105 Examples for a Product SWOT (2024)

A product SWOT is an analysis of the market strengths, weaknesses, opportunities and threats of a product. This can be performed as part of strategic planning to select what products to develop and launch. A product SWOT can also be performed as part of product development or product management to identify strategies and plans such as a go-to-market strategy. The following are examples for a product SWOT

Strengths

Your internal strengths as a company to design, launch, produce, market and support the product along with the strengths of the product itself.

1. Access to high volume distribution channels
2. Aesthetically pleasing design
3. Can scale production to achieve lower costColor / style selection
4. Customer service capabilities
5. Designed for accessibility
6. Distribution partnerships
7. DurableEfficient e.g. low power consumption
8. Existing customer base
9. Good packaging that's appealing and easy to use
10. High quality materialsIntegrates with other thingsIntellectual property / trade secrets
11. Low unit cost
12. Loyal customers
13. Marketing & sales capabilities
14. Marketing partnerships
15. Positive market testing results
16. Product is customizable
17. Reliability
18. Safety features
19. Serves customer needs
20. Standards compliance
21. Sustainability - good for people & planet
22. Unique and valuable market position
23. Usability
24. Useful features
25. Useful functionality
26. Well known brand

Weaknesses

The weaknesses of your product or your ability to produce and market it.

1. Customer pain points with product
2. Dependent on a single supplier
3. Design flaws
4. Few existing customers
5. Few loyal customers
6. Few marketing resources
7. High unit cost / high price
8. Inefficient product
9. Lack of distribution channels
10. Lack of industry expertise
11. Lack of marketing / distribution partners
12. Lack of marketing / sales expertise
13. Lack of product differentiation
14. Limited distribution channels
15. Limited market share
16. Limited media presence
17. Limited scalability
18. Low brand recognition
19. Low product quality
20. Low product variety such as styles and colors
21. Market position of product is weak / unclear
22. Negative customer perceptions of brand / product
23. Negative reputation / poor reviewsPoor / no customer service
24. Poor packaging
25. Poor product performance
26. Poor usability
27. Product doesn't meet an important customer need
28. Product lacks durability
29. Product made with low quality materials

Opportunities

Swot opportunitiesare external factors that are favorable to you. This should not be confused with regular opportunities such as plans you can make to improve things. The following are illustrative examples of swot opportunities for a product.

1. Changing customer needs
2. Changing customer preferences
3. Competition have weak brand recognition
4. Competitors often out of stock
5. Favorable demographic changes
6. Favorable economic conditions
7. Favorable market conditions
8. Functions and features lacking in competing products
9. High demand for product
10. High prices of competition
11. Low performance of competing products
12. Low quality of competing products
13. Poor durability of competing products
14. Poor reputation of competition
15. Poor reviews of competing products
16. Poor usability of competing products
17. Reduced competitionReduced trade barriers
18. Trending new styles / colors
19. Weak marketing of competing products

Threats

Threats are external factors that are negative from your perspective such as the strengths of your competition.

1. Competitors who are highly creative and fast to change
2. Competitors who are skilled marketers
3. Competitors with a strong reputation as a good business e.g. environmentalCompetitors with excellent customer service
4. Competitors with good product packaging
5. Competitors with high quality
6. Competitors with lower costs
7. Competitors with more marketing resources
8. Competitors with more pricing power
9. Competitors with strong brands
10. Competitors with strong customer relationships
11. Competitors with strong product positioning / differentiation
12. Competitors with superior operational capabilitiesInflation
13. New regulations
14. New trade barriers that inhibit your access to foreign markets
15. Political disruptions
16. Recessions
17. Reduced consumer spending
18. Reduced demand
19. Reduced trade barriers that produce more global competition
20. Supply chain disruptions
21. Technological / competitive disruption to your business model
22. Unfavorable change to customer needs
23. Unfavorable demographic change