's locations, interests, or activities. Segmenting your emails will help to increase click-through rates because you'll be sending relevant emails to every person in your subscriber list.
Write in a conversational tone
Your subscribers don't want to read an email that sounds like it came from their boss. Instead, your emails should be conversational and lighthearted. There are a few ways to do this, but the best option is to write your email like you were talking to a friend. Your sentences should be simple and concise, not wordy and confusing.
Writing in a conversational tone will make your copy more fun to read, so your subscribers will actually be interested in what you have to say.
Less is more
When it comes to email marketing campaigns, less is always more. If you write a long and wordy email, your subscribers will take one look at it and immediately click off the page.
It's best to keep your copy direct and to the point. Don't use any fluff in your copy or beat around the bush. You want to clearly explain your point and tell your subscribers exactly what you want them to do.
Incorporate social proof
If your subscribers see that other people have had a positive experience with your brand, they will be more likely to trust you. Including social proof in your email copy is a great way to build credibility with your subscribers.
You can include positive customer reviews in the email or share other customers' success stories with your subscribers. When customers trust you, they're more likely to do what you're asking them to because they believe in your intentions.
Create urgency in your emails
While you don't want your subscribers to feel overwhelmed when they open your email, you should still aim to create a sense of urgency. You can do this by including words like "now" or "today" that show your readers they have a limited time to perform this specific action.
Creating a sense of urgency will encourage your subscribers to click on the CTA immediately because they don't want to miss out on the opportunity you're providing them.
Send emails at the right time
When you send your emails can have a significant impact on click-through rates.
If you send your emails in the middle of the night, they'll get lost in the sea of other emails and will likely never even get opened. But, if you send your email right at the beginning of the workday, it has a much higher chance of getting opened.
You are likely to get more clicks on your emails when you send them at the correct times because you're reaching people at a good point of the day. So, if your subscribers live in different time zones, consider that and avoid sending out one email blast to everyone on your email list.
Use videos
Sometimes, the best way to convey a message is with a video.
Incorporating videos in your emails can be a great way to connect with your subscribers by including something you know they will be interested in. While videos may not work for all email campaigns, they can be very effective in some situations because they'll immediately grab your readers' attention.
Get the most out of your email list with Mailchimp
Emails are one of the most effective marketing strategies for businesses. Emails are how you can reach your customers, connect with them on a deeper level, and encourage them to make a purchase from you. But you can't have a successful email marketing campaign if you don't frame your email correctly.
A good email marketing campaign should include engaging, relevant copy that is personalized and conversational. Your marketing campaign should be mobile-friendly, have a clearly defined call to action, and contain high-quality images.
All of these are essential practices that you should incorporate into your marketing efforts to increase click-through rates and get the most out of your email list.
If you want to achieve email marketing success and need help knowing where to begin, consider using Mailchimp. Mailchimp is a marketing automation platform and email marketing service that can help businesses of all sizes develop effective email marketing strategies.
With Mailchimp, you can access helpful analytics and reporting tools that can help you accomplish your email marketing goals. Whether you want to track important KPIs or measure e-commerce metrics, Mailchimp has all the tools and resources you need to take control of your email marketing campaigns and increase your business’s revenue.
